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2024-05-17 11:45:28

Gillette

American brand of safety razors and personal care products
American brand of safety razors and personal care products
Gillette, founded by King C. Gillette in 1901, is a brand of safety razors and personal care products owned by Procter & Gamble. The company merged into P&G in 2005, with assets incorporated into 'Global Gillette' unit.
1880
Gillette’s first full-length play, “The Professor,” advertised
In January 1880, Gillette's first full-length play, 'The Professor,' was advertised on the front page of the Hartford Courant.
1891
Encouragement to Invent Disposable Good
William Painter, president of Crown Cork & Seal Co, encourages King C. Gillette to invent a disposable good.
1893-02-06
Gillette's original play “Ninety Days” opens at the Broadway Theatre
On February 6, 1893, William Gillette's play “Ninety Days” premiered at the Broadway Theatre in New York City, leading to significant financial loss when it closed on March 18.
1893-12-16
Elisabeth Hooker Gillette, mother of William Gillette, dies in Hartford
On December 16, 1893, Elisabeth Hooker Gillette, who was William Gillette's mother, passed away in Hartford.
1894-11-26
Gillette stars in “Too Much Johnson” at the Standard Theatre
On November 26, 1894, William Gillette performed in the play “Too Much Johnson” at the Standard Theatre in New York City, which he adapted from the French farce “La Plantation Thomassin.”
1895-05-13
“Secret Service” opens at the Broad Street Theatre
On May 13, 1895, Gillette's play “Secret Service” premiered at the Broad Street Theatre in Philadelphia, with Maurice Barrymore in a dual role, marking a significant moment in Gillette's career.
1896-10-05
“Secret Service” opens at New York’s Garrick Theatre
On October 5, 1896, “Secret Service” opened at the Garrick Theatre in New York City, with Gillette taking over the lead role from the ailing Maurice Barrymore.
1897-03-06
“Secret Service” moves to the Adelphi Theatre in London
On March 6, 1897, “Secret Service” closed in New York and moved to the Adelphi Theatre in London, England, expanding Gillette's theatrical reach.
1898-11-23
Deadly fire at the Baldwin Hotel and Theater in San Francisco
On November 23, 1898, a fatal fire engulfed the Baldwin Hotel and Theater in San Francisco, destroying sets, costumes, and the only copy of the “Sherlock Holmes” script, prompting Gillette to reconstruct it from memory.
1899-05-20
Gillette visits Doyle’s home and gains approval for his “Sherlock Holmes” version
On May 20-21, 1899, William Gillette visited Arthur Conan Doyle’s home in Hindhead, Surrey, where he received approval for his revised version of “Sherlock Holmes,” solidifying his adaptation skills.
1899-08-11
First Patent Filed
King C. Gillette files his first patent on his razor.
1899-10-23
“Sherlock Holmes” begins tryouts at the Star Theatre in Buffalo
On October 23, 1899, “Sherlock Holmes” started its tryouts at the Star Theatre in Buffalo, New York, setting the stage for its successful run.
1899-11-06
“Sherlock Holmes” premieres at the Garrick Theatre
On November 6, 1899, “Sherlock Holmes” made its debut at the Garrick Theatre in New York City, commencing a sold-out run of 235 performances, marking a significant milestone in Gillette's career.
1900
Prototype of Disposable Razor Blade
In 1900, King C. Gillette created the prototype of the disposable razor blade after realizing the inefficiency of traditional permanent razors. He envisioned a razor blade that was easily replaceable and affordable, leading to the birth of a revolutionary product.
1901-06-28
Granting of USA Patent
The USA patent applied for in 1899 is granted to King Camp Gillette for his safety razor design.
1901-09-28
Founding of The American Safety Razor Company
King C. Gillette founded The American Safety Razor Company on September 28, 1901, after developing the concept of a safety razor that used disposable blades.
1902-07-15
Company Renamed to Gillette
The company is renamed to Gillette, and the first machine producing fully machine-sharpened blades is introduced.
1902-10-06
Capital Stock Increase
The capital stock of Gillette is increased from $500,000 to $650,000 to accommodate investment from John J. Joyce.
