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2024-09-22 08:21:10

Cartier

Luxury jewelry brand
Luxury jewelry brand

Cartier is a renowned luxury jewelry brand known for its exquisite designs and high-quality craftsmanship. Founded in Paris, Cartier has become a symbol of elegance and sophistication.

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1819
Louis-François Cartier is born in Paris

Louis-François Cartier, the founder of the renowned Cartier brand, was born in Paris in 1819. His birth marked the beginning of a legacy that would revolutionize the jewelry and watchmaking industry.

1847
Cartier Founded by Louis-François Cartier

In 1847, Parisian watchmaker Louis-François Cartier founded the renowned luxury watch and jewellery brand Cartier, which has become one of the most prestigious in the world.

1850
Cartier Luxury Watches and Jewellery Design

Cartier has been designing luxury watches and jewellery for over 170 years, creating striking timepieces and stunning gemstones that exemplify luxury, quality, and master craftsmanship.

1856
Princess Mathilde purchases from Cartier

Princess Mathilde, a relative of Napoleon I and cousin of Emperor Napoleon III, made her first purchase from Cartier in 1856, establishing a long-standing relationship with the jeweler.

1859
Opening of the first Cartier boutique

The first Cartier boutique was opened in 1859, marking a significant milestone in the brand's history.

1871
Establishment of the Cartier Business Success

Following the end of the Paris Commune in 1871, the future success of the Cartier business was solidified. The aftermath of the Commune led to a more stable environment in France, allowing Alfred Cartier to market his new collection to a wealthier clientele.

1874
Alfred Cartier takes over leadership of Maison de Cartier

In 1874, Louis-Francoise's son, Alfred, became the leader of Maison de Cartier and introduced platinum into jewelry making, enhancing the durability of the designs and guiding the company through challenges.

1899
Cartier showroom found in Rue de La Paix

In 1899, Cartier found a showroom in Rue de La Paix after moving several times due to the growing success and demand for bespoke jewelry.

1900
Cartier appointed official supplier to royal figures

At the turn of the 20th century, Cartier became the official supplier to prominent royal figures such as King Edward VII of England, Alphonse XIII of Spain, and Tsar Nicholas II of Russia, solidifying its reputation as a prestigious jeweler.

1902
King Edward VII's Coronation Order

In 1902, King Edward VII ordered 27 tiaras from Cartier for his coronation and granted the company a royal warrant in 1904. This marked the beginning of Cartier's long history of sales to royalty.

1904
Creation of the Cartier Santos-Dumont watch

Louis' friend Alberto Santos-Dumont commissioned a wrist-worn watch for piloting his dirigible, popularizing the wristwatch as a fashion accessory for men.

1907
Cartier signs contract with Edmond Jaeger

In 1907, Cartier entered into an exclusive agreement with Edmond Jaeger to supply movements for Cartier watches. This partnership was crucial for the brand's watchmaking endeavors.

1909
Opening of Cartier's six-storey store on Fifth Avenue

In 1909, Pierre Cartier opened a six-storey store on the corner of 52nd Street in New York, after attracting wealthy and aristocratic families to his single storey Fifth Avenue store. He paid for this new store with a million-dollar double strand natural pearl necklace.

1910
Pierre Cartier sells 'Hope' blue diamond

Pierre Cartier sold the famous 'Hope' blue diamond to American customer Evalyn Walsh McLean in 1910, marking a significant transaction in the history of precious gemstones.

1911
Introduction of Santos Dumont wristwatch

In 1911, Louis Cartier introduced the Santos Dumont wristwatch, a pioneering timepiece that marked a shift from pocket watches to wristwatches. This innovation laid the foundation for modern watch design and functionality.

1912
Acquisition of Cartier Mansion in New York

In 1912, Pierre Cartier acquired the renowned Cartier Mansion in New York located at 653 Fifth Avenue by exchanging a double-strand of pearls and an additional $100 with Mr. and Mrs. Morton F. Plant. This deal marked a significant moment in Cartier's history.

1914
First Panther Ladies' Wristwatch

In 1914, the first panther ladies' wristwatch was introduced by Cartier, made from onyx and diamonds.

