ADVERTISEMENT

Last Updated:
2024-05-12 08:53:25

Krispy Kreme

American multinational doughnut company
American multinational doughnut company

Krispy Kreme, founded by Vernon Rudolph, started in 1937 in Winston-Salem, North Carolina. After a period of growth and expansion, the company went public in 2000 but later returned to private ownership in 2016 under JAB Holding Company. In 2021, Krispy Kreme went public again on the Nasdaq. The name 'Krispy Kreme' is a creative play on 'crispy cream'.

Community for Timeline Editors
Place where unique editors like you interact
1933-01-17
Acquisition of Donut Shop and Recipe

In 1933, Vernon Rudolph purchased a donut shop in Kentucky along with a secret recipe for yeast-raised donuts from a French chef.

1934
Vernon Rudolph and Ishmael Armstrong Move to Nashville, Tennessee

In 1934, Vernon Rudolph and Ishmael Armstrong decided to move to Nashville, Tennessee, where they opened 'The Krispy Kreme Doughnut Company' and focused solely on selling their doughnuts.

1935-05-20
Relocation to Nashville

On May 20, 1935, Vernon Rudolph moved his donut business to Nashville, Tennessee.

1936
Expansion of Krispy Kreme to Charleston, West Virginia

In 1936, Rudolph's father opened another Krispy Kreme shop in Charleston, West Virginia, due to the success of the business.

1937-07-13
Founding of Krispy Kreme

Vernon Rudolph, along with two others, founded Krispy Kreme in Winston-Salem, North Carolina. They started by making yeast doughnuts of high quality, which quickly became popular among the locals. The company initially focused on wholesale operations but later expanded to include retail sales.

1937-10-19
Opening of Own Shop in Winston-Salem

In October 1937, Vernon Rudolph opened his own shop in Winston-Salem, North Carolina, marking a new beginning for his business.

1939
Opening of the First Krispy Kreme Bakery Outside the South in Akron, Ohio

In 1939, Krispy Kreme opened its first bakery outside the South in Akron, Ohio, marking a significant expansion for the company.

1943
Rudolphs adopt baby girl Patricia Ann

In 1943, Vernon Rudolph and his wife adopted a baby girl named Patricia Ann.

1944
Ruth Ayers Rudolph's tragic death

In 1944, Ruth Ayers Rudolph, Vernon Rudolph's wife, tragically passed away in a car accident in Orangeburg, South Carolina.

1946-10-01
Formation of Krispy Kreme Doughnut Company

On October 1, 1946, the Krispy Kreme Doughnut Company was established by Vernon Rudolph to consolidate all resources under a corporation.

1947-06-03
Incorporation of Krispy Kreme Corporation

Less than a year later, on June 3, 1947, the Krispy Kreme Corporation was incorporated to handle the production of dry mixes for the shops.

1948
Establishment of Krispy Kreme's Mix Department

In 1948, Krispy Kreme established the Mix Department, which played a crucial role in providing key ingredients for making doughnuts and other products, ensuring consistency across all stores.

1949
Creation of Krispy Kreme's Laboratory

In 1949, Krispy Kreme set up the Laboratory to test ingredients and improve product quality, aligning with Vernon Rudolph's commitment to excellence and consistency.

1951
Joseph A. McAleer, Sr. joins Krispy Kreme

In 1951, Joseph A. McAleer, Sr., an Alabama native, joined the Krispy Kreme Doughnut Corporation after seeing an advertisement in the Mobile Press Register. He worked at the Pensacola, Florida store for $1 per hour to learn all aspects of the shop's operations.

1952
Draft Report on Krispy Kreme's Mix Plant Operations

A draft report from 1952 detailing Krispy Kreme's mix plant operations, including equipment list, cost controls, and store openings chronology.

1953
McAleer opens his first shop in Pritchard, Alabama

In 1953, McAleer started his own shop in Pritchard, Alabama after working long hours for over a year. Unfortunately, his first attempt was unsuccessful due to a poor location.

1956
McAleer opens a successful shop in Mobile

In 1956, McAleer opened another shop in Mobile, this time off a busy street, which turned out to be successful. This marked a positive turn in his entrepreneurial journey.

1961
Exterior Addition in South Carolina

An exterior addition was made to a Krispy Kreme location in South Carolina in 1961.

1962
Krispy Kreme Album

A photo album created in 1962 as a Christmas gift to Vernon Rudolph from the Corporate staff and associates. It contains photographs of staff members, group shots at annual meetings, shop storefronts, and views of the corporate headquarters.

1973-04-06
Death of Krispy Kreme Founder

On April 6, 1973, Krispy Kreme mourned the loss of their founder, Vernon Rudolph.

1973-08-16
Death of Vernon Rudolph

Vernon Rudolph, the founder of Krispy Kreme, passed away on August 16, 1973. His death left a significant void in the company, and the years following were challenging for Krispy Kreme.