1903-04-29
Introduction of Razor Set Pricing
The board decides to sell each dozen blades for $1 and to include a dozen blades with each set.
1903-07-03
Granting of French Patent
French patent FR327815 is granted to Gillette for their safety razor design.
1903-12-31
Annual Sales Report
The company reports annual sales of 51 razor sets and 14 packs of 12 blades.
1904-07-11
King Camp Gillette sells shares and returns to company
King Camp Gillette returns to the company after selling 4000 of his personal 9000 shares to former colleagues at Crown Cork for $80,000. He rejoins as vice-president and sells another 9000 shares.
1904-07-29
Board requests stock return from shareholders
The board sends a letter to stockholders asking them to return half of their stock to the treasury to be resold for at least 75 cents per share, but no shareholders respond.
1904-08-31
Total sets shipped reaches 9661
A total of 9661 sets are shipped by the company in August 1904.
1904-12-31
Annual sales reach 91,000 razors and 10,000 dozen blades
The company achieves annual sales of 91,000 razors and 10,000 dozen blades by the end of 1904.
1905-04-01
Production begins in new factory at 303 West First St, South Boston
Production starts in the new factory at 303 West First St, South Boston, with the machine shop remaining on Atlantic Ave.
1906-04
First Canadian factory established in Montreal
The first Canadian factory is established at 34 St Antoine Street, Montreal, in April 1906.
1906-10
Gillette Sales Co. advertises with new offices
Gillette Sales Co. advertises with new offices at 202 Times Building, New York, NY, in October 1906.
1907-01
Public directory listing of Gillette Safety Razor Company
The public directory lists the Gillette Safety Razor Company with details of its location, incorporation, and key personnel.
1908-04-01
Publication in Pittsburgh Press
On April 1, 1908, an article or piece related to Gillette was published in the Pittsburgh Press. This publication may have contributed to the company's publicity and reach.
1909
Opening of New Factory in Leicester, England
In 1909, a new factory was opened in Leicester, England, marking further expansion of Gillette's manufacturing operations. The establishment of the factory in England contributed to the company's global presence.
1910
Gillette's Partnership with Sportsmen
In 1910, Gillette produced a print ad featuring baseball greats like Honus Wagner to promote the original Gillette Safety Razor, showcasing the brand's early association with top-tier sports and athletes.
1910-09-26
Gillette's play 'Electricity' opens at Park Theatre
On September 26, 1910, William Gillette's last significant play as a writer, 'Electricity,' premiered at the Park Theatre in Boston before moving to New York City's Lyceum Theatre.
1911
Diversification into Crisco production
In 1911, Gillette began producing Crisco, a shortening made of vegetable oils, diversifying its product range.
1912
Gillette stumps for Theodore Roosevelt
In 1912, William Gillette campaigned for former President Theodore Roosevelt, supporting the Bull Moose Party.
1914-10-20
Gillette opens tour of 'Diplomacy' in Chicago
On October 20, 1914, William Gillette commenced an extended tour in Chicago with his modernization of Victorien Sardou's 'Diplomacy.'
1915-08
Decision to Cease Production in Leicester
In August 1915, a decision was made to cease production in Leicester due to challenges in obtaining labor and supplies. This strategic shift in operations marked a significant change in the company's manufacturing strategy.
1915-11
Gillette elected to American Academy of Arts and Sciences
In November 1915, William Gillette was honored by being elected to the American Academy of Arts and Sciences, becoming the second playwright to receive this recognition.
1916
Release of 'Sherlock Holmes' silent film
In 1916, Essanay Studios released the silent film 'Sherlock Holmes,' starring William Gillette at the age of 63.
1917-02-05
Gillette appears in 'A Successful Calamity'
On February 5, 1917, William Gillette performed in Clare Kummer's play 'A Successful Calamity' at the Booth Theatre in New York.
1918-12-23
Gillette appears in 'Dear Brutus' with Helen Hayes
On December 23, 1918, William Gillette starred in James Barrie's 'Dear Brutus,' sharing a significant scene with Helen Hayes during the early days of the play's run.
