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2024-04-26 00:06:22

Tommy Hilfiger

American fashion designer
American fashion designer
Tommy Hilfiger is an American fashion designer known for his preppy, classic, and All-American style. He founded the Tommy Hilfiger Corporation in 1985, which has since become a global lifestyle brand.
1951-03-24
Birth of Tommy Hilfiger
Tommy Hilfiger was born on March 24, 1951, in Elmira, New York. He came from a large family with a diverse heritage, including German-Swiss and Irish descent.
1968
Founding of People's Place
At the age of 17, Tommy Hilfiger and his friends start selling bell-bottomed jeans out of the trunk of his car, leading to the establishment of People's Place, a lifestyle store in Elmira, New York.
1969
Opening of the People's Place
In 1969, Tommy Hilfiger opened his very first store called the People's Place, which serves as a cornerstone in his efforts to make fashion inclusive for everyone.
1975
Bankruptcy of People's Place stores
Despite the success of People's Place stores and expansion to college campuses, poor bookkeeping led to bankruptcy in 1975.
1976
Tommy Hilfiger meets Susan Cirona
In 1976, Tommy Hilfiger met Susan Cirona, an employee at the People's Place in Ithaca, where they later got married in 1980.
1977
Tommy Hilfiger's Business Education
Following The People's Place bankruptcy, Tommy Hilfiger responded by studying commerce and focusing on learning the business aspects. He emphasized understanding financial statements, controlling expenses, and building a business on a limited budget, which eventually shaped his entrepreneurial skills.
1978
Tommy Hilfiger's decision to pursue a career in fashion design
After the bankruptcy of his stores, Tommy Hilfiger made a significant decision to focus on a full-fledged career in fashion design.
1979
Tommy Hilfiger's Move to New York City
In 1979, Tommy Hilfiger moved to New York City to pursue a full-time career as a fashion designer, catching the eye of businessman Mohan Murjani.
1980
Tommy Hilfiger marries Susan Cirona
In 1980, Tommy Hilfiger married Susan Cirona, with whom he had four children, one son, and three daughters.
1981
Founding of 20th Century Survival
In 1981, Tommy Hilfiger founded the company 20th Century Survival.
1984
Designing Men's Sportswear Line
In 1984, Tommy Hilfiger was approached to design a men's sportswear line under his own name, which marked the beginning of his commercial success in the fashion industry.
1985
Launch of Tommy Hilfiger Brand
Tommy Hilfiger brand was launched in 1985 with the backing of Mohan Murjani. It started with menswear, updating classic pieces like button-down shirts and chinos with modern fits and details. The brand gained attention with a bold ad campaign comparing Hilfiger to well-known American designers.
1986
Opening of Tommy Hilfiger's first stores in New York and Beverly Hills
In 1986, Tommy Hilfiger expanded his brand by opening the first stores on Columbus Avenue in New York and Rodeo Drive in Beverly Hills. This marked the beginning of a series of store openings in various locations like Georgetown, San Francisco, London, and Stamford, Conn.
1987
Expansion of Tommy Hilfiger's distribution to Central and South America
By 1987, Tommy Hilfiger had broadened its distribution beyond the U.S. to include Central and South America, as well as the Caribbean region. This move signified the brand's growing presence in the international market.
1988
Tommy Hilfiger brand sales reach $25 million
In 1988, the sales of Tommy Hilfiger brand reached $25 million, showcasing early success for the brand.
1989
Acquisition of Tommy Hilfiger Inc. by Novel Enterprises
In 1989, Novel Enterprises, owned by Silas Chou and Lawrence Stroll, acquired the majority ownership of Tommy Hilfiger Inc., leading to the termination of the license agreement with Murjani. This marked a significant turning point for the brand.
1990
Tommy Hilfiger American Style Campaign
In 1990, Tommy Hilfiger collaborated with George Lois on a campaign comparing Hilfiger's American style with iconic American classics like the 1955 Ford Thunderbird and the 1940 Harley-Davidson bike. This campaign highlighted Hilfiger's unique fashion perspective.
1992-09
Tommy Hilfiger Goes Public
In September 1992, Tommy Hilfiger made its debut on the stock market at $15 a share, quickly rising to $26 within two months. The company's revenue reached $107 million as distribution expanded to Japan.
