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2024-03-01 00:42:25

Starbucks

American multinational coffeehouse chain
Starbucks
Starbucks
American multinational coffeehouse chain
Starbucks, founded in 1971, is the world's largest coffeehouse chain with over 35,000 stores across 80 countries. It offers a wide range of beverages, snacks, and free Wi-Fi at most locations.
1971-03-30
Starbucks Opens in Seattle
Starbucks opened its first store in Seattle, Washington, selling high-quality coffee beans and equipment. It was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker, and was inspired by coffee roasting entrepreneur Alfred Peet. The name 'Starbucks' was derived from a mining town and the chief mate in the book Moby-Dick.
1973
Starbucks purchases green coffee beans from Peet's Coffee & Tea
In 1973, Starbucks purchased green coffee beans from Peet's Coffee & Tea, until Alfred Peet stopped supplying them and helped train their new Roastmaster, Jim Reynolds.
1975
Freeze devastates Brazilian coffee crop
In 1975, an extraordinary freeze devastated the Brazilian coffee crop, impacting Starbucks' coffee supply.
1977
Starbucks' original mermaid logo
In 1977, Starbucks' original mermaid logo was displayed at the second location of the original Starbucks at Seattle’s Pike Place market.
1979
Founders Zev Siegl, Jerry Baldwin, and Gordon Bowker
In 1979, Starbucks founders Zev Siegl, Jerry Baldwin, and Gordon Bowker were in Seattle, marking a significant moment in the company's history.
1980
Expansion of Starbucks in Seattle
By the early 1980s, Starbucks had opened four stores in Seattle, distinguishing themselves with top-quality fresh-roasted coffees. This expansion marked the early success of Starbucks in the coffee industry.
1981
Howard Schultz visits Starbucks
In 1981, future CEO Howard Schultz first visited Starbucks, which eventually led to his significant role in the company.
1982
Howard Schultz joins Starbucks
In 1982, Howard Schultz joined Starbucks as the director of retail operations and marketing, marking a pivotal moment in the company's history.
1983
Schultz inspired by espresso bars in Milan
In 1983, Howard Schultz was famously inspired by espresso bars in Milan and aimed to introduce the concept to the US.
1983-01-01
Schultz becoming Director of Operations and Marketing at Starbucks
He expressed his interest in Starbucks to the owners, Gerald Baldwin and Gordon Bowker, and convinced them of the potential for expansion. Subsequently, he was appointed as the director of operations and marketing.
1984
Original Owners Purchase Peet's Coffee
The original owners of Starbucks, led by Jerry Baldwin, purchased Peet's Coffee in 1984. This acquisition marked a significant development in the company's history.
1987-03
Howard Schultz purchases Starbucks
In March 1987, Howard Schultz used his coffee chain, Il Giornale, to purchase Starbucks with investor backing. He combined all his operations under the Starbucks brand and committed to the café concept for the business, leading to a period of rapid expansion.
1988
Starbucks introduces mail-order catalog
In 1988, Starbucks introduced a mail-order catalog, expanding its reach and customer base.
1988
Starbucks Growth in Chicago
In 1988, Starbucks expanded its presence by opening 12 stores in Chicago.
1989
Starbucks opens first store in Chicago
In October 1989, Starbucks opened its first store in Chicago, marking the beginning of its expansion into new markets.
1990
Starbucks Coffee Quality Criticism
In 1990, George Howell, a coffee veteran, expressed disapproval of the dark roasted beans sold by Starbucks. This criticism was based on the opinion that the dark roast used by Starbucks did not enhance the flavor of coffee, but rather destroyed potential nuances of flavor.
1991
Introduction of Tall, Grande, and Venti Sizes
In 1991, Starbucks set itself apart in the growing coffeehouse industry in the US by introducing the tall, grande, and venti sizes, which became a defining feature of the brand.
1992-06
Starbucks' Initial Public Offering
In June 1992, at the time of its initial public offering, Starbucks had 140 outlets, with revenue of US$73.5 million, marking a significant milestone in the company's financial history.
1992-06-26
Starbucks IPO
On June 26, 1992, Starbucks had its initial public offering (IPO) and trading of its common stock under the stock ticker SBUX, raising $271 million for the company.
1994
Starbucks Acquires The Coffee Connection
In 1994, Starbucks acquired The Coffee Connection, gaining the rights to use, make, market, and sell the 'Frappuccino' beverage, which became a popular addition to the Starbucks menu.
