Instagram, a popular social media platform for sharing photos and videos, was launched on October 6, 2010, and has become a key platform for sports content.

In 2009, Kevin Systrom developed the Burbn project, initially a location-based iPhone app allowing users to check in at specific locations, make plans for future check-ins, earn points for socializing, and share photos of gatherings.

Instagram began development in San Francisco as Burbn, a mobile check-in app, before pivoting to focus on photo-sharing and rebranding as Instagram, a key moment in its evolution.

Mike Krieger, co-creator of Instagram, joined the company after being convinced by Kevin Systrom to quit his job at Meebo. Together, they simplified the app for smartphones into a social network for sharing photos, leading to the birth of Instagram.

The first Instagram post was a photo of South Beach Harbor at Pier 38, posted by Mike Krieger at 5:26 p.m. on July 16, 2010, marking the beginning of visual storytelling on the platform.

Instagram, a photo and video sharing social networking service, was launched on October 6, 2010. It gained rapid popularity for its unique visual content sharing features.

Instagram, a popular social networking service focused on sharing photos and videos, was officially launched on October 6, 2010.

Within a week of its launch, Instagram surpassed 100,000 users, showcasing its rapid growth and popularity among users.

In December 2010, Instagram reached 1 million users.

On January 26, 2011, Instagram introduced hashtags, starting with #insta. This feature revolutionized the way users shared their photos by allowing easy categorization and searchability through hashtags.

Instagram reaches a milestone of 5 million users on this date.

On this day, the 150 millionth photo is uploaded on Instagram.

Instagram releases a major update, Instagram 2.0, which includes Live Filters, a new Camera UI, and a faster engine. The update also introduces a new icon and updated interface design.

Instagram celebrates reaching 10 million users, showcasing its growing popularity and user base within a short period after its launch.

Instagram launches the Weekend Hashtag Project, a new initiative that encourages users to participate in themed photo challenges over the weekends, fostering community engagement and creativity.

By December 8, 2011, Instagram had reached a milestone of 10 million users, showcasing its growing popularity.

In February 2012, Instagram introduced version 2.1 with a refreshed appearance. The update included the new 'Lux' feature and an additional filter called 'Sierra'.

On April 3, 2012, Instagram was launched on the Android platform.

Facebook, Inc. (now Meta Platforms) purchased Instagram for $1 billion in cash and stock, with plans to keep the company independently managed.

By July 2012, the Instagram Community celebrated a significant achievement by surpassing 80 million registered users who had collectively shared over 4 billion images.

Instagram introduced a feature called Photo Maps that allows users to showcase their photos on a map and view other users' photo maps from their profiles.

The deal between Instagram and Facebook officially closed with a purchase price of $300 million in cash and 23 million shares of stock.

Instagram revamped their web-based photo pages to enable direct interaction from mobile web browsers.

In December 2012, Instagram reached a milestone of 80 million users, showcasing its growing popularity and user base.

Instagram released version 3.2 with enhancements to the camera functionality.

In December 2012, Instagram made changes to its terms and conditions, allowing the platform to sell users' photos to third parties without prior notification or compensation starting from January 16, 2013.

Instagram released version 3.4.1 which included support for 25 languages on mobile devices and the web, enhancing user experience globally.

Instagram faced severe criticism from users for not providing an option to opt out of the changed Terms of Service before the new policy went into effect on January 16, 2013. CEO Kevin Systrom addressed the issue in a blog post, clarifying the company's intentions and promising to update the language in the terms.

Instagram expands its accessibility by introducing the ability to view profiles on the desktop web at instagram.com.

Instagram achieves a significant milestone of reaching 100 million active users.

On May 1, 2013, Instagram launched the feature allowing users to tag others in photos and introduced the 'Photos of You' tab for managing tagged photos.

Instagram introduces a new feature allowing users to tag photos, enhancing user interaction.

Instagram adds the capability for users to share videos, expanding the content options on the platform.

Instagram launched a new feature allowing users to share their stories through videos on the platform. A movie camera icon was added to the Instagram camera.

Instagram announced the release of version 4.1, which included the ability for users to upload videos from their phone's media library.

Instagram achieved a milestone by reaching 150 million users, showcasing its rapid growth and popularity among social media platforms.

On November 1, 2013, Instagram introduced its first image advertisements in feeds for users in the United States.

Instagram revamped its app to match the design of iOS 7, aiming to provide users with an enhanced experience.

