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2024-04-17 04:06:30

Pinterest

Social media platform company history
Social media platform company history
Pinterest, founded in March 2010, evolved from a rudimentary site to a popular visual discovery tool. Co-founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.
2008-08
Founding of Cold Brew Labs
Paul Sciarra and Ben Silbermann leave their jobs to establish Cold Brew Labs, the precursor to Pinterest.
2009-12
Development of Pinterest Begins
The development of Pinterest began in earnest in December 2009, with the earliest versions of the platform being rudimentary.
2010-05-24
Pinterest participates in TechCrunch Disrupt conference
Pinterest takes part in the TechCrunch Disrupt conference in New York City. Despite not being a main stage startup, the company's presence is facilitated by FirstMark Capital, a Disrupt sponsor.
2010-05-31
Shana Fisher expresses interest in investing in Pinterest
Former IAC M&A boss Shana Fisher contacts Pinterest, expressing her admiration for the product and her desire to invest in the company.
2010-11-01
Pinterest Conceptualization
Pinterest is conceptualized by co-founders Ben Silbermann, Evan Sharp, and Paul Sciarra.
2011-05-07
Pinterest Series A Funding Round
On May 7, 2011, Pinterest secured funding in a Series A round, marking a significant milestone in its financial growth.
2011-09-15
Pinterest Secures $10M at $40M Valuation
On September 15, 2011, Pinterest successfully raised $10 million at a valuation of $40 million, showcasing its rapid financial progress.
2011-10-07
Pinterest Raises $27 Million Round Led By Andreessen Horowitz
Pinterest confirmed raising $27 million in a funding round led by Andreessen Horowitz on October 7, 2011, according to TechCrunch.
2012-02-21
Ann Romney Joins Pinterest
Ann Romney, the wife of politician Mitt Romney, joined Pinterest in February 2012. This event was covered by the Washington Post.
2012-02-24
Flickr implements 'nopin' code
Flickr implements the 'nopin' HTML meta tag to allow users to opt out of having their photos pinned on Pinterest.
2012-02-25
Flickr Uses 'Nopin' Meta Tag
Flickr implemented the 'Nopin' meta tag to prevent certain images from being shared on Pinterest.
2012-03-14
Pinterest Revamped Profile Pages and iPad App
Pinterest announced the revamp of profile pages and the upcoming release of an iPad app.
2012-03-15
Pinterest Addresses Copyright Concerns
Pinterest took steps to address copyright concerns and issues related to image sharing.
2012-03-23
Pinterest Updates Terms
Pinterest updated its terms in March 2012. The changes were aimed at addressing user concerns and included removing the right to sell user content.
2012-03-24
Pinterest Changes Terms of Service
Pinterest responded to concerns by changing its terms of service in March 2012. The company clarified that it did not intend to sell user content and removed language that allowed them to do so.
2012-04-24
Pinterest CEO Reveals How They Became The Web's Next Big Thing
On April 24, 2012, Pinterest CEO Nicholas Carlson shared insights on how Pinterest rose to prominence as a major player on the internet.
2012-05-01
Pinterest adds automatic attribution of authors on images
On May 1, 2012, Pinterest introduces automatic attribution of authors on images from platforms like Flickr, Behance, YouTube, and Vimeo, as well as from sites mirroring content on Flickr.
2012-05-17
Pinterest Series C Funding Round
On May 17, 2012, Pinterest secured funding in Series C round, indicating investor confidence in the platform's growth and potential.
2012-05-18
Pinterest Raises $100 Million to Fund International Expansion
On May 18, 2012, Pinterest raised $100 million to fund its international expansion.
2012-06-13
Michelle Obama Joins Pinterest
In June 2012, Michelle Obama joined Pinterest.
2012-08-10
Pinterest opens to the public
On August 10, 2012, Pinterest made a significant move by opening its platform to the public, eliminating the need for a request or invitation to join the site.
2012-08-14
Pinterest launches apps for Android and iPad
On August 14, 2012, Pinterest expanded its accessibility by launching dedicated apps for Android and iPad users, enhancing the user experience on mobile devices.
2012-08-15
Pinterest Opens to All Users
By August 15, 2012, Pinterest expanded its user base by opening up the platform to all, increasing accessibility and engagement.
2012-09-20
Pinterest hires Jon Jenkins as head of engineering
On September 20, 2012, Pinterest announced the recruitment of Jon Jenkins as the new head of engineering, bringing his extensive experience from Amazon to lead the technical team.
2012-10-14
Pinterest Introduces Business Accounts
By October 14, 2012, Pinterest rolled out business accounts, providing businesses with tools and features to optimize their presence on the platform.
