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Last Updated:
2024-05-12 08:36:16

Moncler

Italian luxury fashion house specializing in outerwear
Italian luxury fashion house specializing in outerwear

Moncler, founded in France, known for quilted jackets, expanded to various luxury goods. Collaborations and sustainability efforts increased streetwear presence.

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1952
Moncler introduces down jacket

Moncler introduced the famous down jacket, which became synonymous with the brand. The down jacket was a significant innovation that contributed to the brand's success and popularity.

1954
Moncler Equips Italian Expedition to K2

In the same year, Moncler's down jackets were selected to outfit the Italian expedition to K2, the second highest summit in the world. This collaboration marked a significant milestone as the team successfully reached the summit, making history.

1955
Moncler supplies French expedition team for Mount Makalu climb

In 1955, Moncler was asked to supply the French expedition team for their climb to Mount Makalu, the world's fifth-highest peak, which increased their popularity.

1964
Moncler becomes official supplier for Lionel Terray's expeditions

In 1964, Moncler's relationship with mountaineer Lionel Terray flourished as the company became the official supplier for Terray's expeditions to Alaska.

1968
Moncler Becomes Official Supplier to French Downhill Ski Team for Grenoble Winter Olympics

To commemorate the Grenoble Winter Olympic Games in 1968, Moncler was chosen as the official supplier to the French downhill ski team, highlighting its presence in the world of winter sports.

1980
Moncler's Entrance into City Fashion under Chantal Thomass

In the 1980s, Moncler, under the stylistic direction of Chantal Thomass, transitioned into urban fashion, becoming a symbol of style for a generation of young individuals.

1982
Opening of Moncler's First Store in Italy

Moncler opened its first store in Italy in 1982, further solidifying its popularity in the country. The brand continued to expand its product range during this period.

1986
Moncler's Popularity in the 1980s

In 1986, Italian journalist Grazia Coccia explored Milan's street style scene and discovered the paninari subculture, where Moncler down coats were highly coveted. This marked a pivotal moment in Moncler's history as the brand gained significant popularity.

2000
Moncler launches Moncler Enfant collection for children

In 2000, Moncler introduced the Moncler Enfant collection, a luxury apparel and technical ski wear line tailored for children, reflecting the brand's main collection.

2003
Moncler Acquired by Remo Ruffini

In 2003, Italian entrepreneur Remo Ruffini acquired Moncler and introduced a global strategy for the brand, revitalizing the company. This acquisition marked a turning point in Moncler's history.

2006
Moncler Haute Couture Collections Launch

In 2006, Moncler introduced its Haute Couture collections, including Moncler Gamme Rouge and in 2009 Moncler Gamme Bleu, expanding its presence in the luxury goods segment. The brand's Haute Couture collection continued until 2017.

2008
Launch of Moncler Gamme Rouge

In 2008, Moncler introduced its first luxury clothing line, Moncler Gamme Rouge, designed by Giambattista Valli. This collection quickly gained popularity, establishing Moncler as a prominent luxury fashion label.

2009
Moncler introduces menswear Gamme Blue collection

In 2009, Moncler's fashion line grew with the launch of the menswear Gamme Blue collection, credited to American designer Thom Browne for its elegance and sporting spirit.

2010
Moncler Grenoble Collection Debut in New York

In 2010, Moncler Grenoble collections were introduced in New York, showcasing a blend of technical skiing garments and après-ski wear with a modern twist. The collection reinterpreted past styles with a contemporary approach.

2011
Eurazeo Invests in Moncler Group

In 2011, French shareholder Eurazeo invested in the Moncler group, acquiring a significant stake in the company. This investment played a key role in the growth and development of Moncler.

2012
Moncler celebrates its sixtieth birthday

In 2012, Moncler celebrated its sixtieth birthday, marking a milestone in the brand's history.

2013-12-16
Moncler listed on Italian Stock Exchange

On December 16, 2013, Moncler was officially listed on the Italian Stock Exchange of Milan with shares offered at EUR 10.2. The stock price rose over 40% on the first day, marking a significant success for the brand in Europe.

2014
Establishment of Multi-Stakeholder Forum for Moncler's Down Supply Chain Protocol

In 2014, Moncler established a multi-stakeholder forum to develop the Protocol for their down supply chain. The forum aimed to ensure traceability of raw materials, animal welfare, and high quality throughout the supply chain.

2015
Establishment of Moncler manufacturing plant in Romania

In 2015, Moncler established a manufacturing plant in Romania, which currently employs more than 1,800 people. The plant was later moved to its current location in 2016 and expanded in 2022 to increase production capacity.

2016
Moncler implements DIST internal protocol for down certification

Since 2016, Moncler has been certifying all its down with the DIST internal protocol, ensuring the origin of its down and respect for animal welfare.

2017
Update of Moncler Code of Ethics

In 2017, Moncler updated its Code of Ethics to ensure adherence to the highest standards of integrity and ethical conduct. This update demonstrates Moncler's dedication to responsible business practices.

2018-02
Launch of Moncler Genius project

In February 2018, Moncler introduced the Moncler Genius project, a new concept where renowned designers create unique collections that reflect Moncler's identity, released monthly.

2019
Collaboration with Tim Walker

Moncler collaborated with photographer Tim Walker in 2019.

2020-07
Creation of Digital, Engagement and Transformation function at Moncler

In July 2020, Moncler established the Digital, Engagement and Transformation function to support the company's strategic vision and develop new digital opportunities. The function was responsible for defining and implementing the brand's strategy across various digital channels and promoting a digital culture within the organization.

2020-12
Moncler acquires Stone Island

In December 2020, Moncler acquired the Italian luxury sportswear brand Stone Island in a deal worth €1.15 billion, expanding its portfolio and market presence.

2021-12
Moncler partners with Inter Milan

In December 2021, Moncler became the official formalwear partner of the Italian football club Inter Milan, strengthening its presence in the sports and fashion industry.

2022-12-31
Moncler Mono-brand Stores Network Expansion

Moncler expanded its mono-brand stores network by the end of 2022.

2023-09-30
Moncler Mono-brand Stores Network Expansion

Moncler is planning to expand its mono-brand stores network by the end of September 2023.

2023-12-31
Expansion of Moncler Boutiques

By the end of 2023, Moncler had expanded its network of directly operated stores to 269 units, with 18 new stores compared to the previous year. Some notable store openings and conversions to directly operated stores include locations in Dallas Highland Park and Moncler Grenoble St. Moritz.

End of the Timeline
Moncler

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Moncler

Italian luxury fashion house specializing in outerwear
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