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2024-09-22 08:21:10

Louis Vuitton

French luxury fashion house founded in 1854
French luxury fashion house founded in 1854

Louis Vuitton, founded by Louis Vuitton, is a leading luxury brand known for its LV monogram products. It operates globally with over 460 stores and is a subsidiary of LVMH.

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16
Louis Vuitton's Journey to Paris

At the age of 16, Louis Vuitton embarked on a 292-mile journey from his hometown to Paris, seeking opportunities in the city's industrialization and the demand for travel essentials.

1821
Louis Vuitton's Birth

Louis Vuitton was born in 1821 into a working-class family in eastern France. He learned the values of persistence and industry from his upbringing.

1837
Louis Vuitton Apprenticeship in Paris

In 1837, a 16-year-old Louis Vuitton went to Paris and started working as an apprentice for trunk designer Monsieur Marechal. After 17 years, he left to establish his own business, becoming a pioneer in the luggage industry.

1854
Louis Vuitton founded

Louis Vuitton, a French fashion designer, founded the renowned luxury brand Louis Vuitton in 1854.

1858
Introduction of flat-topped trunk by Louis Vuitton

In 1858, Louis Vuitton revolutionized trunk-making by introducing a flat-topped trunk made of waterproof, lightweight Trianon canvas, departing from the traditional rounded top design.

1859
Opening of Louis Vuitton's Atelier in Asnières

In 1859, Louis Vuitton opened his atelier in Asnières, northeast of Paris. The workshop initially had 20 employees but later grew to over 200. It remained the only Louis Vuitton workshop until 1977, with nearly 20 workshops across France today.

1866
Release of the "Unpickable" Tumbler Lock by Louis Vuitton

In 1866, Louis Vuitton and his son, Georges, introduced a revolutionary tumbler lock that was considered "unpickable" due to its innovative design featuring a single lock system with two spring buckles. This lock system provided enhanced security for Louis Vuitton trunks and is still utilized in their products today.

1867
Participation in Universal Exhibition

Louis Vuitton company participated in the universal exhibition held in Paris, showcasing its innovative products.

1876
Louis Vuitton changes Trianon design to beige-and-brown stripes

In 1876, Louis Vuitton changed the original Trianon canvas design to a beige-and-brown stripes design to prevent imitation. This new design became a signature element of the brand.

1885
First Store in London

Louis Vuitton expanded his business internationally by opening his first branch in Oxford Street, London in 1885.

1886
Patenting of groundbreaking trunk lock by George Vuitton

In 1886, Louis Vuitton's son George patented a revolutionary trunk lock that is still in use today, contributing to the brand's legacy of innovation and craftsmanship.

1888
Introduction of the Damier print

In 1888, Louis Vuitton introduced the iconic Damier print, a distinctive striped canvas pattern that served to deter counterfeit imitations and solidified Vuitton's status as a symbol of prestige during the late 1800s.

1890
Georges Vuitton introduced innovative spring buckle locking mechanism

In 1890, Georges Vuitton, son of Louis Vuitton, introduced a spring buckle locking mechanism to protect luxury trunks from thieves. He challenged Harry Houdini to pick the lock, proving its security.

1892
Louis Vuitton passes away

Louis Vuitton, the founder of the renowned fashion house, passed away.

1893
Louis Vuitton's Entry into U.S. Market

After meeting John Wanamaker, Louis Vuitton products were introduced to the American market through department stores.

1896
Introduction of LV Monogram Canvas

Georges Vuitton introduced the iconic LV Monogram Canvas, symbolizing luxury and artisanship of Louis Vuitton.

1900
Expansion of Louis Vuitton's workforce to 100 employees

By 1900, Louis Vuitton's business had grown significantly, leading to an expansion of his workforce to 100 employees. This expansion reflected the increasing demand for his high-quality trunks and luggage.

1901
Introduction of Steamer Bag

In 1901, Louis Vuitton introduced the Steamer Bag, a smaller luggage piece designed to complement Vuitton's trunks, showcasing the brand's innovation in travel accessories.

