Xiaomi, founded in 2010, is the second-largest smartphone manufacturer globally. It offers a wide range of consumer electronics and appliances, with a focus on affordability and innovative marketing strategies.
The chart presents Google Ngram Viewer data for Xiaomi from 2000 to 2019, indicating the frequency of the term 'Xiaomi' in books and other literature over the specified period.
The comparative chart displays Google Trends data for Xiaomi and Huawei from January 2004 to April 2021, showcasing the interest in these companies over time and across different countries.
Xiaomi is co-founded by eight partners on April 6, 2010.
On August 15, 2010, Xiaomi officially launched its first Android-based firmware MIUI, which resembled Samsung's TouchWiz and Apple's iOS.
On 16 August 2010, Xiaomi launched its first Android-based firmware MIUI, which is now known as HyperOS. This marked a significant milestone in the company's software development.
Xiaomi released its first phone with MIUI OS, featuring a 1.5GHz dual-core SoC and other innovative features, priced at $310.
Engadget published a review of the Xiaomi Phone 2, providing insights into its features and performance.
In August 22, 2013, Xiaomi received Series D funding from DST Global.
AnandTech reported on Xiaomi's announcement of the MI3, featuring the Tegra 4 and MSM8974AB. This event marked a significant technological advancement for Xiaomi's product line.
Xiaomi opened its largest service center in Beijing, which resembles a store, indicating the company's commitment to providing extensive customer service.
Hong Feng discusses the growth of MIUI design.
Xiaomi announced the establishment of its international headquarters in Singapore, signifying the company's expansion and focus on global operations.
The Xiaomi MiWiFi series network routers were initially launched on April 23, 2014. The latest in the series is a corporate-class router with built-in storage of up to 6 TB, featuring a PCB dual-antenna array supporting 802.11ac Wi-Fi standard, a Broadcom 4709C dual-core 1.4 GHz processor, and 512 MB of flash memory. It can be used as a wireless hard drive for movies and photos, in tandem with Xiaomi's apps that feature remote downloads, automatic backups, remote access to files, and other features.
On October 29, 2014, Xiaomi secured $1B in debt financing from Goldman Sachs, Credit Suisse, Deutsche Bank, Morgan Stanley, and JP Morgan Chase.
Xiaomi announced its plan to invest $1 billion in building TV content in China.
On 9 December 2014, the Delhi High Court granted an ex parte injunction that banned the import and sale of Xiaomi products in India due to patent infringement. The injunction was applicable until 5 February 2015. Xiaomi then held various sales on Flipkart, including one on 30 December 2014.
Xiaomi, known as the 'Apple of China', raised over $1 billion, leading to a valuation of more than $45 billion as reported on December 20, 2014.
On December 22, 2014, Xiaomi raised $1.1B in Series E funding.
On April 23, 2015, Xiaomi CEO Lei Jun and VP Hugo Barra announced the launch of a new smartphone named Mi 1s in India, along with the Xiaomi Mi Band.
In April 27, 2015, Xiaomi received funding from Ratan Tata, DST Global, HOPU Fund, GIC, All-Stars Investment, and YunFeng Capital.
On June 30, 2015, Xiaomi announced its expansion into Brazil by launching the locally manufactured Redmi 2, marking the first time the company assembled a smartphone outside of China. However, the company left Brazil in the second half of 2016.
Xiaomi marks a significant milestone by launching its first smartphone outside Asia, indicating the company's global expansion and ambition to compete in international markets.
Xiaomi expands into Brazil with the launch of locally manufactured Redmi 2, marking the first time the company sells a smartphone outside Asia or assembles one outside China.
Xiaomi introduced the Redmi Note 3 Pro in India, the first smartphone to be powered by a Qualcomm Snapdragon 650 processor, expanding their market presence.
On March 9, 2016, Xiaomi launched its Redmi Note 3 in India, which was well received and made record sales in the budget segment.
Xiaomi released the Mi5 smartphone featuring the Qualcomm Snapdragon 820 processor on May 10, 2016.
Xiaomi broadens its reach in India by expanding its online retail channels and making its first offline sales deals. This move signifies the company's commitment to the Indian market.
Xiaomi's impact on the tech world is so significant that it terrifies its competitors. The company's strategies and products have caused a major disruption in the industry.
Xiaomi launched the Mi Mix, powered by the Qualcomm Snapdragon 821 processor, introducing innovative design and advanced technology to the smartphone market.
Xiaomi released the Mi MIX, which has a 91.3% screen to body ratio achieved by innovative design changes such as replacing top-mounted sensors and relocating the front-facing camera to the bottom.
Xiaomi announced plans to set up a second manufacturing unit in India in partnership with Foxconn, demonstrating their commitment to local production and market expansion.