1919-01
Publication of Gillette Blade by Nickerson and King Camp Gillette
In January 1919, William E. Nickerson and King Camp Gillette published the Gillette Blade, a significant publication related to shaving and personal grooming.
1920
Introduction of New and Improved Razor by Gillette
In 1920, Gillette introduced a new and improved razor with more accurate blade angle, improved grip, and better opening and closing adjustments, marking a significant mechanical innovation for the company.
1921-11-21
Premiere of Gillette's thriller “The Dream Maker”
On November 21, 1921, Gillette's play “The Dream Maker” debuted at New York City's Empire Theatre, marking his final Broadway production.
1923-05-14
Presentation of Gillette's last play “Winnie and the Wolves”
On May 14, 1923, Gillette's final produced play, a short piece titled “Winnie and the Wolves,” was showcased at Philadelphia's Lyric Theatre.
1925-08-09
Gillette's motorcycle accident
At the age of 72, Gillette had a motorcycle accident on August 9, 1925, where he collided with an automobile, resulting in injuries to his head and knee.
1927
Publication of Gillette's novel “The Astounding Crime on Torrington Road”
In 1927, Harper & Brothers of New York released Gillette's novel, “The Astounding Crime on Torrington Road.”
1929
King Gillette's personal fortune ruined after the stock market crash
Following the 1929 stock market crash, King Gillette's personal fortune was devastated, despite the continued existence of the Gillette Company as a subsidiary of Proctor & Gamble.
1930-10-16
Merger between Gillette and AutoStrop
In October 1930, Gillette announced a merger with AutoStrop, where AutoStrop's owner, Henry Gaisman, gained controlling interest in Gillette after a settlement that involved the revelation of Gillette's overstated sales and profits.
1935
Gillette's Foreign Earnings
During the Great Depression, Gillette faced tough competition in the domestic market, but managed to stay afloat with more than half of its earnings coming from foreign operations in 1935.
1937
Gillette's Berlin Factory Production
In 1937, Gillette's Berlin factory played a significant role by producing 40 percent of Germany's 900 million blades, maintaining a dominant market share in Germany.
1938
Gillette's International Earnings
In 1938, amidst the worst years of the Depression for Gillette, nearly all of the company's $2.9 million earnings came from outside the United States, showcasing the importance of overseas operations.
1939
Investment in sports event advertising by Gillette
Starting in 1939, Gillette began significant advertising investments in sports events, which proved to be successful in boosting sales, especially after sponsoring the Gillette Cavalcade of Sports radio program that later moved to television.
1942
Gillette's Contribution to World War II
During World War II, Gillette dedicated its razor and blade production to the U.S. military, providing millions of razors and blades to servicemen. The company also supported military intelligence efforts by producing specialized razor blades for secret agents.
1943
Purchase of Gillette estate by State of Connecticut
In late 1943, the State of Connecticut, with assistance from the Connecticut Forest and Parks Association, acquires the Gillette estate for $30,000.
1944-10-07
Opening of Gillette Castle State Park
On October 7, 1944, Gillette's home and its surrounding property are made accessible to the public as Gillette Castle State Park.
1947
Introduction of Gillette Super Speed Razor
In 1947, Gillette introduced the Gillette Super Speed razor along with the innovative Speed-pak blade dispenser, revolutionizing the shaving experience by ensuring safety and convenience.
1948
Acquisition of The Toni Company
In 1948, Gillette acquired The Toni Company, a home permanent kit manufacturer, marking the company's expansion into feminine products like shampoos and hair sprays.
1950
Gillette's Market Share Growth
By 1950, Gillette's share of the U.S. blade market had reached 50 percent, reflecting the company's successful post-war recovery and expansion.
1955
First Adjustable Razor Produced
In 1955, the first adjustable razor was produced, allowing for an adjustment of the blade to increase the closeness of the shave. This innovation revolutionized the shaving experience.
1957
Introduction of Adjustable Razor
In 1957, Gillette introduced the first adjustable razor with three settings for light, medium, and heavy beards. This innovation aimed to improve the accuracy of the blade angle and the grip, as well as the opening and closing adjustments.