2012-10-17
Pinterest launches business accounts
Pinterest introduced business accounts, allowing businesses to convert personal accounts or create new ones specifically for business purposes.
2012-12-02
Pinterest Raises $100 Million With $1.5 Billion Valuation
On December 2, 2012, Pinterest raised $100 million with a valuation of $1.5 billion.
2013-01-03
Pinterest Acquires and Shuts Down Punchfork
In January 2013, Pinterest acquired the Recipe Discovery Site Punchfork and announced its decision to shut down the platform. This strategic move aimed to integrate Punchfork's features into Pinterest's existing services.
2013-02-20
Pinterest Secures $200 Million Series D Funding Round
On February 20, 2013, Pinterest confirmed a significant $200 million Series D funding round, leading to a valuation of $2.5 billion. This financial milestone marked a major achievement for the social media platform.
2013-03-20
Pinterest acquires Livestar
Pinterest acquired the mobile startup Livestar, although the terms of the deal were not disclosed.
2013-10-11
Pinterest Acquires Coding Challenge Site Hackermeter
In October 2013, Pinterest acquired the coding challenge site Hackermeter and decided to shut it down. This strategic move was part of Pinterest's expansion and development.
2013-10-23
Pinterest receives $225 million in funding
On October 23, 2013, Pinterest secured a $225 million round of equity funding, increasing the website's valuation to $3.8 billion. The investors included Fidelity Investments, FirstMark Capital, Andreessen Horowitz, Valiant Capital Partners, and Bessemer Venture Partners.
2014-01-06
Pinterest acquires VisualGraph
In January 6, 2014, Pinterest acquired VisualGraph, a startup specializing in image recognition and visual search technology.
2014-04-24
Pinterest Launches Guided Search
Pinterest challenges Google by launching Guided Search, enabling visual discovery for users who don't know the names of things, a feature Google lacks, according to ReadWrite.
2014-05-12
Pinterest Introduces Promoted Pins
In May 2014, Pinterest rolled out promoted pins, similar to Google's advertising model. This move marked a significant step for Pinterest in monetizing its platform and offering advertising opportunities to brands.
2014-05-15
Pinterest Funding Round - Series F
On May 15, 2014, Pinterest raised $200 million in a funding round known as Series F. The funding was aimed at investing in discovery and monetization of the platform.
2014-06-11
Pinterest Launches Guided Search on the Web
On June 11, 2014, Pinterest introduced Guided Search on the web, making the platform more search engine-like. This feature aimed to enhance user experience by providing more tailored search results.
2014-07-30
Pinterest Acquires Icebergs
In July 2014, Pinterest acquired Icebergs, a platform for creatives.
2014-08-06
Pinterest adds direct messaging feature
Pinterest introduces a direct messaging feature that enables users to privately discuss pins.
2014-08-07
Pinterest Introduces Private Chat Feature
In August 2014, Pinterest added the ability for users to chat privately about a specific pin.
2014-08-26
Pinterest Launches New Analytics Dashboard for Business Users
In August 26, 2014, Pinterest introduced a new analytics dashboard specifically designed for business users, providing them with valuable insights and data to enhance their marketing strategies.
2014-10-06
Pinterest Introduces Weekly Collections 'Pin Picks'
On October 6, 2014, Pinterest announced the launch of 'Pin Picks', a curated collection of content aimed at enhancing user experience and engagement on the platform.
2014-12-28
Promoted Pins Expansion on Pinterest
In December 28, 2014, Pinterest revealed plans to expand its Promoted Pins feature to all advertisers after a successful beta program, indicating a significant step towards monetization.
2015-01-23
Pinterest Targets Male Demographic with New Search Filters
Pinterest aimed to attract more male users by introducing new search filters.
2015-01-27
Expansion of Promoted Pins on Pinterest
Pinterest starts displaying Promoted Pins in users' home feeds, increasing the visibility of advertising on the platform.
2015-02-11
Partnership between Pinterest and Apple Inc.
Pinterest announces a collaboration with Apple Inc. allowing iOS users to download apps directly from Pinterest using special app Pins.
2015-03-16
Pinterest Series G Funding Round
Pinterest raises $553 million at an $11 billion valuation, allowing employees to sell part of their vested stock. Initially reported on March 16 with $367 million raised, an additional $186 million is announced on May 8.
2015-03-17
Pinterest Valuation Hits $11 Billion
In March 2015, Pinterest's valuation reached $11 billion after securing a significant amount of new funding.
2015-04-01
Launch of Pinterest Jumpstart Program
On April 1, 2015, Pinterest launched its Jumpstart program to break into overseas markets more effectively, showcasing its global expansion efforts.
2015-04-02
Pinterest Introduces New 'Pin It' Button
Pinterest introduced a new 'Pin It' button designed to streamline the bookmarking process.
