Grab was launched as a ride-hailing and delivery service in 2010.

MyTeksi launched its first service in Malaysia in June 2012, enabling passengers to book taxis via a mobile app.

Around June 2013, Grab reported a remarkable growth by making 10,000 bookings a day, showing a sixteen-fold increase within a year.

In May 2014, GrabTaxi announced that it had achieved 1.2 million downloads, indicating a significant milestone in its user base.

In 2015, GrabTaxi acquired Uber's Southeast Asian operations, consolidating its position as the leading ride-hailing platform in the region.

On 23 September 2016, a female passenger in Singapore was sexually assaulted by an elderly GrabCar driver, leading to legal repercussions for the driver.

In March 2017, a female passenger in Singapore was assaulted by a Grab driver, prompting actions against the driver and raising concerns about passenger safety.

On April 4, 2017, the Malaysian government tabled amendments to existing transport laws to regulate transport application services, classifying Grab and Uber vehicles as public service vehicles.

On July 28, 2017, amendments were passed by the Parliament of Malaysia to directly legalize Grab services to operate in the country.

Grab started offering food delivery services under the name GrabFood in May 2018, expanding to more than 200 cities in Southeast Asia and utilizing GrabPay for transactions. This move allowed Grab driver-partners to increase their earnings by also becoming delivery partners for GrabFood.

Grab introduced its grocery delivery service, GrabExpress, in July 2018 in partnership with HappyFresh, a grocery delivery provider in Southeast Asia. Users can select groceries from a variety of products offered on GrabExpress, and Grab driver-partners are engaged for the delivery service.

In December 2018, Grab claimed to have provided rides covering 920 million kilometers to its users throughout the year, showcasing the extensive reach of its services.

In January 2019, Grab revealed plans to construct a new headquarters in one-north, Singapore, to accommodate its expanding operations with a capacity for 3,000 employees.

February 2019 saw the introduction of GrabPet in Singapore, a service that matches passengers with pets to drivers trained in pet handling, enhancing the travel experience for pet owners.

In April 2019, Grab expanded its services by introducing GrabKitchen in Indonesia and consolidating its online services into a super app, streamlining user experience.

July 2019 marked the announcement of Grab's second headquarters in Jakarta, Indonesia, showcasing the company's commitment to expanding its presence in the region.

In September 2019, Grab initiated the 'Grab for Good' program in collaboration with Microsoft to promote digital literacy and provide support to communities in Southeast Asia.

November 2019 saw Grab partnering with Splyt to enable users to book rides with JapanTaxi and Careem through the Grab app, enhancing travel options in Japan and the Middle East.

In December 2019, Grab, in collaboration with Mastercard, introduced a pioneering numberless payment card in Asia, offering a secure and convenient payment solution.

February 2020 witnessed the launch of GrabCare to provide round-the-clock services to healthcare workers in Singapore, addressing transportation challenges during the COVID-19 pandemic.

In April 2020, Grab expanded its GrabMart and GrabAssistant services to meet the rising demand for online food and grocery deliveries, supporting both customers and partners.

In June 2020, Grab laid off 360 employees, constituting nearly 5% of its workforce in Southeast Asia, as a response to economic challenges posed by the pandemic.

November 2020 marked the inauguration of Grab's Tech Center in Jakarta, Indonesia, aimed at supporting micro, small, and medium enterprises (MSMEs) in the region.

In December 2020, Grab, in partnership with Singtel, secured a digital bank licence in Singapore, forming GXS Bank with Grab holding a majority stake.

In January 2021, Grab Financial Group secured $300 million in funding from Hanwha Asset Management, a company based in South Korea. This investment came after Grab and Singapore Telecommunications obtained a digital banking license in Singapore.

Grab partnered with the Don Quijote discount store chain in March 2021 to provide customers in Southeast Asia with everyday goods like food and cosmetics.

As of April 2021, Grab has surpassed 214 million app downloads and operates in more than 400 cities, indicating its widespread popularity and presence.

Grab formed a partnership with Stripe in May 2021 to include GrabPay Wallet as a payment option and connect merchants to Grab's users in Southeast Asia.

In June 2021, Grab published its first Environment, Social, and Governance (ESG) Report, highlighting its efforts to reduce wastage, invest in eco-friendly cars, and promote environmental sustainability.

In July 2021, Indonesia's Emtek Group invested $375 million in Grab's Indonesian business unit to boost digital adoption among small and medium businesses in the country.

In November 2021, Grab collaborated with McDonald's in Singapore to integrate GrabExpress, GrabPay, and GrabRewards with the restaurant's online and in-store ordering services.

Grab went public through an initial public offering (IPO) in December 2021, marking a significant milestone in the company's journey from a startup to a publicly traded entity.

In March 2022, fuel shortages in Vietnam led to increased gasoline prices, prompting Grab and other ride-hailing platforms to raise their prices to offset the higher costs.

In June 2022, Grab introduced GrabMaps mapping and location technology for 'hyperlocal' routes in Southeast Asian cities.

In June 2023, Grab revealed plans to reduce 1,000 jobs, amounting to approximately 11% of its workforce, to ensure long-term affordability of its services.

Grab faced voluntary boycotts in Indonesia and Malaysia after Chloe Tong, Anthony Tan's wife, posted an Instagram Story expressing love for Israel, amidst controversy surrounding the 2023 Israel-Hamas war.

The case study explores how Grab evolved into a Super App in Southeast Asia, offering a wide range of services beyond ride-hailing.