Twitch, launched in 2011, offers live streams of video games, esports, music, creative content, and more. Acquired by Amazon in 2014, it became a major platform with millions of viewers and broadcasters worldwide.
Twitch originated as a 24/7 broadcast showcasing an individual's day-to-day activities. This marked the beginning of Twitch's journey before it evolved into a prominent platform in the gaming industry.
On October 1, 2006, Justin.tv, the parent company of Twitch, is founded.
In October 2007, Justin.tv raises $8 million in Series A funding.
Twitch TV was launched as Justin.tv's new esports project in June 2011.
In September 2012, Twitch raised $15 million to expand its eSports webcasts, aiming to make every gamer famous.
In September 2012, Twitch received a $15 million investment to enhance its eSports broadcasts, aiming to expand its reach and improve the quality of content. This investment was a significant boost for the platform's growth in the competitive gaming industry.
In July 2013, Twitch streamed a performance of 'Fester's Feast' from San Diego Comic-Con, marking its expansion into non-gaming content.
By October 2013, Twitch had 45 million unique viewers and was considered the fourth-largest source of peak Internet traffic in the United States.
In 2014, Justin.tv Inc. was renamed to Twitch Interactive as the platform grew in popularity.
Twitch Plays Pokémon is a crowdsourced gaming experiment where viewers control the game character through chat commands. It gains massive popularity, reaching over 6.5 million total views within 5 days of its launch on February 12.
In February 2014, Twitch Plays Pokemon gained immense popularity with over 6.5 million total views.
On July 30, 2014, electronic dance music act Steve Aoki broadcast a live performance from a nightclub in Ibiza on Twitch.
On August 6, 2014, Twitch introduced an updated archive system with multi-platform access to highlights from past broadcasts, higher quality video, and a new Video Manager interface.
Amazon was reported to be purchasing Twitch for a significant amount exceeding $1 billion, according to The Verge.
In 2014, Twitch's viewership reached 100 million a month, solidifying its position as a leading platform for game streaming.
On December 9, Twitch announces the acquisition of GoodGame Agency, the organization behind esports teams Evil Geniuses and Alliance.
Twitch further expanded its portfolio by acquiring the agency of Evil Geniuses, known as GoodGame.
On January 15, 2015, Twitch announced the addition of a music section and free tracks to compensate for copyright crackdowns.
The game streaming website Twitch experienced a security breach leading to user details being compromised, as per the Independent.
On October 28, 2015, Twitch introduced a new non-gaming category called 'Creative', aimed at showcasing artistic and creative works through live streams. The launch included a Bob Ross painting marathon.
Twitch launched the 'Creative' category along with an eight-day Bob Ross Painting marathon.
A marathon featuring Julia Child's cooking shows was streamed on Twitch, marking a shift in the platform's content focus beyond gaming.
ELeague adapts television content to cater to the interests and preferences of the gaming community.
Twitch introduces Clips, enabling gamers to easily share brief videos highlighting their memorable gaming moments.
Prominent Twitch broadcasters were exploring other livestreaming options, detailed in an article on Venturebeat.com.
On August 11, 2016, Facebook intensified its competition with Twitch by allowing users to stream their Blizzard-based games on Facebook Live, further diversifying the livestreaming landscape.
On August 16, 2016, Twitch acquired Curse LLC, a company specializing in online gaming communities and VoIP software, expanding Twitch's services in the gaming industry.
Google was reportedly discussing the potential acquisition of Twitch, a popular livestreaming platform, as mentioned in The Wall Street Journal.
In 2016, it was reported that Twitch, a popular streaming platform, could potentially be valued at $20 billion within Amazon's ecosystem.
On September 30, 2016, Twitch announced Twitch Prime, a premium service offering exclusive features to Amazon Prime subscribers, enhancing the benefits for Twitch users.
In March 2017, Twitch Interactive rebranded the Curse app as the Twitch Desktop App after acquiring Curse LLC. The new app retained features for mod installation, Curse Voice functionalities, added a dedicated browser for Twitch, friends system, and activity sharing. It also served as the client for the Twitch Game Store.
In April 2017, Twitch introduced the Affiliate Program, enabling smaller channels to generate revenue and access multi-priced subscription tiers.
On August 20, 2018, Twitch announced changes to its advertising policy, requiring separate subscriptions for ad-free viewing, marking a shift in the platform's revenue model.
On September 26, 2019, Twitch Interactive sold CurseForge to Overwolf, a strategic move to streamline operations and focus on core services.
On June 22, 2020, Twitch Interactive sold CurseForge to Overwolf for an undisclosed sum. This move marked a transition in mod management functionalities from Twitch to Overwolf's CurseForge app.
Twitch temporarily suspended then US President Donald Trump's campaign account on June 29, 2020, citing 'hateful conduct' as the reason.
On September 15, 2020, Twitch signed a licensing agreement with SACEM, allowing composers and publishers to collect royalties for music streamed in France. This was part of Twitch's efforts to address copyright issues.
On December 4, 2020, Twitch removed the 'blind playthrough' tag due to concerns of ableism, suggesting alternative labels like 'first playthrough' or 'no spoilers'.
Twitch announced the removal of the PogChamp emote, which was the third most-used emote on the platform in 2018. The decision was made due to the controversial comments made by the streamer Ryan 'Gootecks' Gutierrez, the face of the emote, during the 2021 storming of the United States Capitol.
Twitch viewers elected KomodoHype as the new permanent PogChamp emote to replace the previously removed PogChamp emote. This decision was made after the controversy surrounding the original emote.
The search interest for Twitch and Dailymotion was analyzed on Google Trends on April 27, 2021.
On September 1, 2021, numerous streamers organized a '#ADayOffTwitch' protest against hate raids, leading to Twitch taking legal action and introducing tools to prevent such raids.
An anonymous hacker leaked Twitch's source code, APIs, and details of payouts to streamers. Twitch confirmed the data leak due to a server misconfiguration.
Twitch announced the end of its exclusivity agreement, allowing streamers to livestream on other platforms with some restrictions.
On September 20, 2022, Twitch announced a policy change to prohibit streaming of certain gambling games on unlicensed websites, affecting popular gambling content on the platform.
Twitch announced a change in subscription revenue for large streamers, reducing the percentage earned after a certain threshold.
On November 16, 2022, Twitch removed broadcasting functionality from its app for Xbox One and Series X/S, replacing it with 'viewer-only' wrapped web-apps. This change was part of a move towards a single codebase across TVs, with Twitch working with Microsoft to enable broadcasting through native integration.
Offering Twitch users the opportunity to increase their follower count without any cost.
Twitch, starting from its roots as Justin.tv, has evolved into a major platform in the gaming industry, culminating in its acquisition by Amazon for $970 million.
The Streamer Awards, presented by Twitch, took place on March 11th, showcasing and celebrating streamers exclusively on the platform.
Twitch shared an update about their workforce, emphasizing their mission to empower communities to create together.
Twitch announced restrictions on third-party sponsor placements in streams, which were later retracted due to criticism.
Twitch announced its exit from the South Korea market due to prohibitive costs, leading to restrictions on stream quality and access.
In March 28, 2024, Ninja, a prominent video game streamer on Twitch and YouTube, reveals his battle with cancer.