1974
Retirement Party for Mike Harding and Louise Joyner

A retirement party held in 1974 for Mike Harding, Chairman of the Board and CEO, and Louise Joyner, editor of the Krispy Kreme News. The event was documented with photographs.

1976-06-02
Vernon Rudolph passes away

Vernon Rudolph, the founder of Krispy Kreme Doughnuts, dies on June 2, 1976.

1981
Beatrice sells Krispy Kreme subsidiary

In 1981, Beatrice decided to sell its Krispy Kreme division due to lack of profitability. This move led to an opportunity for a long-time Krispy Kreme associate, Joseph A. McAleer, Sr., to bring the doughnut company back to its traditional roots.

1982
Formation of new owners for Krispy Kreme Doughnut Corporation

In 1982, McAleer's efforts led to the formation of a group of investors who became the new owners of Krispy Kreme Doughnut Corporation. This marked a significant change in the company's ownership.

1990
Wedding Cake for Cathy Rogers

In 1990, a wedding cake was made for the wedding of headquarters accountant Cathy Rogers. The cake and the wedding were featured in the winter 1991 issue of Krispy Kreme News.

1991
Davey Allison's Race to Daytona Sweepstakes

Davey Allison, a Krispy Kreme spokesman, participated in the Race to Daytona Sweepstakes in 1991. The event featured his race car and various advertising posters used in shops and grocery stores.

1995-10-20
Beatrice Food Company buys Krispy Kreme

Beatrice Food Company acquires Krispy Kreme on October 20, 1995.

1996-06-26
Krispy Kreme opens first store in New York City

On June 26, 1996, Krispy Kreme expanded its presence by opening its first store in New York City.

1996-10-26
First Krispy Kreme outside of the South opens in Indianapolis

The first Krispy Kreme store outside of the Southern United States is established in Indianapolis on October 26, 1996.

1997-05-28
Tour Given to Smithsonian Staff at Corporation Headquarters

Photographs taken on May 28, 1997 by Smithsonian photographer Rich Strauss during a tour of the Corporation headquarters in Winston-Salem, NC. The photos include a view of the safe where the secret Krispy Kreme recipe is kept.

1997-07-17
Donation of Krispy Kreme Corporation Records to National Museum of American History

On July 17, 1997, the Krispy Kreme Doughnut Corporation donated a collection including correspondence, administrative records, photographs, and more to the National Museum of American History. This donation highlighted the history and impact of the company.

1997-08-06
Additional Donation to National Museum of American History

On August 6, 1997, Steve Cochran donated additional items to the National Museum of American History, contributing to the collection of materials related to Krispy Kreme Doughnut Corporation. This further enriched the archive.

1999-09-19
NYC opens its first Krispy Kreme

New York City welcomes its first Krispy Kreme store on September 19, 1999.

2000-04-05
Krispy Kreme goes public on NASDAQ

On April 5, 2000, Krispy Kreme corporation went public on the NASDAQ at $21 per share with the ticker symbol KREM.

2001-05-17
Krispy Kreme switches to NYSE

On May 17, 2001, Krispy Kreme switched to the New York Stock Exchange with the ticker symbol KKD, which it used until its private acquisition.

2001-12-19
First International Krispy Kreme Store

On December 19, 2001, Krispy Kreme opened its first store outside of the United States in Toronto, Canada.

2003-08
Krispy Kreme reaches all-time high stock price

In August 2003, Krispy Kreme's stock reached its all-time high of $50 on the New York Stock Exchange, marking a gain of 135 percent from its IPO price.

2004-12-16
Krispy Kreme's 100th Store Opening in South Korea

On December 16, 2014, Krispy Kreme celebrated the opening of its 100th store in South Korea, exactly ten years after the first store opened in 2004.

2005-12
Krispy Kreme implements turnaround plan

In December 2005, Krispy Kreme implemented a turnaround plan aimed at closing unprofitable stores to avoid bankruptcy.

2006
Start of Television and Radio Advertisements

In 2006, Krispy Kreme transitioned from informal advertising to television and radio commercials, initiating campaigns like 'Share the Love' with heart-shaped doughnuts to reach a wider audience.

2007-02-19
Introduction of Whole Wheat Glazed Doughnut

On February 19, 2007, Krispy Kreme started selling the Whole Wheat Glazed doughnut to cater to health-conscious customers. It has similar calories to the original glazed donut but with more fiber content.

2009-03-04
SEC Cease and Desist Order Against Krispy Kreme

On March 4, 2009, the SEC issued a cease and desist order against Krispy Kreme for inflating revenues and engaging in illicit activities to boost earnings, resulting in a significant reduction in net income over two years.

2010-07-01
Launch of Cheerwine Doughnut

On July 1, 2010, Krispy Kreme introduced a doughnut featuring Cheerwine, initially available in North and South Carolina. Due to its popularity, it was later sold in other locations as well.

2011-08
Expansion of Krispy Kreme in Japan, Mexico, and the United Kingdom

In August 2011, Krispy Kreme announced plans to increase the number of stores in Japan to 94, in Mexico to 128, and continue expansion in the United Kingdom in 2012.