1917
Design of the Cartier Tank watch

Inspired by the Renault FT tanks seen on the Western Front, Louis designed the iconic Cartier Tank watch, blending military aesthetics with elegance.

1919
Introduction of the Tank watch

The Tank watch, designed by Louis Cartier, was launched in 1919 and was inspired by the tanks used in World War I. This iconic timepiece became a symbol of Cartier's innovative designs.

1920
Cartier Clips

Cartier Clips from circa 1920 are available for purchase. These vintage jewelry pieces are a classic choice for those interested in historical Cartier designs.

1921
Creation of the Tank cintrée watch

In 1921, Cartier introduced the Tank cintrée watch, showcasing innovation and elegance in watch design.

1922
Louis Cartier introduces Santos and Tank watches

In 1922, Louis Cartier introduced the Santos and Tank watches, revolutionizing timekeeping by popularizing wristwatches over traditional pocket watches. The Santos Dumont wristwatch was launched in 1911, followed by the iconic Cartier Tank watch in 1917, both of which remain popular and in production today.

1924
Creation of Cartier Trinity Ring and Bracelet

In 1924, Jean Cocteau commissioned Louis Cartier to design the Trinity ring and bracelet, symbolizing love, fidelity, and friendship. This iconic collection has become a timeless classic in luxury jewelry, known for its exquisite design and deep symbolism.

1925
Patiala Necklace Order

In 1925, the Maharaja of Patiala placed the largest single order in Cartier's history for the Patiala Necklace and other jewelry. The order was worth a significant amount and showcased Cartier's appeal to Indian royalty.

1926
The iconic red box

The iconic red box, a signature creation of Cartier dating back to the early years, has made appearances on the Broadway stage and was used as a cinema screen for a pop-up exhibition in 2013 at London's Selfridges department store.

1932
Creation of the Tank basculante watch

In 1932, Cartier introduced the Tank basculante watch, which became a classic timepiece known for its unique design and functionality.

1933
Invisible Mount Patent by Cartier

In 1933, Cartier filed a patent for the 'invisible mount', a revolutionary stone-setting technique that made the metal mount disappear to showcase only the precious stones.

1935
First Three-Dimensional Panther

The first three-dimensional panther jewelry piece was unveiled in 1935, taking the form of a luxurious yellow gold, black enamel, and ruby ring.

1936
Duchess of Cambridge wears Cartier tiara

The Duchess of Cambridge wore a Cartier tiara from 1936 on her wedding day, originally commissioned by King George VI and later gifted to Queen Elizabeth II, showcasing the historical significance of Cartier's pieces.

1939
Cartier brand at its peak before WW2

By the time World War II was approaching, the Cartier brand had reached the pinnacle of the jewelry industry. Its reputation and influence were firmly established, setting the stage for future success.

1942
Louis and Jacques Cartier's Passing

In 1942, both Louis and Jacques Cartier passed away within months of each other. Pierre took over the leadership of the Cartier business after their deaths.

1944
Creation of the 'Freed Bird' brooch

In 1944, Cartier designed the 'Freed Bird' brooch to commemorate the Liberation of France, symbolizing freedom and hope.

1950
Creation of a ship's wheel watch

In 1950, Cartier introduced a watch in the shape of a ship's wheel, showcasing their innovative approach to watch design.

1964
Cartier Becomes a Subsidiary of Richemont Group

In 1964, the French family-owned brand Cartier became a subsidiary of the Swiss Richemont Group, marking a significant shift in ownership and management.

1966
María Félix commissions Cartier snake necklace

In 1966, Mexican movie star María Félix visited the Cartier flagship and commissioned a snake necklace that would be the size of a real serpent. The 56cm piece took two years to make and is set with 2,473 brilliant and baguette-cut diamonds, fully flexible like a real snake.

1967
Introduction of new watches in London including the Crash

In 1967, Cartier unveiled a new collection of watches in London, featuring the iconic Crash model that became a symbol of avant-garde design.

1968
Creation of the Maxi Oval watch

In 1968, Cartier introduced the Maxi Oval watch, a timepiece characterized by its bold and elegant design.

1969
Creation of Cartier Love Bracelet by Aldo Cipullo

In 1969, Aldo Cipullo, a jewelry designer at Cartier New York, designed the iconic Love Bracelet. This unique piece, symbolizing love and commitment, was gifted to several famous couples, solidifying its status as a timeless symbol of affection.