1995
Introduction of Frappuccino
Starbucks introduced the frappuccino in 1995 as a blend of coffee, milk, and ice, which became a popular beverage choice.
1996-07
First Starbucks Outside of North America in Tokyo, Japan
In July 1996, the first Starbucks location opened outside of North America: a store in Tokyo, Japan.
1997
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
The book 'Pour Your Heart Into It' by Howard Schultz and Dori Jones, published in 1997, narrates the journey of Starbucks and how it grew into a successful company through dedication and passion.
1997-12-04
Starbucks Opens in the Philippines
On December 4, 1997, the Philippines became the third market to open outside of North America.
1998
Expansion to Europe
Starbucks expanded to Europe in 1998, further solidifying its global presence and becoming a part of the fabric of tens of thousands of neighborhoods around the world.
1999
Starbucks 'Grounds for your Garden' Program
In 1999, Starbucks initiated the 'Grounds for your Garden' program, providing leftover coffee grounds to customers for composting, aiming to make the company more environmentally friendly.
2000-07
First Starbucks Location in Australia
In July 2000, the first Starbucks location in Australia opened in Sydney, marking the company's entry into the Australian market.
2001
Starbucks introduces ethical coffee-sourcing guidelines
In 2001, Starbucks introduced ethical coffee-sourcing guidelines, demonstrating its commitment to responsible and sustainable practices.
2002-08
Starbucks Free Wi-Fi in the UK
In August 2002, Starbucks provided free Wi-Fi in the United Kingdom, eliminating the previous requirement of a Starbucks rewards card for access.
2002-09
Starbucks First Store in Latin America
In September 2002, Starbucks opened its first store in Latin America, in Mexico City. By 2016, there were more than 500 locations in Mexico.
2003-04
Starbucks Acquires Seattle's Best Coffee and Torrefazione Italia
In April 2003, Starbucks acquired Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for US$72 million. The deal brought 150 stores to Starbucks and significantly expanded its wholesale business.
2003-08
Starbucks First Store in South America
In August 2003, Starbucks opened its first store in South America in Lima, Peru.
2005
Expansion of Starbucks to 10,000 stores worldwide
In 2005, Starbucks reached a milestone of 10,000 stores around the world, including in Japan, Saudi Arabia, and Australia.
2006-02-16
Howard Schultz drinks coffee in the first Starbucks store in Chongqing, China
Howard Schultz, the president of Starbucks, was reported to have enjoyed a cup of coffee in the first Starbucks store in Chongqing, China in 2006. This event marked Starbucks' entry into the Chongqing market.
2007-03
Consumer Reports Ranking of Starbucks Coffee
In March 2007, Consumer Reports ranked Starbucks coffee behind McDonald's Premium Roast in the midst of a coffee war. The magazine described Starbucks coffee as strong, but burnt and bitter.
2007-09
iTunes Store Browsing at Starbucks via Wi-Fi
In September 2007, Apple announced that customers would be able to browse the iTunes Store at Starbucks via Wi-Fi in the US, targeted at iPhone, iPod Touch, iPad, and MacBook users. The iTunes Store automatically detects recent songs playing in a Starbucks and offers users the opportunity to download the tracks.
2007-10
Starbucks Digital Music Downloads and LCD Screens
During the fall of 2007, Starbucks began selling digital downloads of certain albums through iTunes. Some stores also featured LCD screens with the artist name, song, and album information of the current song playing.
2008-01
Howard Schultz returns as Starbucks CEO
In January 2008, Howard Schultz returned to the helm as Starbucks’ CEO to address the company’s declining customer satisfaction, brand focus, and employee morale. He implemented a strategy that led to the closure of 900 stores and successful changes to menu offerings, ultimately contributing to the company's financial rebound by 2012.
2008-03
Starbucks Acquires Coffee Equipment Company
In March 2008, Starbucks acquired Coffee Equipment Company, the manufacturer of the Clover Brewing System. This acquisition led to the testing of the 'fresh-pressed' coffee system at several Starbucks locations, marking an innovation in the coffee industry.
2008-05
Starbucks Loyalty Program Launch
In May 2008, Starbucks introduced a loyalty program for registered users of the Starbucks Card, providing perks such as free Wi-Fi, no charge for soy milk and flavored syrups, and free refills on certain beverages. Customers could earn stars with each purchase and redeem them for various perks.
