Moncler, founded in France, known for quilted jackets, expanded to various luxury goods. Collaborations and sustainability efforts increased streetwear presence.
Moncler introduced the famous down jacket, which became synonymous with the brand. The down jacket was a significant innovation that contributed to the brand's success and popularity.
In the same year, Moncler's down jackets were selected to outfit the Italian expedition to K2, the second highest summit in the world. This collaboration marked a significant milestone as the team successfully reached the summit, making history.
In 1955, Moncler was asked to supply the French expedition team for their climb to Mount Makalu, the world's fifth-highest peak, which increased their popularity.
In 1964, Moncler's relationship with mountaineer Lionel Terray flourished as the company became the official supplier for Terray's expeditions to Alaska.
To commemorate the Grenoble Winter Olympic Games in 1968, Moncler was chosen as the official supplier to the French downhill ski team, highlighting its presence in the world of winter sports.
In the 1980s, Moncler, under the stylistic direction of Chantal Thomass, transitioned into urban fashion, becoming a symbol of style for a generation of young individuals.
Moncler opened its first store in Italy in 1982, further solidifying its popularity in the country. The brand continued to expand its product range during this period.
In 1986, Italian journalist Grazia Coccia explored Milan's street style scene and discovered the paninari subculture, where Moncler down coats were highly coveted. This marked a pivotal moment in Moncler's history as the brand gained significant popularity.
In 2000, Moncler introduced the Moncler Enfant collection, a luxury apparel and technical ski wear line tailored for children, reflecting the brand's main collection.
In 2003, Italian entrepreneur Remo Ruffini acquired Moncler and introduced a global strategy for the brand, revitalizing the company. This acquisition marked a turning point in Moncler's history.
In 2006, Moncler introduced its Haute Couture collections, including Moncler Gamme Rouge and in 2009 Moncler Gamme Bleu, expanding its presence in the luxury goods segment. The brand's Haute Couture collection continued until 2017.
In 2008, Moncler introduced its first luxury clothing line, Moncler Gamme Rouge, designed by Giambattista Valli. This collection quickly gained popularity, establishing Moncler as a prominent luxury fashion label.
In 2009, Moncler's fashion line grew with the launch of the menswear Gamme Blue collection, credited to American designer Thom Browne for its elegance and sporting spirit.
In 2010, Moncler Grenoble collections were introduced in New York, showcasing a blend of technical skiing garments and après-ski wear with a modern twist. The collection reinterpreted past styles with a contemporary approach.
In 2011, French shareholder Eurazeo invested in the Moncler group, acquiring a significant stake in the company. This investment played a key role in the growth and development of Moncler.
In 2012, Moncler celebrated its sixtieth birthday, marking a milestone in the brand's history.
On December 16, 2013, Moncler was officially listed on the Italian Stock Exchange of Milan with shares offered at EUR 10.2. The stock price rose over 40% on the first day, marking a significant success for the brand in Europe.
In 2014, Moncler established a multi-stakeholder forum to develop the Protocol for their down supply chain. The forum aimed to ensure traceability of raw materials, animal welfare, and high quality throughout the supply chain.
In 2015, Moncler established a manufacturing plant in Romania, which currently employs more than 1,800 people. The plant was later moved to its current location in 2016 and expanded in 2022 to increase production capacity.
Since 2016, Moncler has been certifying all its down with the DIST internal protocol, ensuring the origin of its down and respect for animal welfare.
In 2017, Moncler updated its Code of Ethics to ensure adherence to the highest standards of integrity and ethical conduct. This update demonstrates Moncler's dedication to responsible business practices.
In February 2018, Moncler introduced the Moncler Genius project, a new concept where renowned designers create unique collections that reflect Moncler's identity, released monthly.
Moncler collaborated with photographer Tim Walker in 2019.
In July 2020, Moncler established the Digital, Engagement and Transformation function to support the company's strategic vision and develop new digital opportunities. The function was responsible for defining and implementing the brand's strategy across various digital channels and promoting a digital culture within the organization.
In December 2020, Moncler acquired the Italian luxury sportswear brand Stone Island in a deal worth €1.15 billion, expanding its portfolio and market presence.
In December 2021, Moncler became the official formalwear partner of the Italian football club Inter Milan, strengthening its presence in the sports and fashion industry.
Moncler expanded its mono-brand stores network by the end of 2022.
Moncler is planning to expand its mono-brand stores network by the end of September 2023.
By the end of 2023, Moncler had expanded its network of directly operated stores to 269 units, with 18 new stores compared to the previous year. Some notable store openings and conversions to directly operated stores include locations in Dallas Highland Park and Moncler Grenoble St. Moritz.