1913
Louis Vuitton flagship store opens on Champs-Élysées

In 1913, Louis Vuitton opened its first flagship store on the prestigious Champs-Élysées in Paris, marking a significant milestone in the brand's history.

1914
Opening of Louis Vuitton Building on Champs-Elysées

The Louis Vuitton building opened on the Champs-Elysées as the largest travel goods store in the world.

1915
Coco Chanel's Request for Louis Vuitton Handbag

Renowned fashion icon Coco Chanel requested a bespoke Louis Vuitton handbag, marking LV's venture into small leather goods and accessories.

1924
Cited release date for the Keepall

The release date of the Keepall, a soft duffel bag that has become a staple of Louis Vuitton, has been cited as 1924. This iconic bag has stood the test of time.

1925
Gabrielle Coco Chanel commissions bespoke handbag from Louis Vuitton

In 1925, Gabrielle Coco Chanel commissioned a custom handbag from Louis Vuitton, marking the beginning of a collaboration between the two iconic fashion figures.

1930
Introduction of LV Keepall and Speedy bags

In 1930, Louis Vuitton introduced the iconic LV Keepall and Speedy bags, marking a significant milestone in the brand's history.

1932
Launch of the Noé bucket bag by Louis Vuitton

In 1932, Louis Vuitton introduced the Noé bucket bag, which has become a classic and enduring design in the fashion world.

1936
Georges Vuitton's Death

Georges Vuitton passed away in 1936, leading to his son, Gaston, inheriting the company.

1946
Louis Vuitton

Louis Vuitton, founded in 1946, is a renowned French fashion house famous for its luxury leather goods and iconic monogrammed bags.

1959
Revamp of Signature Monogram Canvas

In 1959, Louis Vuitton revamped its Signature Monogram Canvas, updating the iconic design to suit contemporary tastes and trends.

1965
Creation of Speedy 25

In 1965, legendary actress Audrey Hepburn requested a smaller version of the Speedy bag, leading to the creation of the iconic Speedy 25.

1966
Introduction of the cylindrical Papillon handbag

In 1966, Louis Vuitton launched the cylindrical Papillon handbag, which has stood the test of time as a distinctive and stylish accessory.

1970
Henry Recamier Takes Over Louis Vuitton

In 1970, Henry Recamier assumed leadership of Louis Vuitton following his father Gaston-Louis's passing. He initiated global expansion by opening retail stores worldwide.

1977
Henry Racamier takes over Louis Vuitton

A decade before the merger with Moët Hennessy, Henry Racamier assumed control of Louis Vuitton from his brother-in-law and Gaston's son, Henry Vuitton. This leadership change marked a significant moment in the history of the fashion house.

1978
First Store in Japan

In 1978, Louis Vuitton opened its inaugural store in Japan, located in Tokyo and Osaka.

1979
First Store in Singapore

Louis Vuitton established its first store at Ngee Ann City, Singapore, in 1979.

1983
Louis Vuitton Cup

In 1983, Louis Vuitton collaborated with America’s Cup to create the Louis Vuitton Cup, a preliminary contest for the yacht race.

1984
Louis Vuitton Goes Public

In 1984, under the guidance of Joseph Lafont, the financial director, Louis Vuitton became a publicly traded company, paving the way for the establishment of LVMH conglomerate.

1987
Formation of Louis Vuitton Moët Hennessy (LVMH)

In 1987, Louis Vuitton Moët Hennessy (LVMH) was established, bringing together various luxury brands such as Tiffany & Co, Fendi, Bulgari, Givenchy, Celine, and TAG Heuer.

1989
Bernard Arnault becomes CEO and chairman of LVMH

In 1989, Bernard Arnault successfully ousted Racamier from LVMH's board after a bitter internal feud, taking over as the company's CEO and chairman.

1996
Louis Vuitton 100th Anniversary of Monogram Canvas

In 1996, Louis Vuitton celebrated the 100th anniversary of their iconic monogram canvas by collaborating with select designers to create unique luggage pieces.

1997-03
Introduction of Louis Vuitton products

In March 1997, Louis Vuitton introduced several new products including the Monogram Vernis line, LV scrapbooks, and the Louis Vuitton City Guide.

1998
Debut of Louis Vuitton's first ready-to-wear line

The following year after Marc Jacobs became the artistic director, Louis Vuitton launched its first ready-to-wear line under his leadership, showcasing the brand's expansion into new fashion territories.

1999
Release of mini monogram line

In 1999, Louis Vuitton released the mini monogram line.

2000
Opening of first store in Africa and charity auction

In 2000, Louis Vuitton opened its first store in Africa in Marrakech, Morocco, and held a charity auction at the International Film Festival in Venice, Italy.

2001
Collaborations with artists at Louis Vuitton

Following the success of the jewelry launch, Marc Jacobs initiated collaborations with renowned artists like Stephen Sprouse, Takashi Murakami, and Richard Prince, bringing a fresh artistic perspective to Louis Vuitton's designs.

2002
Recruitment of celebrities for Louis Vuitton advertising campaigns

In 2002, Daniel Lalonde, president and CEO of LVMH Watches, recruited celebrities like Maria Sharapova, Brad Pitt, Tiger Woods, and Uma Thurman for Louis Vuitton advertising campaigns, resulting in a significant boost in sales and brand recognition.

2003-06
Discontinuation of the limited-edition Cherry Blossom pattern

In June 2003, Louis Vuitton discontinued the production of the limited-edition Cherry Blossom pattern created by Takashi Murakami.

2004
150th Anniversary of Louis Vuitton

In 2004, Louis Vuitton celebrated its 150th anniversary.

2005
Reopening of Champs-Élysées store in Paris and release of Speedy watch collection

By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris and released the Speedy watch collection.

2006
Louis Vuitton lawsuit against Manifest Information Services Ltd.

In 2006, Louis Vuitton filed a lawsuit against Manifest Information Services Ltd. to acquire the domain name LV.com, which was later acquired by Liverpool Victoria.

2007-02-13
Cease-and-Desist Order Sent to Nadia Plesner

On February 13, 2007, Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image that allegedly infringed Louis Vuitton's intellectual property rights. Plesner had created a satirical illustration, 'Simple Living', to raise funds for the charity 'Divest for Darfur'.

2007-11-19
Louis Vuitton Sues Britney Spears

On November 19, 2007, Louis Vuitton successfully sued Britney Spears for violating anti-counterfeiting laws in her music video 'Do Somethin''. The video showed a design resembling Louis Vuitton's 'Cherry Blossom' on a hot pink Hummer dashboard.

2008
Kim Jones becomes Men's Style Director at Louis Vuitton

After closing his own fashion brand in 2008, Kim Jones took on the role of Men's Style Director at Louis Vuitton. This marked a new chapter in his career within the fashion industry.

2009
Introduction of LV High Jewelry with Patented Diamond Petal Cuts

In 2009, Louis Vuitton introduced high jewelry featuring two patented diamond petal cuts, showcasing innovation and luxury in their designs.

2010
Louis Vuitton ranked 19th most valuable brand

In 2010, Louis Vuitton was ranked as the 19th most valuable brand, estimated to be worth over US$19 billion.

2011-09-17
Opening of Louis Vuitton Island Maison at Marina Bay Sands, Singapore

On 17 September 2011, Louis Vuitton opened its Louis Vuitton Island Maison at Marina Bay Sands, Singapore.

2012-09
Louis Vuitton Files Complaints in Hong Kong

In September 2012, Louis Vuitton filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights related to the 'S-Lock' design for handbags.

2013-11-04
Hiring of Nicolas Ghesquière as artistic director of women's collections

On 4 November 2013, Louis Vuitton confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women's collections.

2014-04-07
Appointment of Edouard Schneider as head of press and public relations

On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton.

2016
Louis Vuitton Becomes the Most Valuable Luxury Brand

Louis Vuitton is recognized as the most valuable luxury brand in the world, known for its exclusive and beautiful products such as iconic monogram handbags, signature jewelry, and ethereal perfumes.