2008-07
Starbucks Closures and Job Cuts During Great Recession
In July 2008, Starbucks announced the closure of 600 underperforming company-owned stores and the reduction of almost 1,000 non-retail jobs amid the Great Recession. This decision aimed to re-energize the brand and improve profitability during the economic downturn.
2008-10
Starbucks excessive water consumption report
In October 2008, The Guardian newspaper reported that Starbucks was wasting 6.2 million U.S. gallons (23.4 million liters) of water a day by leaving a tap constantly running for rinsing utensils in a 'dipper well' in each of its stores, but this is often required by governmental food safety codes.
2009-03
Starbucks Settlement in Back Tips Lawsuit
In March 2009, Starbucks and the board approved a $100 million settlement in a barista-led class action lawsuit in California regarding back tips. This decision was part of the efforts to address employee work conditions and internal tipping policies.
2009-06-01
MSNBC Morning Joe 'Brewed by Starbucks'
Starting on June 1, 2009, the MSNBC morning news program Morning Joe has been presented as 'brewed by Starbucks' and the show's logo changed to include the company logo.
2010-07-01
Starbucks Free Wi-Fi in the US and Canada
On July 1, 2010, Starbucks offered free Wi-Fi in all of its stores in the U.S. and Canada, enhancing the customer experience.
2011-01
Starbucks Complete Mobile Platform Release
In January 2011, Starbucks released its complete mobile platform, providing consumers with a convenient stored value system to purchase products at Starbucks.
2011-02
Starbucks Starts Selling Coffee in Norway
In February 2011, Starbucks began selling its coffee in Norway by supplying Norwegian food shops with their roasts.
2011-10
Opening of 500th Store in China
In October 2011, Starbucks opened its 500th store in China at the Beijing Capital International Airport's Terminal 3, international departures hall.
2011-12
Mobile Transactions Milestone
By December 2011, Starbucks had exceeded 26 million mobile transactions, showcasing the increasing adoption of its mobile platform.
2012-10-19
Opening of First Store in India
Starbucks opened its first store in India in Mumbai on October 19, 2012, through the Tata Starbucks joint venture.
2013-01-01
Continued Growth of Starbucks
In 2013, Starbucks continued its growth trajectory, further expanding its operations.
2013-02-01
Opening of First Store in Ho Chi Minh City, Vietnam
On February 1, 2013, Starbucks opened its first store in Ho Chi Minh City, Vietnam, expanding its presence in Southeast Asia.
2013-06-25
Starbucks Started Posting Calorie Counts on Menus
On June 25, 2013, Starbucks began to post calorie counts on menus for drinks and pastries in all of its U.S. stores.
2014-01
Change in Starbucks Management Direction
In January 2014, Starbucks management transitioned from a singular brand worldwide to focusing on locally relevant design for each store.
2014-04
Starbucks Announces Store in Azerbaijan
In April 2014, Starbucks announced a store in Azerbaijan, in the Port Baku Mall.
2014-05
Starbucks Expansion in Bolivia and Panama
In May 2014, Starbucks announced its first café in Bolivia would open in 2014 in Santa Cruz de la Sierra and the first in Panama in 2015.
2014-06
Starbucks and Arizona State University Partnership
In June 2014, Starbucks announced a partnership with Arizona State University that allowed Starbucks employees to complete four years of college at ASU's online program for a reduced cost.
2014-09
Acquisition of Stake in Starbucks Coffee Japan
In September 2014, Starbucks announced the acquisition of the remaining 60.5% stake in Starbucks Coffee Japan that it did not already own.
2014-11
Starbucks Announces First Channel Island Store
In November 2014, Starbucks announced its first Channel Island store, in the primary business area of St Peter Port in Guernsey.
2014-12
Launch of Mobile Order & Pay in Portland, Oregon
In December 2014, Starbucks launched a mobile ordering system named Mobile Order & Pay in Portland, Oregon, expanding it nationwide in 2015.
2015-04-21
Kesko Announces Partnership with Starbucks in Finland
On April 21, 2015, Kesko, the second largest retailer in Finland, announced its partnership with Starbucks, with stores opened next to K-Citymarket hypermarkets.
