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Last Updated:
2024-09-22 08:20:01

Dickies

Apparel manufacturing company known for Dickies
Apparel manufacturing company known for Dickies

Founded in 1922, Dickies is a global brand offering workwear to various industries. Started in Texas, now operates in over 100 countries.

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1918
Establishment of U.S. Overall Company

In 1918, cousins C. N. Williamson and E. E. 'Colonel' Dickie, along with a few friends, established the U.S. Overall Company in Fort Worth, Texas, laying the foundation for their future ventures in workwear manufacturing.

1922
Establishment of Williamson-Dickie Manufacturing Company

The Williamson-Dickie Manufacturing Company, later known as Dickies, was founded in 1922 by Texans EE “Colonel” Dickie, CN Williamson, and C Don Williamson. It started as a bib-overall manufacturer.

1940
Dickies 'Soldiers of Supply' Production

In 1940, Dickies shifted their production to focus on 'Soldiers of Supply' in preparation for America's involvement in World War II. They produced over 9 million uniforms for US soldiers abroad during the war.

1955
Job-Matched Work Clothes

In 1955, Dickies advertised its work clothes as 'Wear-approved by millions' and highlighted features like better looks, longer wear, neater fit, and easier action. The company's products gained popularity post-World War II, resonating with consumers transitioning from military uniforms to workwear.

1960
Establishment of Dickies Manufacturing Plant in Belize

In 1960, Dickies built a manufacturing plant in Belize, which was later destroyed by hurricane Hattie but subsequently rebuilt to meet the growing demand in Europe and England.

1967
Creation of Dickies' signature 874 twill work pant

In 1967, Dickies introduced the iconic 874 twill work pant made with a durable blend of 65% poly and 35% cotton. These pants were highly durable and became a best seller, remaining popular to this day.

1977-04
Williamson Dickies acquiring shares in General Diaper Corporation

By April 1977, Williamson Dickies acquired almost 30 percent of the General Diaper Corporation, a major diaper manufacturer. This strategic move allowed Dickies to expand its presence in the diaper market and diversify its business.

1978
Relocation of Blessings firm headquarters

In 1978, the Blessings firm moved its headquarters from New York City to New Jersey.

1987
Sale of publishing division to Parenting Unlimited

In 1987, the publishing division of Blessings Corporation was sold to Parenting Unlimited, an investment group.

1988
Straight Outta Compton

In the late '70s and '80s, Dickies gained popularity among Black and Latinx communities in Southern California, transitioning from workwear to streetwear. Influential groups like N.W.A wearing Dickies in music videos helped solidify the brand's image as a streetwear staple.

1990
Dickies' Adoption by Subcultures in the 1990s

By 1990, Dickies had been embraced by subcultures on both the West and East Coasts of America. Rap artists and skateboarders started wearing Dickies for their loose-fitting style, durability, and representation of a 'taking-care-of-business' attitude.

1993
Thug Life

Tupac Shakur's group Thug Life popularized Dickies' denim bib overalls as a symbol rooted in community history. The trend of wearing overalls spread globally in the '90s, becoming a fashion statement embraced by various demographics.

1994
Sale of Geri-Care division

In 1994, Blessings Corporation sold off its Geri-Care division for virtually nothing in exchange for tax relief after experiencing declining profits.

1996
Welcome to Hell

Skateboarding culture in the '90s saw the mainstream popularity of Dickies among skaters, symbolizing durability and affordability. Skate videos like Welcome to Hell featured riders sporting Dickies, solidifying the brand's association with the skate scene.

1998
Dickies expands into the Asian market

In 1998, Dickies decided to enter the Asian market to compete with cheaper imports and expand its market share. They partnered with Japanese firm Itochu to distribute their products in Japan, a strategic move to establish a presence in the affluent Asian nation.

1999
Dickies acquires Workrite Uniform Co.

In 1999, Dickies acquired Workrite Uniform Co., a California-based company specializing in flame-retardant workwear. This acquisition allowed Dickies to expand its product range and cater to industries such as oil, gas, and hazardous chemicals.

2000
High Fidelity

The fashion evolution from the 2000 film to the 2020 series of High Fidelity showcased the enduring appeal of Dickies logo shirts. The brand's popularity fluctuates with trends, as seen in the Y2K nostalgia and the influence of iconic characters like Rob Gordon.

2001
Eminem’s Jason Moment

Eminem's fashion choices, including Dickies denim bib overalls, pay homage to hip-hop style and cultural references. By incorporating workwear elements into his outfits, Eminem adds a unique twist to his stage presence and persona.

2006
Junya Watanabe

Junya Watanabe's collaboration with Dickies in 2006 brought blue-collar aesthetics to high-end fashion runways, challenging traditional suit styles. The partnership highlighted the influence of workwear on designer collections and the fusion of different fashion genres.

2008
Acquisition of Kodiak Group Holdings Inc.

In 2008, Williamson-Dickies acquired the Canadian Kodiak Group Holdings Inc.

2013
Acquisition of Walls

In 2013, Dickies acquired Walls.

2014
Exclusive licensee for Dickies Girl juniors' apparel

In 2014, Jerry Leigh of California became the exclusive licensee for Dickies Girl juniors' apparel.

2017
Acquisition of Dickies by VF Corp

In 2017, VF Corp acquired Dickies, a renowned workwear brand, known for its quality and affordability. VF Corp is the parent company of various global brands like Vans, The North Face, and Timberland.

2020-10-23
Italian Riviera Tour supported by Dickies

In October 23, 2020, an Italian Riviera Tour supported by Dickies took place. The tour was organized for skaters by the Dickies brand, showcasing their support for skateboarding culture.

2021
Dickies Workwear in Hip-Hop and Skate Culture

Dickies workwear became popular among rappers and athletes, who added their own style by wearing cropped pants and showcasing the durability of the brand. The influence of hip-hop and skate culture on fashion is significant, making Dickies a staple in both subcultures.

2022
Century Celebration of Dickies

In 2022, Dickies will mark a century of crafting innovative workwear that is recognized for its performance, durability, and comfort. This milestone signifies the brand's long-standing legacy and commitment to quality.

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Dickies
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