2017-05
Alleged Mistreatment of Louis Vuitton Model Ulrikke Høyer

In May 2017, reports surfaced about the mistreatment of Louis Vuitton model Ulrikke Høyer, who was allegedly deemed 'too bloated' and 'too big' for a show in Kyoto, leading to her exclusion despite following instructions to limit water intake.

2018-03-26
Appointment of Virgil Abloh as artistic director of men's wear

On 26 March 2018, Virgil Abloh was named artistic director of men's wear at Louis Vuitton, becoming the label's first African-American artistic director.

2019-06
Louis Vuitton collaborates with contemporary artists on 'Artycapucines' collection

In June 2019, Louis Vuitton collaborated with six contemporary artists on 'Artycapucines,' where each artist designed their version of the Capucine bag, sold in limited quantities.

2019-07
Louis Vuitton opens 'Louis Vuitton X' exhibition in Los Angeles

In July 2019, Louis Vuitton opened a temporary exhibition titled 'Louis Vuitton X' in Los Angeles, showcasing items from its various collaborations over the years.

2019-10
Louis Vuitton Partnership with Riot Games for True Damage Skin Line

In October 2019, Louis Vuitton collaborated with Riot Games to create digital assets for the 'True Damage' skin line in League of Legends, featuring the LV logo on the character Qiyana and a specialty trophy case for the 2019 League of Legends World Championship.

2020-01-15
Louis Vuitton acquires the Sewelô diamond

On January 15, 2020, Louis Vuitton acquired the Sewelô diamond, the third-largest rough diamond ever found, from Lucara Diamond in Botswana.

2021-04-14
Louis Vuitton Patent Office Case Loss in Japan

On April 14, 2021, Louis Vuitton lost a patent office case in Japan against a Japanese manufacturer. The manufacturer was using traditional Japanese designs that had inspired Louis Vuitton. This incident sparked discussions on social media about the origins of Louis Vuitton's designs.

2021-11-28
Death of Virgil Abloh

On November 28, 2021, Virgil Abloh tragically passed away after battling angiosarcoma for two years. His creative influence reshaped Louis Vuitton, emphasizing inclusivity and innovation in luxury fashion.

2022-12-27
Louis Vuitton's continued success as a luxury fashion house

Louis Vuitton remains one of the largest luxury fashion houses, showcasing its enduring popularity and influence in the fashion industry.

2023-02-14
Pharrell Williams becomes Creative Director for Louis Vuitton Menswear

On February 14, 2023, Pharrell Williams took on the role of creative director for Louis Vuitton menswear, bringing a promise of innovation and excitement to the brand.

2024-02-08
Exploring the History of Louis Vuitton

A journey through time delving into the luxurious and meticulously crafted world of Louis Vuitton, synonymous with opulent travel, exquisite artistry, and timeless LV bags.

2024-04-02
Louis Vuitton Launches 'Perfume Atlas' Book With Limited-Edition Box Set

Louis Vuitton releases a book titled 'Perfume Atlas' along with a special limited-edition box set, marking the debut publication by their master perfumer, Jacques Cavallier-Belletrud.

2024-04-13
Louis Vuitton reopens in Times Square shopping center, Hong Kong

Louis Vuitton reopens its store in the Times Square shopping center in Hong Kong, marking a significant event in the luxury fashion industry.

2024-04-25
Louis Vuitton Women’s Prefall 2024 Collection in Shanghai

Louis Vuitton showcases its Women’s Prefall 2024 Collection in Shanghai as part of the Voyager Show.

2025
Louis Vuitton's 100% Eco-Design Goal

Louis Vuitton plans to achieve a 100% eco-design across its product line by 2025, focusing on sustainability in the fashion industry.

2030
Louis Vuitton's Greenhouse Emissions Reduction Target

Louis Vuitton aims to reduce greenhouse emissions by 55% by 2030, demonstrating its commitment to environmental sustainability.

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Louis Vuitton
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