Instagram announced in October 2013 that video and image ads would soon appear in feeds for users in the United States, with the first image advertisements displaying on November 1, 2013. Video ads followed nearly a year later on October 30, 2014.

Instagram introduced sponsored post advertising in the U.S. on this date.

Instagram revealed the introduction of sponsored posts, marking a significant shift in its monetization strategy.

Instagram achieved a milestone of reaching 200 million monthly active users on this date.

Instagram made enhancements to its app specifically for Android users, providing a better user experience on the platform.

Katie White posted her first ever Instagram photo 10 years ago on this day. The photo was captioned 'first photo' and had the 'poprocket' filter applied.

Instagram launched new creative tools for users to enhance their posts and express their creativity on the platform.

Instagram introduced Hyperlapse, a new app dedicated to capturing high-quality time-lapse videos even in motion, providing users with innovative video creation capabilities.

Video ads were launched on Instagram on October 30, 2014, nearly a year after the introduction of image ads.

Instagram launched new features to enhance user experience. The Explore page was revamped to aid users in discovering new accounts quickly. Additionally, users were now able to edit captions on their posts.

On December 1, 2014, Instagram achieved a milestone by reaching 300 million active monthly users, showcasing its growing popularity and user engagement.

Instagram achieved a significant milestone by reaching 300 million users. This marked a momentous occasion for the Instagram community, showcasing its widespread popularity.

In March 2015, Instagram unveiled a new layout design, bringing a fresh look and feel to the platform.

During April 2015, Instagram introduced three new filters and the ability to use emoji hashtags, enhancing user creativity and expression.

Following a fire incident at the Koryo Hotel in North Korea on June 11, 2015, authorities blocked Instagram to prevent the spread of photos related to the event. This action reflected North Korea's strict control over social media.

In June 2015, Instagram revamped its Search & Explore feature, making it easier for users to discover trending tags and places with a more streamlined experience.

By August 2015, Instagram introduced the option for users to post photos in landscape and portrait formats, offering more flexibility in visual content creation.

By September 1, 2015, Instagram expanded its advertising reach globally, opening up new opportunities for businesses to connect with a wider audience through the platform.

On September 15, 2015, Instagram achieved a milestone by reaching 400 million active monthly users. This marked a significant growth in the platform's user base.

By September 22, 2015, Instagram had achieved a milestone of 400 million users on its platform.

On October 22, 2015, Instagram introduced a new feature called Boomerang. This feature allowed users to create short, looping videos by capturing a burst of photos that play and reverse in a loop.

In November 2015, Instagram announced that starting from June 1, 2016, it would discontinue 'feed' API access to its platform to maintain control and provide a clear roadmap for developers, focusing on authentic experiences and discouraging replication of the entire Instagram experience by third-party clients.

Instagram transitions its feed organization method from chronological to algorithmic.

Instagram added Video Channels in Explore feature, allowing users to discover personalized video content based on their interests.

Instagram was made available for Windows 10 Mobile users, expanding its reach to a new mobile platform.

Instagram updates its logo design.

Instagram achieves a milestone of 500 million monthly active users.

On June 21, 2016, Instagram announced that it had reached 500 million users worldwide, with over 300 million users actively using the app daily. The platform's user base was becoming increasingly global, with 80% of users residing outside the United States.

Instagram launches the 'Stories' feature allowing users to share temporary photos and videos that disappear after 24 hours.

Instagram launched a new feature called Stories on Explore, allowing users to share moments of their day in a slideshow format.

Instagram Stories were enhanced with the addition of features like Boomerang, Mentions, and Links, providing users with more interactive options.

On November 21, 2016, Instagram introduced the Live Stream video feature, enabling users to broadcast live events on the platform for up to one hour. The Live videos vanish once the user finishes broadcasting.

On December 6, 2016, Instagram introduced the feature of comment liking, allowing users to like comments on posts.

By December 15, 2016, Instagram achieved a milestone by reaching 600 million monthly active users, solidifying its position as one of the most popular social media platforms.

Instagram achieved a significant milestone by reaching 600 million users, solidifying its position as one of the most popular social media platforms.

On January 24, 2017, Instagram introduced Live Video on Instagram Stories, allowing users to connect with their followers and followings in real-time.

On February 22, 2017, Instagram launched carousel posts allowing multiple photos or videos in a single post.

Instagram reached a milestone of 700 million users after introducing several new features, making it a popular platform for sharing photos and videos.