1993
Tommy Hilfiger Sponsors Pete Townshend's Tour
In 1993, Tommy Hilfiger sponsored Pete Townshend's tour and expanded its product line to include men's and boy's neckwear, belts, small leather goods, and boys' 8-20 clothing. The company also signed its first licensing deal with Estée Lauder Cos. for fragrance, with sales reaching $227.2 million.
1994
Signing Contract with Snoop Dogg
In 1994, Tommy Hilfiger signed a contract with rap icon Snoop Dogg, marking a major milestone in the brand's history. This collaboration with a music celebrity contributed to Tommy Hilfiger's increased popularity and recognition.
1995
Tommy Hilfiger Wins Menswear Designer of the Year Award
In 1995, Tommy Hilfiger was honored with the Menswear Designer of the Year Award by the Council of Fashion Designers of America. This recognition solidified his position in the fashion industry.
1996-09
Tommy Hilfiger added womenswear, first shown during London Fashion Week
In September 1996, Tommy Hilfiger introduced womenswear, showcasing it for the first time during London Fashion Week.
1997
Opening of Hilfiger Flagship Store on North Rodeo Drive
In 1997, Tommy Hilfiger opened a major flagship store on North Rodeo Drive in Beverly Hills, aiming to attract the entertainment industry and enhance the brand's image.
1998
Tommy Hilfiger Sponsors Ferrari's Formula One Team
In 1998, Tommy Hilfiger made history by becoming the first non-automotive brand to sponsor Ferrari's Formula One team, expanding the brand's reach into the world of motorsports.
1999
Tommy Hilfiger named main sponsor for Britney Spears tour
In 1999, Tommy Hilfiger was appointed as the main sponsor for singer Britney Spears on her debut tour, solidifying his status as a prominent figure in the fashion industry.
2000-03
Settlement of class action suit by Saipanese garment workers
In March 2000, Tommy Hilfiger's company settled a class action suit brought by Saipanese garment workers, who had alleged mistreatment by over 20 large U.S. clothing manufacturers in Saipan, a U.S. Commonwealth where federal labor laws did not apply.
2000-04
Tommy Hilfiger announces profit decline for 2001
In April 2000, Tommy Hilfiger, a publicly traded company, announced that profits for 2001 would decrease by 30 to 40 percent and revenues would drop by 5 percent. This news negatively affected the company's stock value.
2001
Tommy Hilfiger buys license for Tommy Hilfiger Europe
In 2001, Tommy Hilfiger purchased the license for Tommy Hilfiger Europe from TH International NV for $200 million in cash.
2002
Tommy Jeans campaign with Lauren Bush
In 2002, Tommy Hilfiger launches the Tommy Jeans campaign featuring Lauren Bush. The company also becomes the exclusive sponsor of the Jones Beach Theater and expands its distribution to South Korea, China, Singapore, and Malaysia. Additionally, they introduce a girls line and T Girl fragrance.
2003
Tommy Hilfiger management changes
In 2003, Tommy Hilfiger stepped down as chairman of the company and assumed the title of honorary chairman and principal designer. CEO Joel Horowitz took over as chairman, and co-chairmen Chou and Stroll left the company. David Dyer succeeded Horowitz as president and CEO.
2004
Company Growth and Success
By 2004, the company had 5,400 employees and revenues in excess of $1.8 billion, indicating significant growth and success.
2005-12
Tommy Hilfiger sells clothing brand to Apax Partners
In December 2005, Tommy Hilfiger sold his clothing brand for $1.6 billion to Apax Partners, a private investment company.
2006-05-10
Apax Partners acquires Tommy Hilfiger Corp.
In 2006, Apax Partners finalized the purchase of Tommy Hilfiger Corp. for $1.6 billion, making it a private company. This acquisition led to significant changes in the company's leadership.
2007
Tommy Hilfiger Group acquisitions and product launches
In 2007, The Tommy Hilfiger Group acquires Tommy Hilfiger Footwear in Europe and Tommy Hilfiger Japan Corp. Additionally, Hilfiger launches new products such as Dreaming, a women's fragrance, and collaborates with Karl Lagerfeld on the K Lagerfeld denim collection.
2008-12-12
Tommy Hilfiger marries Dee Ocleppo
On December 12, 2008, Tommy Hilfiger married Dee Ocleppo, with whom he had a son in 2009.