1960
Introduction of Gillette Super Blue blade
In 1960, Gillette introduced the Super Blue blade, the company's first coated blade, which was a significant improvement over previous razor blades. The new blade was coated with silicone, providing more comfortable and close shaves.
1962
Introduction of Wilkinson Sword coated stainless steel blade
In 1962, Wilkinson Sword introduced a coated razor blade made from stainless steel that stayed sharp longer than Gillette's blades. Gillette managed to patent the method of producing coated stainless steel blades before Wilkinson, leading to royalties paid by Wilkinson to Gillette.
1963-08
Launch of Gillette Stainless blade
In August 1963, Gillette launched the Gillette Stainless blade, about a year after Wilkinson's stainless steel blades. This launch followed the success of the Super Blue blade and marked a shift in Gillette's blade manufacturing.
1964
Development of Gillette's first twin-blade razor
In early 1964, Norman C. Welsh and his colleagues at Gillette's Reading laboratories in England experimented with tandem blades and discovered the 'hysteresis effect', leading to the development of the Atra twin-blade system.
1965
Launch of Techmatic Razor
In 1965, Gillette launched the Techmatic razor, which was a significant advancement in razor technology. This razor featured automatic adjustments and represented a further step in the company's mechanical innovations.
1966
Redesign of Super Speed Razor
In 1966, the Super Speed razor was redesigned with a black resin coated metal handle. This version remained in production until 1988, offering a new design and shaving experience.
1971
Introduction of Trac II twin-blade razor
In the fall of 1971, Gillette announced the first twin-blade razor, Trac II, which captured the premium shaving market and competed against Wilkinson Sword's Bonded Blade system.
1972
TRAC II®
In 1972, Gillette produced the Trac II®, which was the first twin-blade shaving system.
1974
Introduction of world's first disposable razor by Société Bic
In 1974, Société Bic introduced the world's first disposable razor, which was later followed by Gillette's development of their own disposable razor, Good News, in 1976.
1976
Launch of Gillette's Good News disposable razor
In 1976, Gillette introduced the Good News disposable razor, molded into a blue plastic handle, establishing market leadership in the disposable razor segment.
1977
ATRA®
In 1977, Gillette introduced the Atra/Contour system, the first twin-blade shaving cartridge with a pivoting head for a closer shave.
1979
Iranian Revolution
After Ayatollah Khomeini rose to power in the Iranian Revolution of 1979, American businesses like Gillette were targeted as enemies of the new government, leading to the abandonment of Gillette's Iranian manufacturing plant.
1980
Introduction of Atra (Contour) razor
In 1980, Gillette introduced the Atra razor, known as Contour in Europe. It was a twin-blade razor with a pivoting head that became a best-seller in the United States and eventually a market leader in Europe.
1984
Acquisition of Oral-B Laboratories
In 1984, Gillette agreed to acquire Oral-B Laboratories from Cooper Laboratories for $188.5 million in cash. This acquisition expanded Gillette's presence in the dental care market.
1985
ATRA PLUS®
In 1985, Gillette launched the Atra Plus®/Contour Plus, the first razor with a lubricating strip.
1986
Takeover attempt by Ronald Perelman
In 1986, Ronald Perelman offered to purchase 86.1 percent of Gillette for $3.8 billion, valuing the company at $4.1 billion. Gillette also bought back Revlon's stake in the company for $558 million.
1988
Acquisition attempt by Coniston Partners
In 1988, Coniston Partners acquired approximately 6 percent of Gillette and attempted to pressure the company to sell. This led to a proxy vote and legal battles between the two parties.
1989
Berkshire Hathaway's investment in Gillette
In 1989, Warren Buffett's Berkshire Hathaway purchased $600 million worth of Gillette convertible preferred shares. Buffett also joined Gillette's board, reducing the likelihood of a takeover.
1990
Launch of Sensor razor
During late 1989 and early 1990, Gillette launched the Sensor razor with a major marketing campaign in multiple countries. This product aimed to revolutionize the shaving experience.