1970
Introduction of Juste un Clou bracelet

In 1970, Aldo Cipullo created a bold bracelet resembling a curved nail, symbolizing sophistication and individuality.

1971
Creation of the Juste un Clou bracelet

The Juste un Clou bracelet was introduced by Cartier in 1971 at Cartier New York, featuring a nail-shaped design that redefined modern jewelry.

1972
Acquisition of Cartier Paris by Robert Hocq and investors

In 1972, Robert Hocq, the owner of Silver Match lighter, collaborated with a group of investors led by financier Joseph Kanoui to purchase Cartier Paris. This marked the beginning of a series of acquisitions that would bring all Cartier branches under unified ownership.

1973
Creation of Les Must de Cartier

In 1973, Robert Hocq and Alain-Dominique Perrin launched Les Must de Cartier, a new line that brought a fresh perspective to Cartier's offerings.

1974
Reunification of Cartier branches

In 1974, the branches of Cartier in Paris, London, and New York were reunited under unified ownership. This final acquisition of Cartier New York completed the process of bringing all prestigious establishments together.

1976
Introduction of 'Les Must de Cartier'

In 1976, Robert Hocq and Alain Dominique Perrin introduced the phrase 'Les Must de Cartier' as a diffusion line of Cartier, signifying a new direction for the brand.

1978
Creation of the Santos de Cartier watch

The Santos de Cartier watch was introduced in 1978, featuring a distinctive gold and steel bracelet design that revolutionized watchmaking.

1979-06
Sale of Elizabeth Taylor's Diamond

In June 1979, Elizabeth Taylor sold the 69.42 carat diamond pendant necklace, a gift from Richard Burton, to fund the construction of a hospital in Botswana.

1980
Double C Panther Brooch

In 1980, Cartier launched a stunning Double C diamond, sapphire, and emerald interlacing panther brooch, showcasing exquisite craftsmanship.

1981
Alain Dominique Perrin appointed Chairman of Cartier

In 1981, Alain Dominique Perrin was appointed Chairman of Cartier SAA and Cartier International.

1982
Micheline Kanoui launches 'Nouvelle Joaillerie' collection

The next year, Micheline Kanoui, wife of Joseph Kanoui, became head of jewellery design and launched her first collection 'Nouvelle Joaillerie.'

1983
Introduction of Cartier Panthère Collection

The Cartier Panthère collection was first introduced in 1983, featuring a stylized panther motif, sleek geometric designs, and the use of precious metals and gemstones. It became known for its iconic design and opulent essence.

1984
Foundation Cartier pour l'Art Contemporain founded

In 1984, Perrin founded the Fondation Cartier pour l'Art Contemporain to bring Cartier into the twenty-first century, by forming an association with living artists.

1985
Launch of the Pasha de Cartier watch

The Pasha de Cartier watch was introduced in 1985, known for its distinctive design and innovative features that set it apart in the world of luxury watches.

1986
Perrin appointed head of 'Mission sur le mécénat d'entreprise'

In 1986, the French Ministry for Culture appointed Perrin head of the 'Mission sur le mécénat d'entreprise' (a commission to study business patronage of the arts).

1987
Launch of the Panthère de Cartier perfume

Cartier introduced the Panthère de Cartier perfume in 1987, capturing the essence of the iconic panther symbol in a luxurious and captivating fragrance.

1988
Cartier gains majority holding in Piaget and Baume & Mercier

Two years later, Cartier gained a majority holding in Piaget and Baume & Mercier.

1989
The Art of Cartier exhibition

In 1989, Cartier held 'The Art of Cartier' exhibition at the Petit Palais in Paris, offering a comprehensive retrospective of the brand's artistic evolution and historical significance.

1991
Comité International de la Haute Horlogerie founded

Perrin founded an international committee in 1991, Comité International de la Haute Horlogerie, to organize its first salon, held on 15 April 1991.

1992-06-22
Joseph W. Allgood

Joseph W. Allgood's tenure was from June 22, 1992, to April 8, 1993.