2015-04-03
Pinterest Acquires Team From Hike Labs
Pinterest acquired a team from Hike Labs, which included Jason Shellen, a veteran from Google Reader and Blogger.
2015-04-27
Pinterest Launches Marketing Developer Partners Program
Pinterest announced the launch of the Marketing Developer Partners Program to enhance marketing strategies on the platform.
2015-05-04
Pinterest launches developer platform beta version
Pinterest unveils the beta version of its developer platform, enabling developers to access data of Pinterest users who link their accounts to external apps. Developers can apply to be on a white list for this access.
2015-05-08
Pinterest Adds $186 Million to Series G Round
In May 2015, Pinterest included an additional $186 million in its Series G funding round, allowing employees to sell shares.
2015-05-09
Pinterest Adds $186M To Series G Funding Round
In May 2015, Pinterest added $186 million to its Series G funding round and offered employees a chance to sell shares.
2015-05-18
New Promoted Pin options to help you reach your goals
Tim Kendall announced on May 18, 2015, the introduction of new Promoted Pin options on Pinterest to assist users in achieving their objectives. These enhanced options provided more flexibility and customization for promoting content on the platform.
2015-05-19
Pinterest Unveils First Video-Like Ad and New Ad Pricing Models
Pinterest introduced its first video-like ad and new ad pricing models, aiming to enhance advertising opportunities on the platform.
2015-05-23
Cinematic Pins Launch on Pinterest
Pinterest introduced Cinematic Pins, a new feature that allows users to create cinematic content on the platform.
2015-06-02
Introduction of Buyable Pins on Pinterest
On June 2, 2015, Pinterest announced the launch of Buyable Pins, allowing users to make purchases directly on the platform.
2015-06-30
Launch of Buyable Pins on iPhone and iPad
Pinterest introduces Buyable Pins, a special type of pin that enables users to make purchases directly within the app on iPhone and iPad. Users can select items, choose different options, and complete the purchase using various payment methods like Apple Pay.
2015-07-08
Expansion of Buyable Pins
Pinterest expands the availability of Buyable Pins to reach a wider audience on different platforms, enhancing the shopping experience for users beyond iPhone and iPad.
2015-10-05
Pinterest Expands Buyable Pins to More E-Commerce Platforms
In October 2015, Pinterest announced the expansion of Buyable Pins to additional E-Commerce platforms, enabling thousands of merchants to sell their products directly on the platform.
2015-11-08
Introduction of Visual Search Tool
Pinterest introduces a visual search tool that enables users to select a portion of an image and discover similar Pins, enhancing the user experience on the platform.
2015-11-09
Introduction of Pinterest's 'Visual Search' Tool
In November 2015, Pinterest introduced a 'visual search' tool, allowing users to search for items using images when they are unable to describe what they are looking for, improving search functionality.
2015-11-24
Launch of Pinterest's Visual Search Tool
Pinterest unveiled a new visual search tool in November 2015, offering users a unique way to search for items by images rather than text, enhancing the overall user experience.
2016-06-15
Pinterest Acquires Fleksy
Pinterest acquired Fleksy, a custom keyboard app, as announced on fleksy.com. The acquisition was finalized on June 15, 2016.
2016-07-14
Pinterest acquires Highlight and Shorts team
Pinterest acquired the team behind mobile apps Highlight and Shorts in July 2016.
2016-08-04
Pinterest expands visual search tools to video
In August 2016, Pinterest started expanding its visual search tools to include video content.
2016-08-09
Pinterest opens first engineering office in Seattle
In August 2016, Pinterest revealed plans to establish its initial engineering office outside the Bay Area in Seattle. The office's temporary location was set to be in the WeWork building in downtown Seattle.
2016-08-17
Pinterest introduces first video ads for big brands
Pinterest made a strategic move in August 2016 by launching its first video ads to attract big-brand advertising dollars.
2016-08-23
Pinterest acquires Instapaper
Pinterest acquired Instapaper and announced that it will continue to exist as a separate app.
2016-10-13
Pinterest reaches 150M monthly users
Pinterest achieved 150 million monthly users, falling short of previously leaked projections from 2015.
2016-11-10
Pinterest introduces 'Tried It' button
Pinterest launched a new feature called 'Tried It' button to help users track their purchases and project ideas.
2017-02-01
Pinterest launches search advertising
On February 1, 2017, Pinterest started rolling out search advertising for a select group of partners, enabling them to run search ad campaigns using their Kenshoo dashboards.
2017-02-08
Pinterest launches visual search for elements in images and camera
Pinterest introduced a feature allowing users to search for elements within images and through their camera, enhancing visual search capabilities.