2015-06-19
Starbucks Opening at Disney's Animal Kingdom
On June 19, 2015, a Starbucks location opened at Disney's Animal Kingdom on Discovery Island. Notably, this location featured special green eco-friendly straws for cold drinks due to the park's restriction on plastic straws. It was the sixth Starbucks to open in Walt Disney World.
2015-12-18
Opening of Starbucks in Almaty, Kazakhstan
On December 18, 2015, Starbucks opened its first store in Almaty, Kazakhstan, marking its entry into the Central Asian market.
2016-01
Starbucks Operation in Trinidad and Tobago
In January 2016, Starbucks announced that it would launch operation in Trinidad and Tobago. On August 29, 2016, Starbucks opened its first store at South Park Mall in San Fernando.
2016-02
Howard Schultz Announces Starbucks Stores in Italy
In February 2016, Howard Schultz announced the opening of stores in Italy.
2016-03
Starbucks Unveils FoodShare Program
In March 2016, Starbucks unveiled a five-year plan to donate 100 percent of unsold food from its 7,600 company-operated stores in the U.S. to local food banks and pantries through the FoodShare program. This initiative aimed to provide millions of meals to those in need and reduce food waste.
2016-04
Opening of First Starbucks Stores in South Africa
In April 2016, Starbucks opened its first stores in South Africa, specifically in Rosebank, Gauteng, Johannesburg, and the Mall of Africa, after TASTE Holdings acquired outlet licensing for South African stores.
2016-05
Starbucks Opening in Slovakia
In May 2016, the first Starbucks store in Slovakia opened in Aupark in Bratislava.
2016-08
FluxPort Qi Inductive Charging Introduction
In August 2016, startup company FluxPort introduced Qi inductive charging pads at select Starbucks locations in Germany, enhancing the charging convenience for customers.
2016-09
Starbucks Upstanders Original Content Series
In September 2016, Starbucks announced the debut of its first-ever original content series called 'Upstanders', which featured podcasts, written word, and video with an aim to be inspirational.
2016-12
Schultz Steps Down as CEO of Starbucks
In December 2016, Howard Schultz resigned as CEO of Starbucks and took on the role of executive chairman. During his tenure, nearly $100 billion was added to the company's market capitalization.
2017-11-21
Starbucks Commenced Operations in Jamaica
In November 2017, Starbucks commenced operations in Jamaica, where the first store opened in the resort city of Montego Bay on the shores of the Doctor's Cave Beach Club, offering views of the Caribbean Sea.
2018-03-21
Starbucks Consideration of Blockchain Technology
On March 21, 2018, Starbucks announced that it was considering the use of blockchain technology to connect coffee drinkers with coffee farmers in Costa Rica, Colombia, and Rwanda.
2018-04-12
Arrests in Philadelphia Starbucks
Two men were arrested in a Philadelphia Starbucks location on April 12, 2018, leading to protests due to their apparently racially-motivated nature.
2018-05-29
Starbucks Locations Closure for Racial Bias Seminar
CEO Kevin Johnson announced that the company would close some 8000 locations on May 29, 2018, for a seminar about racial bias in order to prevent future events similar to those that occurred in Philadelphia.
2018-06-04
Schultz Announces Retirement from Starbucks
On June 4, 2018, Howard Schultz declared his retirement from active management of Starbucks after 37 years. He considered various options, including a potential U.S. presidential campaign.
2018-06-19
Starbucks Announcement of Store Closings
On June 19, 2018, Starbucks announced the closing of 150 locations in 2019; three times the number the corporation typically closes in a single year.
2018-07-09
Starbucks plastic straw ban announcement
On July 9, 2018, Starbucks President and CEO Kevin Johnson announced that Starbucks will ban the single-use plastic straws by January 1, 2020, on all cold drinks from all locations worldwide due to climate change concerns, pollution, and sea turtle endangerment as the single-use plastic straws failed to be designed for recycling when they were invented.
2018-09-06
First Italian Starbucks Store Inaugurated in Milan
The first Italian Starbucks store was inaugurated in Milan on September 6, 2018, at which point Starbucks already had locations in 78 countries.
2019-04
Starbucks Opening in Malta
On June 1, 2019, Starbucks opened its first coffee store in Malta at Valletta, the 80th country to have a Starbucks outlet.
2019-07
Starbucks Decision to Stop Selling Newspapers
In July 2019, Starbucks announced that it would no longer be selling newspapers in its cafés.
2019-08
Starbucks Franchised Location in the Cayman Islands
In August 2019, a franchised location opened in the Cayman Islands.