1993
Formation of Vendôme Luxury Group

In 1993, the 'Vendôme Luxury Group' was formed as an umbrella company to combine Cartier, Dunhill, Montblanc, Piaget, Baume & Mercier, Karl Lagerfeld, Chloé, Sulka, Hackett, and Seeger.

1994
Cartier Foundation moves to Rive Gauche

In 1994, the Cartier Foundation moved to the Rive Gauche and opened headquarters in a building designed for it by Jean Nouvel.

1995
Major exhibition of Cartier Antique Collection in Asia

The next year, a major exhibition of the Cartier Antique Collection was held in Asia.

1996
Exhibition 'Splendours of the Jewellery' at Lausanne Hermitage Foundation

In 1996, the Lausanne Hermitage Foundation in Switzerland exhibited 'Splendours of the Jewellery', presenting a hundred and fifty years of products by Cartier.

1997
Prince of Wales becomes patron of Cartier

In 1997, the Prince of Wales became a distinguished patron of Cartier, further enhancing the brand's royal connections and prestige.

1998
Creation of Collection Privée Cartier Paris Fine Watch collection

The year 1998 saw the launch of the Collection Privée Cartier Paris Fine Watch collection, showcasing Cartier's exquisite craftsmanship in watchmaking.

1999
Creation of Paris Nouvelle Vague Cartier jewellery collection

In 1999, Cartier introduced the Paris Nouvelle Vague jewellery collection, drawing inspiration from the vibrant city of Paris.

2001
Creation of Délices de Cartier jewellery collection

The Délices de Cartier jewellery collection was launched in 2001, showcasing Cartier's creativity and artistry in crafting exquisite pieces.

2002-09-02
Guy J. Leymarie

Guy J. Leymarie was active from September 2, 2002, to October 28, 2002.

2003
Launch of Le Baiser du Dragon and Les Délices de Goa jewellery collections

In 2003, Cartier introduced the Le Baiser du Dragon and Les Délices de Goa jewellery collections, adding unique and luxurious pieces to their repertoire.

2007
Publication of Cartier Book by Hans Nadelhoffer

In 2007, Hans Nadelhoffer published a book about Cartier.

2009
Iconic Panther Bracelet

The iconic panther bracelet that defines Cartier today was introduced in 2009, featuring a remarkable design with platinum, brilliant-cut diamonds, emeralds, and onyx.

2012
Cartier owned by South African Rupert family

In 2012, Cartier was owned, through Richemont, by the South African Rupert family, and Elle Pagels, a granddaughter of Pierre Cartier.

2013
Laurent E. Feniou becomes Managing Director of Cartier

Laurent E. Feniou became the Managing Director of Cartier in 2013.

2014
Tutti Frutti Brooch Sale

In 2014, a Tutti Frutti brooch was purchased for £38 at a flea market and later sold for £10,800, showcasing the enduring appeal and value of Cartier's Tutti Frutti jewels.

2015
Rupert J. Brooks becomes Managing Director of Cartier

Rupert J. Brooks became the Managing Director of Cartier in 2015.

2016
Launch of Drive de Cartier watch

In 2016, Cartier introduced the Drive de Cartier watch, combining sophistication and style in a new timepiece.

2018-12
WWF environmental rating for Cartier

In December 2018, Cartier received an environmental rating of 'Upper Midfield' from the WWF, recognizing the company's efforts in addressing environmental impacts in its manufacturing processes.

2019
Launch of Clash de Cartier Collection

In 2019, Cartier launched the Clash de Cartier collection, which is known for its innovative design merging studs, beads, and clous into a ribbed mesh. The collection has been praised for its attitude and elegance by Harper's Bazaar magazine.

2020
Cartier Brand Value

In 2020, Cartier's brand value reached approximately 15.01 billion U.S. dollars, reflecting the brand's strong global presence and desirability.

2022
Cartier Signature Giftwrapping Promotion

Cartier is offering signature giftwrapping on every order as part of their current promotions.

2024
James Norton debuts new Cartier watch at the Olivier Awards

James Norton showcased a new Santos de Cartier timepiece at the Olivier Awards 2024, featuring a graduated brown dial. The watch was unveiled at the Watches & Wonders 2024 international fair in Geneva.

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Cartier
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