ADVERTISEMENT

Last Updated:
2024-09-22 08:20:01

Philip Kotler

American marketing author and professor emeritus
American marketing author and professor emeritus

Philip Kotler, born in 1931, is a renowned American marketing author and professor emeritus at Northwestern University. Known for popularizing marketing mix, he has authored over 80 books and contributed to the fields of social marketing and demarketing.

Community for Timeline Editors
Place where unique editors like you interact
22/41
1931-01-01
Philip Kotler's Contributions to Marketing

Philip Kotler is a renowned marketing expert known for his work in emphasizing the importance of customer-focused marketing strategies. He has authored several influential books, including 'Marketing Management: Analysis, Planning, Implementation, and Control.' Kotler's research has expanded the understanding of marketing in both profit and non-profit sectors.

1931-05-27
Birth of Philip Kotler

Philip Kotler, a renowned marketing author and professor, was born on May 27, 1931.

1953
Philip Kotler's Education at University of Chicago

In 1953, Philip Kotler was accepted into the Master's program at the University of Chicago without a bachelor's degree, showcasing his academic prowess and dedication to marketing studies.

1961
Postdoctoral Work in Behavioral Science at the University of Chicago

Philip Kotler did a year of postdoctoral work in behavioral science at the University of Chicago in 1961.

1962
Philip Kotler Begins Teaching Marketing at Kellogg School of Management

In 1962, Philip Kotler started teaching marketing at the Kellogg School of Management, Northwestern University. He believed marketing was crucial to economics and emphasized the various factors influencing demand.

1967
Publication of Philip Kotler's Marketing Management textbook

Philip Kotler's groundbreaking textbook Marketing Management was first published in 1967, marking the beginning of modern marketing practices. The book has since become the most influential marketing textbook globally.

1972
Philip Kotler writes Marketing Management

In 1972, Philip Kotler authored 'Marketing Management', a seminal work that is often regarded as the cornerstone of modern marketing. Kotler's book played a crucial role in legitimizing and standardizing marketing practices by incorporating concepts from various disciplines like economics, behavioral science, organizational science, and mathematics.

1985
Distinguished Marketing Educator Award

Philip Kotler was the first recipient of the American Marketing Association's 'Distinguished Marketing Educator Award' in 1985.

1989
Social Marketing: Changing Behaviors for Good

An earlier publication by Philip Kotler et al. in 1989, highlighting the significance of social marketing in inducing favorable changes in behavior.

1996-12-09
Recognition of Marketing Management as a Top Business Book

On December 9, 1996, the Financial Times acknowledged Marketing Management as one of the 50 greatest business books of all time, highlighting its impact and significance.

2003
Financial Times Recognition of Kotler's Contributions

In 2003, the Financial Times acknowledged Philip Kotler's significant contributions to the fields of marketing and management.

2007
Social Marketing: Changing Behaviors for Good

A publication by Philip Kotler et al. in 2007, focusing on the impact of social marketing in promoting positive behaviors.

2011-10-02
Philip Kotler

Philip Kotler is a renowned figure in the field of marketing. The information about him can be found on Toolshero's website.

2012
Management A-List of Academics

In 2012, Philip Kotler was ranked #1 on the Management A-List of Academics.

2013-02-16
Receiving William L. Wilkie 'Marketing for a Better World' Award

On February 16, 2013, Philip Kotler became the first recipient of the William L. Wilkie 'Marketing for a Better World' award from the American Marketing Association. This award aims to recognize marketers who have made significant contributions to understanding and enhancing marketing's potential to create a positive impact on the world.

2014
Philip Kotler emphasized the importance of marketing

Philip Kotler has played a significant role in promoting the significance of marketing, following a trend initiated by Peter Drucker to shift the focus towards meeting customers' needs and the benefits derived from products or services.

2015
Publication of 'Confronting Capitalism: Real Solutions for a Troubled Economic System'

In 2015, Philip Kotler published 'Confronting Capitalism: Real Solutions for a Troubled Economic System', focusing on economic justice and critiquing the shortcomings of capitalism.

2016
Co-founding of The Marketing Journal

In 2016, Philip Kotler co-founded The Marketing Journal with Christian Sarkar, an online platform focused on sharing insights and best practices in the field of marketing.

2017
Publication of My Adventures in Marketing

In 2017, Philip Kotler published his autobiography titled My Adventures in Marketing, which chronicles his life journey and provides insights into various marketing topics such as demarketing, brand activism, and challenges in capitalism and democracy.

2018
Co-founding of The Sarasota Institute

In 2018, Philip Kotler co-founded The Sarasota Institute, a think tank with futurist David Houle and Jason Voss. The institute sponsors public meetings and publishes peer-reviewed articles in various areas.

2019
Kotler's Wicked7 Project

In 2019, Philip Kotler initiated an open-source project called the Wicked7 Project with Christian Sarkar to address urgent global issues by creating an online community focused on finding innovative solutions.

2021
Kotler's Regenerative Marketing Institute

In 2021, Philip Kotler, along with Enrico Foglia and Christian Sarkar, co-founded the Regenerative Marketing Institute, aiming to promote sustainable and ethical marketing practices.

End of the Timeline
Philip Kotler
Become an Editor of Timeline Wiki
Become an Editor of
Timeline Wiki
USD $0 for creating and editing infinite number of timelines after sign up.