Snapchat was originally launched as 'Picaboo' on the iOS operating system on July 8, 2011. The app was later rebranded as Snapchat.

In their first blog post on May 9, 2012, CEO Evan Spiegel described Snapchat's mission as focusing on communicating the full range of human emotion, rather than just capturing perfect moments.

Snapchat was released as an Android app on October 29, 2012, expanding its user base to Android users.

On December 31, 2013, Snapchat was hacked after a security vulnerability was disclosed earlier in the year. Approximately 4.6 million usernames and phone numbers were exposed. The incident led to Snapchat implementing additional security measures and issuing an apology.

On May 1, 2014, Snapchat introduced the ability to communicate via video chat, enhancing the app's interactive features for users.

Snapchat announced its upcoming advertising efforts on October 17, 2014, acknowledging the need for a revenue stream and aiming to deliver fun and informative ads.

In January 2015, Snapchat launched the Discover feature, providing advertisers with new ways to reach its large user base. The feature included short-form ad content from popular publishers like Vox, BuzzFeed, CNN, and Food Network.

In April 2015, Snapchat introduced the 'emoji replaces best friends' feature, which involved placing emojis next to friends' names based on a hidden code.

By May 2015, Snapchat users were sending 2 billion videos per day, showcasing the app's growing popularity and engagement.

In June, Snapchat launched sponsored Geofilters allowing advertisers to pay for brand exposure in specific locations.

In July 2015, Snapchat removed the need to hold down on the screen to view a snap, changing the user experience by eliminating the previous behavior.

Snapchat introduced Tap to View feature where users no longer had to hold their fingers on the screen to view snaps, they only needed to tap once to start watching.

By December 2015, just three years after the launch of video recording on Snapchat, the Financial Times reported that users were watching an impressive 6 billion videos per day on the app.

Gary Vaynerchuk wrote a guide about the history of Snapchat, focusing on the generation that uses the platform.

On March 29, 2016, Snapchat rolled out Chat 2.0, a significant update to its messaging functionality. This update included features like stickers, audio and video conferencing, audio or video notes, and easier sharing of recent camera photos, enhancing user experience and interaction.

By May 31, 2016, Snapchat had almost 10 million daily active users in the United Kingdom, indicating its global reach and impact.

The article 'A Brief History of Snapchat' was published on February 10, 2017, providing insights into the unique communication approach of Snapchat.

On February 20, 2017, Snap Inc. made Spectacles, smartglasses that can record 10-second videos, available for online purchase.

On March 2nd, 2017, Snap Inc. went public with its initial public offering (IPO), marking a significant milestone for the company.

On October 26, 2018, Snap launched the Snap Camera desktop application, enabling the use of Snapchat lenses in videotelephony and live streaming services.

On November 13, 2018, Snapchat announced the launch of the Snap Store, offering Bitmoji merchandise personalized by avatars from users and their friends.

On April 4, 2019, Snapchat hosted its first Snap Partner Summit, introducing Snap Originals and new features to creators.

The article 'A Brief History of Snapchat' was updated on October 29, 2019, possibly reflecting new developments or information related to Snapchat.

On November 20, 2020, Snap launched 'Spotlight', a TikTok-like feature, and a revenue sharing program for creators on the platform.

An average of 9000 photos are shared on Snapchat every second, totaling 1 billion snaps viewed daily, making Snapchat the largest social media platform globally.

On June 29, 2022, Snap launched Snapchat+, a subscription service starting at $3.99/month, offering additional features to users.

On January 31, 2023, Snapchat+ reached over 2 million subscribers, indicating the success of the subscription service.

On February 10, 2023, Snapchat shut down the ability to run sponsored filters, changing its advertising strategy.

By February 16, 2023, Snapchat reached 750 million monthly active users, showcasing its widespread popularity.

On February 27, 2023, Snap launched 'My AI', an AI chatbot powered by OpenAI's ChatGPT integrated within Snapchat.

By March 31, 2023, Snapchat discontinued the ability to run On-Demand Geofilters, altering its filter offerings.

On January 2, 2024, BuyCustomGeofilters.com Team shared exclusive Snapchat tips and tricks with their private subscribers.

On January 3, 2024, BuyCustomGeofilters.com Team updated an article about the cost of Snapchat geofilters in 2024.