In May 2017, Instagram updated its mobile website to allow photo uploads and added a 'lightweight' version of the Explore tab.

Instagram added a new feature called Face Filters, allowing users to enhance their photos with fun and creative filters, further enhancing the user experience on the platform.

Instagram added a new feature to its camera allowing users to enhance their selfies with creative and fun filters.

Instagram introduced the ability to reply to Stories with photos and videos, enhancing user engagement and interaction.

Instagram marked the first anniversary of its Stories feature, reflecting on its impact and popularity among users.

On December 5, 2017, Instagram introduced Story Highlights, also known as Permanent Stories, which are similar to Instagram Stories but do not expire, providing users with a way to showcase content permanently on their profiles.

Instagram added GIF stickers to its platform, allowing users to further personalize their posts and stories with animated images.

Instagram introduced a feature called Mute, allowing users to have more control over the posts they see on their feeds by hiding posts from specific accounts.

On June 20, 2018, Instagram announced it had reached 1 billion users.

Instagram added a feature where users can include music in their Stories to enhance the mood and convey emotions.

Instagram implemented a feature to notify users when they have viewed all posts from the past two days, ensuring they don't miss any recent content.

Instagram launched a new interactive feature called Questions Sticker, allowing users to engage with their followers by prompting them to ask questions.

On September 24, 2018, the co-founders of Instagram, Krieger and Systrom, announced their departure from the company.

Adam Mosseri was appointed as the new head of Instagram on October 1, 2018.

A stock image of an egg aimed to get over 18 million likes on Instagram, and it achieved an astonishing 28.3 million likes in just 10 days, making it the most liked post on the platform.

On April 30, 2019, Instagram discontinued its Windows 10 Mobile app, while the mobile website remained available as a progressive web application.

On December 16, 2019, Facebook announced the expansion of its fact-checking programs to Instagram, aiming to identify and label false information with the help of third-party fact-checkers and image matching technology.

On May 19, 2020, Instagram announced the launch of 'Shops' on the platform.

Instagram Reels were launched in over 50 countries worldwide on August 5, 2020.

On October 30, 2020, Instagram removed the 'recent' tab on hashtag pages to prevent misinformation related to the 2020 US presidential election, showcasing the platform's efforts to combat fake news.

On January 7, 2021, Instagram banned then-US President Donald Trump indefinitely due to concerns about the risks of allowing him to use the platform. This decision sparked debates on social media censorship.

On March 1, 2021, Instagram launched a new feature called Instagram Live 'Rooms', allowing four people to go live together.

On June 23, 2021, Instagram announced a test change to prioritize suggested posts over content from accounts users follow. This decision was based on positive feedback received by the company.

On July 27, 2021, Instagram officially announced that Instagram Reels can be up to 60 seconds long.

Facebook announced the pause in the development of Instagram Kids after the release of a report by The Wall Street Journal revealing the harmful effects of Instagram on teenagers. The company stated it was looking into concerns raised by regulators and parents.

On October 4, 2021, Meta services, including Instagram, Facebook, and WhatsApp, experienced a major outage, possibly due to DNS-related issues.

On March 11, 2022, Russia announced the ban of Instagram citing alleged calls for violence against Russian troops on the platform during the ongoing Russian invasion of Ukraine. The ban affected nearly 80 million users.

Zuckerberg confirmed on March 17, 2022, that Meta planned to introduce non-fungible tokens (NFTs) to the Instagram platform.

In July 2022, Instagram faced backlash after announcing updates that shifted focus to content algorithms, full-screen posts, and Reels. Users criticized the platform for resembling TikTok more than a photo-sharing app.

On July 28, 2022, Instagram rolled back the controversial updates after facing widespread criticism. Meta acknowledged the need for evolution but emphasized the importance of getting changes right.

The most-liked photo on Instagram as of January 7, 2023, is a carousel of photos showcasing footballer Lionel Messi celebrating his victory in the 2022 FIFA World Cup, accumulating over 74 million likes.

On July 5, 2023, Meta introduced Threads, a social network platform connected to Instagram for public shortform blog posts, conversations, and reblogging to compete with Twitter.

A tutorial was released in 2024 providing guidance on how to use Instagram Reels effectively, emphasizing not to repost TikTok videos on IG Reels.

Instagram introduces a new feature allowing users to add interactive Polaroid frames specifically for Coachella 2024.

As of March 3, 2024, Portuguese professional footballer Cristiano Ronaldo holds the title of the most followed person on Instagram with over 623 million followers.