2013-01-19
Krispy Kreme's First Store Opening in India

Krispy Kreme opened its first store in India on January 19, 2013, in Bangalore, Karnataka, operated by Citymax Hotels India under a franchise arrangement.

2013-09-25
Krispy Kreme's Expansion to Colombia

On September 25, 2013, Krispy Kreme announced the opening of 25 stores in Colombia within 5 years, marking the company's first venture into South America.

2014-07-23
Krispy Kreme's First Shop Opening in Chennai, India

On July 23, 2014, Krispy Kreme launched its first shop in Chennai, India, at Express Avenue mall.

2015-02-24
Opening of 1,000th Krispy Kreme Shop

On February 24, 2015, Krispy Kreme opened its 1,000th shop in Kansas City, Kansas, marking a significant milestone for the company.

2015-05-18
Krispy Kreme's Development Agreement in South Africa

On May 18, 2015, Krispy Kreme signed a development agreement to open 31 shops in South Africa over the next five years, marking the company's first venture into Africa.

2016-07-27
JAB Holding Company Acquires Krispy Kreme

In May 2016, JAB Holding Company acquired Krispy Kreme for $1.35 billion, making the company privately owned. The transaction closed on July 27, 2016.

2016-11-05
Krispy Kreme's First Store Opening in Iceland

On November 5, 2016, Krispy Kreme opened its first store in Kópavogur, Iceland.

2017-01-12
Krispy Kreme's First Store Opening in Panama City

On January 12, 2017, Krispy Kreme opened its first store in Panama City, Panama.

2017-05-25
Introduction of Krispy Kreme Donut-Flavored Jelly Belly Jelly Beans

On May 25, 2017, Krispy Kreme announced the launch of Jelly Belly jelly beans flavored like their donuts, offering a unique treat for customers.

2018-01-27
Krispy Kreme's First Store Opening in Guatemala City

On January 27, 2018, Krispy Kreme opened its first store in Guatemala City, Guatemala.

2018-02-28
Krispy Kreme's First Store Opening in Manukau, New Zealand

On February 28, 2018, Krispy Kreme opened its first store in Manukau, Auckland, New Zealand.

2018-03-10
Krispy Kreme's First Store Opening in Lagos, Nigeria

On March 10, 2018, Krispy Kreme opened its first store in Ikeja City Mall, Lagos, Nigeria.

2018-09-26
Krispy Kreme's Most Profitable Store Opening in Dublin, Ireland

On September 26, 2018, Krispy Kreme opened its first store in Dublin, Ireland, which has since become the most profitable store worldwide.

2019-08-05
Release of Reese's-Branded Doughnuts

On August 5, 2019, Krispy Kreme unveiled new Reese's-branded 'chocolate lovers' and 'peanut butter lovers' doughnuts, expanding their range of offerings.

2020-08-25
Launch of First Krispy Kreme Vending Machine

On August 25, 2020, Krispy Kreme launched its first vending machine in North Carolina, offering 3-packs of donuts available 24 hours a day, expanding its accessibility to customers.

2021-06-12
Krispy Kreme Expansion

Krispy Kreme's journey from a small shop in North Carolina to a popular doughnut chain with a dedicated fan base.

2021-07-01
Krispy Kreme Goes Public Again

In May 2021, Krispy Kreme filed for an initial public offering and went public on the Nasdaq on July 1, 2021, under the name Krispy Kreme Inc., marking its return to the stock market.

2022-05-04
Company Submits Paperwork for IPO

On May 4, the company announced that it had confidentially submitted paperwork for an initial public offering.

2022-06-01
Krispy Kreme Files for IPO

On June 1, Krispy Kreme officially filed for the IPO with the Securities and Exchange Commission, stating that it would trade on the Nasdaq under the ticker DNUT.

2023-05-13
Krispy Kreme's First Store Opening in Costa Rica

On May 13, 2023, Krispy Kreme opened its first store in Costa Rica.

2023-06-16
Founding of Krispy Kreme in Winston-Salem

The national donut chain, Krispy Kreme, with nearly 400 stores nationwide, originated in Winston-Salem.

End of the Timeline
Krispy Kreme

Information

Krispy Kreme

American multinational doughnut company
Last Updated:

🫵Contribute to this content!
Your input benefits people around the world
See something to add or edit? Simply click the edit button below to make a difference! All you need is a quick sign in.
💬Join our discord community!
Connect and collaborate
Become part of our vibrant community! Share your thoughts, ask questions, and connect with other passionate editors.
Join Discord

Event

Last Updated:

🫵Contribute to this content!
Your input benefits people around the world
See something to add or edit? Simply click the edit button below to make a difference! All you need is a quick sign in.
💬Join our discord community!
Connect and collaborate
Become part of our vibrant community! Share your thoughts, ask questions, and connect with other passionate editors.
Join Discord
Become an Editor of Timeline Wiki
Become an Editor of
Timeline Wiki
USD $0 for creating and editing infinite number of timelines after sign up.