2017-03-08
Launch of Pinterest Visual Search Products
Pinterest introduced three new products - Lens, Instant Ideas, and Shop the Look, enhancing visual search capabilities for users.
2017-05-23
Chinese Government blocks Pinterest in China
On May 23, 2017, the Chinese Government included Pinterest in the list of banned sites in the People's Republic of China, along with other major platforms like Google, Facebook, Twitter, and more.
2017-06-06
Pinterest adds complete dish recognition to Lens camera search
In June 2017, Pinterest introduced a new feature to its Lens camera search, enabling users to capture images of complete dishes and receive full recipes instead of just ingredient-based options.
2018-03-20
Pinterest expands Shopping Ads feature
Pinterest expands its Shopping Ads feature, allowing hundreds of advertisers to utilize the platform for advertising.
2018-04-27
Pinterest launches beauty search tool for different skin tones
Pinterest introduces a new beauty search tool catering to various skin tones, aiming to enhance inclusivity and user-friendliness on the platform.
2018-07-16
Instapaper Regains Independence from Pinterest
Instapaper successfully buys itself back from Pinterest, becoming an independent entity once again. This move signifies a shift in ownership and strategic direction for Instapaper.
2018-09-19
Pinterest API Opens for Brands
Pinterest introduced an API to provide brands with more insights on influencer campaigns. This update allows brands to track metrics and measure campaign results, enhancing their ability to reach users seeking new ideas.
2018-09-25
Pinterest Canadian Office Announcement
Pinterest revealed its plans to establish its first Canadian office in downtown Toronto, marking a significant step in expanding its presence beyond the United States.
2018-10-16
Pinterest Introduces New Shopping Features
Pinterest replaces the older Buyable Pin format with Product Pins, allowing shoppers to directly access checkout pages on retailers' sites for quicker purchases. Shopping recommendations are incorporated into pins in style and home décor categories to offer users a shoppable feed of similar styles.
2019-01-29
Pinterest Hires Goldman Sachs and JPMorgan Chase for IPO
Pinterest enlists Goldman Sachs and JPMorgan Chase for advice on its upcoming Initial Public Offering (IPO), indicating a significant step towards going public.
2019-02-21
Pinterest Files for IPO with Expected Valuation of $12 Billion
The Wall Street Journal reveals that Pinterest has confidentially submitted paperwork to the SEC for an IPO, aiming for a valuation of at least $12 billion, showcasing the company's financial ambitions.
2019-03-21
Pinterest hires Walmart Chief technology officer Jeremy King
Pinterest appoints Jeremy King, former Walmart CTO, as the new head of engineering to lead the tech team.
2019-03-22
Pinterest selects New York Stock Exchange for stock listing
Pinterest, along with Uber Technologies, chooses the New York Stock Exchange as the location for its stock market debut.
2019-04-18
Pinterest goes public with successful stock market debut
Pinterest becomes a public company with a strong start in the stock market, as its shares surge over 28% on the first day of trading.
2019-08-01
Introduction of 'Picked for You' Pin collection and updated shopping section
Pinterest introduced two new product showcase tools in August 1, 2019, to enhance user shopping experiences. The 'Picked for You' Pin collection displayed at the top of the home feed and the updated shopping section below Pins aimed to prompt user purchases based on their on-platform behaviors.
2019-08-04
Pinterest's Impressive Second-Quarter Earnings Report
Pinterest experienced a surge in its stock value after releasing a strong second-quarter earnings report, exceeding expectations and impressing investors.
2019-08-05
Pinterest introduces new video tools for brands and creators
Pinterest has launched new video tools to encourage brands and creators to upload more videos on the platform.
2019-08-06
Pinterest utilizes computer vision for recipe suggestions
Pinterest is using computer vision technology to assist users in finding recipes based on images they upload.
2019-08-22
Pinterest reaches 200 million monthly active users
Pinterest has surpassed 200 million monthly active users, showing a 40% growth since the previous year.
2019-08-23
Francoise Brougher Named Pinterest COO
Francoise Brougher, former Business Lead at Square, is appointed as the first Chief Operating Officer of Pinterest.
2019-08-24
Pinterest Day on Wall Street
Pinterest and Zoom stocks ended the day with a significant increase in shares.
2020
Surge in Pinterest Usage During Pandemic
In 2020, Pinterest experienced a significant increase in usage as people sought inspiration for home projects, recipes, and crafts during the pandemic.
2021-04-11
Pinterest Trends on Google
Pinterest garnered attention on Google Trends, indicating a spike in online searches and interest in the platform during that period.
2021-10-20
Potential Acquisition of Pinterest by PayPal
On October 20, 2021, Bloomberg reported that PayPal expressed interest in acquiring Pinterest, indicating significant industry developments.
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Pinterest

Social media platform company history
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