2019-09
Starbucks FoodShare Program Expansion
In September 2019, 60% of Starbucks stores were participating in the FoodShare program, contributing to 20 million meals served to those in need. This highlights the significant impact of Starbucks' ongoing efforts to address food insecurity.
2019-10
Starbucks Franchised Location in the Turks and Caicos Islands
In October 2019, a franchised location opened in the Turks and Caicos Islands.
2019-11
World's Largest Starbucks Location Opens
In November 2019, the world's largest Starbucks location opened on Chicago's Magnificent Mile.
2020-03-06
Starbucks Mental Health Support Announcement
In March 2020, Starbucks announced that from April 6, all U.S. employees and their eligible family members could access up to 20 free mental health therapy or coaching sessions per year through Lyra Health Inc.
2020-03-20
Starbucks Cafe-Only Stores Closure
Due to the COVID-19 pandemic, Starbucks closed all the café-only stores in the United States for two weeks, with only drive-thru and delivery-only services functioning. Workers were to be paid for the next 30 days whether they went to work or stayed home.
2021-11-09
Filing of Additional Union Election Petitions
On November 9, 2021, Workers United filed three more petitions for elections to represent workers at additional Starbucks stores in the Buffalo area.
2021-11-18
Starbucks Mesa, Arizona Union Election Petition
Workers at a Starbucks store in Mesa, Arizona petitioned the NLRB for a union election on November 18, 2021, to be represented by Workers United, partly due to a well-liked manager being terminated after whistle-blowing on Starbucks' anti-union plan.
2021-12-09
First Unionized Starbucks Workers in the United States
On December 9, 2021, the workers at the Elmwood Avenue store became the first unionized Starbucks workers at a Starbucks owned location in the United States with a 19–8 vote.
2021-12-13
Boston Area Starbucks Union Petition
Workers at two Boston area locations petitioned the NLRB for union elections to be unionized with Workers United, inspired by the win in Buffalo.
2022-03-04
Starbucks response to Russian invasion of Ukraine
After the 2022 Russian invasion of Ukraine, Starbucks CEO Kevin Johnson stated that the company has no business operations in Ukraine, but does have 130 licensed Starbucks locations in Russia. He condemned the invasion and announced that the company will donate any royalties received from its business operations in Russia to humanitarian relief efforts for Ukraine.
2022-05-21
Starbucks Closure in Russia
On May 21, 2022, Starbucks announced the closure of all outlets in Russia due to the Russian invasion of Ukraine, leading to a local restaurant manager's acquisition of Starbucks' Russian operating company and its stores.
2022-10-01
CEO Change at Starbucks
Howard Schultz stepped down as CEO, with Laxman Narasimhan becoming Starbucks's next CEO.
2022-11-01
Current Starbucks Stores in Australia
As of November 2022, there are 59 Starbucks stores in Australia, with 23 in New South Wales, 19 in Queensland, and 18 in Victoria, spread across various cities.
2022-11-17
Starbucks Red Cup Day Strike
On November 17, 2022, over 100 Starbucks locations had employees go on strike during the annual Red Cup Day, seeking higher staffing levels, better wages, and consistent schedules.
2022-12-18
Starbucks workers strike in the U.S.
On December 18, 2022, workers at over 100 Starbucks stores across the U.S. undertook a three-day strike in response to alleged union busting and to demand better working conditions.
2023-03-23
Narasimhan's Involvement at Starbucks
Narasimhan told employees that he would work a half-day behind a store counter each month, and he trained as a barista to immerse himself in the brand and stay close to customers.
2023-04-25
Starbucks Commenced Operations in Guyana
On April 25, 2023, Starbucks commenced operations in Guyana.
2023-06-23
Starbucks Workers Strike Over LGBT Pride Decorations
On June 23, 2023, Starbucks workers at unionized stores went on strike over the company's stance on in-store LGBT pride decorations.
2024-02
New Starbucks Store Design Unveiling
In February 2024, Starbucks unveiled a new store design aimed at improving accessibility, with plans to implement this design in all future company-owned stores, starting with the Washington, D.C. Union Market store.
2025
Phasing out disposable cups in Korea
Starbucks is phasing out disposable cups in Korea entirely by 2025.
2030
Starbucks commitment to waste reduction
Starbucks has publicly committed to reducing waste by 50% by 2030.
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