2009
Tommy Hilfiger Fifth Avenue Global Flagship Store Opens
In September 2009, the 22,000-square-foot Tommy Hilfiger Fifth Avenue global flagship store opened at 681 Fifth Avenue, becoming the largest store of the brand worldwide.
2010-03
Acquisition of Tommy Hilfiger Corporation by Phillips-Van Heusen
In March 2010, Phillips-Van Heusen, the owner of Calvin Klein, purchased the Tommy Hilfiger Corporation for $3 billion.
2010-08
Launch of 'Meet The Hilfigers' ad campaign
The Tommy Hilfiger online and in-store ad campaign 'Meet The Hilfigers' began in August 2010 and continued until August 2011.
2011-03
Hilfiger winds down its European license for handbags and small leather goods
In spring 2011, Hilfiger announced plans to wind down its European license for handbags and small leather goods, indicating a strategic shift in its business operations.
2012
Tommy Hilfiger Receives CFDA's Geoffrey Beene Lifetime Achievement Award
In 2012, Tommy Hilfiger was honored with the CFDA's Geoffrey Beene Lifetime Achievement Award, a prestigious recognition in the fashion industry.
2013
Daniel Grieder Becomes CEO of Tommy Hilfiger Corp
In 2013, Daniel Grieder assumed the role of CEO at Tommy Hilfiger Corp, taking on leadership responsibilities for the company.
2014-09
Sponsorship of Golden Door Film Festival
In September 2014, Tommy Hilfiger became a sponsor of the Golden Door Film Festival through his involvement with Autism Speaks. The sponsorship aimed to support the film festival's initiatives and events.
2015-01
Tommy Hilfiger announces working on his memoirs
In January 2015, Tommy Hilfiger announced that he was working on his memoirs, which were written chronologically over a year with the help of co-writer Peter Knobler. The memoir, titled 'American Dreamer: My Life in Fashion & Business', gives insights into his 40-year fashion career and personal life.
2015-05
Tommy Hilfiger Fall Collection 2015
In May 2015, Tommy Hilfiger introduced Rafael Nadal as the brand ambassador for Tommy Hilfiger underwear and tailored collections, along with showcasing wedding and American football themed collections.
2016-11
Publication of 'American Dreamer: My Life in Fashion & Business'
In November 2016, Tommy Hilfiger's memoir, 'American Dreamer: My Life in Fashion & Business', co-written with Peter Knobler, was published. The book covers his childhood, early business ventures, and life in fashion, receiving positive reviews and making it to the New York Times Best Sellers List in December 2016.
2017-02-08
Tommy Hilfiger ready-to-wear show in Los Angeles
On February 8, 2017, the Tommy Hilfiger brand held its ready-to-wear show in Los Angeles, marking the first time the brand was not part of New York Fashion Week.
2018
Tommy Hilfiger designs uniform for Mercedes Benz F1 team
In 2018, Tommy Hilfiger signs a contract to design the uniform for the Mercedes Benz German F1 team, expanding his brand's presence into the world of motorsports.
2019
Zendaya co-designs Tommy Hilfiger capsule collection
In 2019, Zendaya collaborates with Tommy Hilfiger to co-design the SS'19 capsule collection, embodying the brand's Americana aesthetic and promoting self-expression and empowerment.
2020
Tommy Hilfiger's Approach to Fashion
Tommy Hilfiger emphasized the importance of reading the fashion-pop culture zeitgeist and democratizing fashion in recent years. He featured celebrities like Britney Spears, Usher, Aaliyah, and the children of well-known personalities to keep the brand fresh and innovative.
2021
William Chan Global Brand Spokesperson
In 2021, William Chan was appointed as the global brand spokesperson for Tommy Hilfiger menswear.
2022-11-15
Tommy Hilfiger at True Fashionistas
True Fashionistas, Florida's largest lifestyle consignment store, offers authentic Tommy Hilfiger items for sale both in-store and online. Customers can sign up for the email list to receive additional discounts.
2023
Sophia Hwang-Judiesch becomes President of Tommy Hilfiger North America
Sophia Hwang-Judiesch assumed the role of president at Tommy Hilfiger North America in 2023, bringing her expertise to lead the brand's operations in the region.
2024-05-21
Up To 70% Off New Markdowns
Tommy.com is offering up to 70% off on new markdowns. The sale is valid online only through May 21, 2024.
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Tommy Hilfiger

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Tommy Hilfiger

American fashion designer
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