1998
Introduction of Gillette Mach3 Razor
In 1998, Gillette introduced the Mach3 razor, featuring the first 3-blade technology. The innovative design allowed for a closer shave with less pressure and fewer strokes, reducing skin irritation. Even after 21 years, the Mach3 remains a staple in Gillette's product line.
2000
Firing of CEO Michael Hawley
In 2000, Gillette's board fired CEO Michael Hawley, who was then replaced by former Nabisco CEO James M. Kilts in early 2001.
2002
Gillette Razor Blades in Laser Research
Since 2002, Gillette razor blades have been used as a non-standard measurement in laser research to estimate a laser beam's penetrative ability.
2003
Introduction of Schick-Wilkinson Sword Quattro
In 2003, Schick-Wilkinson Sword introduced the Quattro, a four-blade shaving system, which led to an increase in the company's market share to 17 percent. Gillette claimed patent infringement, but their efforts were unsuccessful.
2005
Procter & Gamble Acquisition of Gillette
In 2005, Procter & Gamble announced plans to acquire Gillette for over $50 billion, making P&G the world's largest consumer products company. The deal was approved by the Federal Trade Commission.
2006
Debut of Gillette Fusion5™
In 2006, Gillette launched the Fusion5™ razors, available in Manual and Power versions, featuring five blades and surpassing the MACH3 in performance, offering the closest and most comfortable shave.
2009-11
Gillette Boycott in Ireland
In November 2009, Gillette faced a proposed boycott in Ireland due to its endorsement by French soccer player Thierry Henry, whose handball foul during a FIFA World Cup qualifying match led to France's victory over Ireland.
2010
Extension of Naming Rights for Gillette Stadium
In 2010, P&G negotiated a 15-year extension for Gillette's naming rights to Gillette Stadium in Foxborough, home of the New England Patriots, lasting through 2031.
2012
Gillette All-Purpose Styler Release
In 2012, Gillette released the Gillette All-Purpose Styler, a waterproof beard trimmer capable of cutting four different lengths.
2014
Introduction of Gillette Fusion5™ ProGlide® with FlexBall™ Technology
In 2014, Gillette unveiled the Fusion5™ ProGlide® with FlexBall™ Technology Razor, a pivoting razor designed to maximize contact with every contour of a man's face, marking a new advancement in shaving technology.
2015
Launch of Fusion5 ProGlide with FlexBall technology
In 2015, Fusion5 was enhanced with the ProGlide featuring FlexBall technology, allowing the razor head to pivot for better skin contact around contours.
2016
Autorité de la concurrence Fine
Gillette was fined by Autorité de la concurrence in France in 2016 for price fixing on personal hygiene products.
2017
Gillette TREO
Gillette TREO is the first razor designed for caregivers to shave someone else, a unique innovation in the shaving industry.
2018
Gillette SkinGuard
Gillette SkinGuard is the first razor specifically made for men with sensitive skin and razor bumps, providing a protective shave to minimize irritation.
2019-01
Gillette Marketing Campaign 'The Best Men Can Be'
In January 2019, Gillette launched the marketing campaign 'The Best Men Can Be', aiming to promote positive values among men and condemn acts of bullying, sexism, and toxic masculinity.
2019-06
P&G Write-Down of Gillette Business
In June 2019, Procter & Gamble wrote down Gillette business by $8 billion, attributing it to currency exchange, new competitors, and the rising popularity of beards.
2020-05
King C. Gillette Beard Care Line Release
In May 2020, Gillette released the King C. Gillette Beard Care Line, offering various beard care products named after the company's founder.
2021-02
Planet KIND Skincare Line Launch
In February 2021, Gillette launched the Planet KIND Skincare Line, a sustainable shaving and skincare brand featuring recycled plastic razors and refillable blades.
2024
Introduction of Gillette Subscription Service
In 2024, Gillette introduced the Gillette Subscription Service, offering customers a convenient way to receive razor blades on a regular basis.
End of the Timeline
Gillette

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Gillette

American brand of safety razors and personal care products
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