Xiaomi introduced the Mi6, powered by the Qualcomm Snapdragon 835 processor, showcasing their technological prowess and commitment to innovation.
On July 28, 2017, Xiaomi secured $1B in debt financing from Morgan Stanley, Deutsche bank, and NGP Capital.
Xiaomi released the Xiaomi Mi A1, the first Android One smartphone, in collaboration with Google, showcasing their commitment to providing a pure Android experience to users.
On November 6, 2017, Xiaomi started operating in Spain, making available the Mi A1 and Mi Mix 2 smartphones.
Xiaomi commenced sales in Spain and western Europe, further expanding their global presence and reaching new markets with their innovative products.
On 2 May 2018, Xiaomi announced the launch of Mi Music and Mi Video in India, aiming to provide 'value-added internet services' to the Indian market.
On 3 May 2018, Xiaomi announced a partnership with 3 to sell smartphones in the United Kingdom, Ireland, Austria, Denmark, and Sweden, expanding its presence in the European market.
Xiaomi Corporation was listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. This marked a significant milestone for the company.
The Mi Band 3 was released on 18 July 2018, featuring a larger battery, screen, and improved water resistance.
On 7 August 2018, Xiaomi announced that its top supplier, Holitech Technology Co. Ltd., would invest up to $200 million to set up a major new plant in India, indicating a significant commitment to the Indian market.
Xiaomi launched the Mi 9, the company's first triple camera smartphone powered by Snapdragon 855 SoC with 8GB RAM.
On November 5, 2019, Xiaomi announced its entry into the Japanese market by establishing a subsidiary, Xiaomi Japan. This move was part of its effort to penetrate the Japanese smartphone market.
On 17 January 2020, POCO India became a separate sub-brand of Xiaomi, focusing on entry-level and mid-range devices, marking a strategic shift in Xiaomi's branding.
Xiaomi announced the Mi 10, the company's first phone with a Super-AMOLED display with a high refresh rate, powered by the Qualcomm Snapdragon 865 processor.
Xiaomi announced the Mi 10 Ultra, the company's first phone to support 120-watt wired charging.
On December 2, 2020, Xiaomi raised $3.1B in post-IPO equity.
Xiaomi announced the discontinuation of Mi Talk, an internet-based cross-platform instant messenger mobile app, in a message sent to all users. The messaging functionality of the app was disabled on February 1, 2021, and the whole service was discontinued on February 19, 2021.
On 30 March 2021, Xiaomi announced a significant investment of US$10 billion in electric vehicles over the following ten years, signaling its foray into the electric vehicle industry.
On 31st March 2021, Xiaomi introduced a new logo designed by renowned Japanese designer Kenya Hara, featuring a 'squircle' with rounded corners and the letters 'MI', signifying a shift in the company's visual identity.
The mentions of Xiaomi in books were accessed on April 22, 2021.
In Q1 2021, Xiaomi achieved a remarkable YoY growth of 54.7% in revenue/turnover, reaching RMB 76.9 billion, and a YoY growth of 163.8% in adjusted net profit, amounting to RMB 6.1 billion.
On 8 February 2022, Lei announced Xiaomi's plans to enter the high-end smartphone market and surpass Apple as the top seller of premium smartphones in China within three years, outlining a strategic investment in R&D and a commitment to benchmarking products and user experience against Apple's.
Xiaomi's mobile device manufacturing plant was inaugurated on 4 March 2022 in Pakistan, in conjunction with Select Technologies (Pvt) Limited. However, the future of the plant became uncertain due to the global supply chain crisis.
On 1 August 2022, Xiaomi India elevated COO Murali Krishnan B as president, entrusting him with the company's daily operations, services, public affairs, and strategic projects, emphasizing the company's commitment to initiatives like Made in India and Digital India.
On 3 August 2022, the 2022 Fortune Global 500 list was released, with Xiaomi Group ranking 266th, signifying the company's significant rise of 72 positions compared to the previous year.
Xiaomi launched the 12T and 12T Pro, with the 12T Pro being the first Xiaomi phone with a 200 MP camera.
On 28 February 2023, Redmi released a groundbreaking 300W fast charging technology, capable of charging a 4100mAh battery by 10% in just 3 seconds, 50% in 2 minutes and 13 seconds, and fully charging it within 5 minutes, revolutionizing the charging capabilities of smartphones.
On 13 April 2023, Xiaomi Corporation and 13 officials were listed by Ukraine's National Agency on Corruption Prevention as 'international sponsors of war' due to the company's continued operations in Russia after the invasion of Ukraine.
Lei Jun, the founder of Xiaomi, expressed his shock and determination after Apple's decision to pull out of the electric vehicle market, following Xiaomi's entry into the same market.