ADVERTISEMENT

Last Updated:
2024-05-02 02:23:48

BrewDog

Multinational brewery and pub chain
Multinational brewery and pub chain
BrewDog, founded in 2007 in Ellon, Scotland, is known for claiming to be the top craft brewer in Europe. Co-owned by James Watt and Martin Dickie, the company has faced controversies over its treatment of employees and business practices.
2006
BrewDog Founded in Martin's Mum's Garage
BrewDog was founded in 2006 in co-founder Martin's mum's garage. Since then, it has grown to have 4 breweries and over 100 bars worldwide.
2007-04
Founding of BrewDog
In April 2007, James and Martin founded BrewDog in Fraserburgh, Scotland. They were motivated by their dissatisfaction with the mainstream beers dominating the market and decided to brew their own craft beers.
2008
Production of Tokyo Beer
In 2008, BrewDog produced Tokyo, which was the UK's strongest beer at the time. Despite receiving mixed press attention, BrewDog started exporting to countries like America and Japan, leading to significant growth and making them Scotland's largest independent brewery by the end of the year.
2009
Equity For Punks
Equity For Punks is a crowdfunding initiative launched by BrewDog in 2009, allowing individuals to invest in the company and become shareholders. This innovative approach has helped BrewDog raise capital and build a loyal community of beer enthusiasts.
2010
BrewDog Brews World's Most Expensive Beer
In 2010, BrewDog brews a 55% abv beer and packages it in roadkill, creating the world's most expensive beer. This unique creation showcases BrewDog's innovative and daring approach to brewing.
2011
Business Growth and Equity for Punks II Launch
During the same year, the company experienced significant business growth of over 200% and launched Equity for Punks II, a crowdfunding campaign. This marked a successful period for the company in terms of expansion and financial strategies.
2012
Diageo Threatens BrewDog at BII Scotland Awards
In 2012, BrewDog revealed that Diageo threatened to withdraw funding from BII Scotland's annual awards if BrewDog won the Best Bar Operator award.
2013
BrewDog Network Launch
After the closure of Esquire Network, BrewDog launched BrewDog Network, featuring original content. The launch PR campaign centered around beer.porn, a parody website, drawing criticism for sexism and misogyny.
2014
Launch of Jack Hammer and Expansion of Brewery
In 2014, BrewDog launched the popular Jack Hammer beer and doubled the size of their brewery.
2015-09
Petition Launched Against BrewDog Advert
In September 2015, a petition signed by 8000 people criticized BrewDog for an advert that was deemed unethical, mocking homeless people, trans women, and sex workers.
2015-11
BrewDog Launches Non-Binary, Transgender Beer
In November 2015, BrewDog launched a 'non-binary, transgender beer', which faced criticism from the charity Stonewall.
2016-02
Open-sourcing of Beer Recipes
In February 2016, BrewDog made a bold move by open-sourcing its beer recipes to the public, essentially making them freely available. This decision was aimed at promoting transparency and innovation within the brewing community.
2017-03
Trademark Dispute with Lone Wolf Pub
In March 2017, BrewDog threatened legal action against a pub named Lone Wolf in Birmingham for using a trademark owned by BrewDog. The issue was later resolved after BrewDog's director tweeted that they had no problem with the pub using the name.
2017-04
Acquisition by TSG Consumer Partners
In April 2017, private equity firm TSG Consumer Partners acquired a 22% stake in BrewDog for approximately £213 million. This acquisition marked a significant milestone in BrewDog's journey as a company.
2018-02
BrewDog plans $30 million brewery in Brisbane
In February 2018, BrewDog announced its plan to construct a $30 million brewery and tap room in Brisbane, Australia, on an 11,000 square meters greenfield site at Murarrie.
2018-03
Launch of Pink IPA
In March 2018, BrewDog released Pink IPA, a limited edition beer aimed at highlighting the gender pay gap. The product faced criticism for its marketing campaign and labeling.
2019-05
Accusations of Marketing Concept Theft
In May 2019, BrewDog faced accusations of stealing marketing concepts from a PR firm and using deceptive practices with job applicants.
2019-11
BrewDog expands in the United States
In November 2019, BrewDog revealed its expansion in the United States with a new distillery.
2019-12
BrewDog opens first bar in Ireland
In December 2019, BrewDog inaugurated its first bar in Ireland at the Capital Dock development in Dublin's Grand Canal Dock area.
2020-01
BrewDog opens first alcohol-free bar in London
In January 2020, BrewDog launched its initial alcohol-free bar in London, which unfortunately closed in 2022.
2021-06-09
BrewDog Apologizes to Former Employees
BrewDog CEO and co-founder James Watt issues an apology to 61 former employees who accused the company of fostering a 'culture of fear' and mistreating staff. The open letter on Twitter highlighted issues of bullying, lack of regard for health and safety, and a toxic work environment.
2022-01
BBC documentary reveals BrewDog controversies
In January 2022, a BBC documentary exposed BrewDog's mistreatment of employees and regretful experiences of some loyal customers. The company lost its B Corporation certification and faced backlash for hiring private investigators to target critics.
2022-11
BrewDog's anti-sponsorship of 2022 FIFA World Cup
In November 2022, BrewDog announced an 'anti-sponsorship' of the 2022 FIFA World Cup due to Qatar's human rights abuses. Despite criticism of hypocrisy, BrewDog pledged to donate profits from Lost Lager sales to fight human rights violations.
2023-02
BrewDog partners with Budweiser China
In February 2023, BrewDog announced a partnership with Budweiser China for expanding into the Chinese market.
2023-06
BrewDog returns to Taste of Grampian
In 2023, BrewDog, a prominent beer manufacturer, returns to its roots by participating in the Taste of Grampian event held at the P&J arena in Aberdeen in June. The company has established itself as a leading beer producer worldwide.
2024-01
BrewDog stops paying 'real living wage'
In January 2024, BrewDog announced that it would cease paying the 'real living wage' starting from April 2024, sparking controversy and criticism.
2024-03
Staff at BrewDog's Waterloo bar protest working conditions
In March 2024, employees from BrewDog's Waterloo bar expressed dissatisfaction with their working conditions, stating that little had improved since BrewDog's commitment to change in 2021.
End of the Timeline
BrewDog

Information

BrewDog

Multinational brewery and pub chain
Last Updated:

Event

Last Updated: