In 1918, Adele Casagrande established a small leather and fur shop in central Rome, Italy, marking the beginning of the iconic Italian fashion brand Fendi.

Adele and Edoardo Fendi established the Fendi fashion house in Rome in 1925, known for luxury and opulence, specializing in leather goods.

In 1926, Fendi opened its first boutique in Via del Plebiscito, Rome, marking the beginning of the iconic fashion house's retail presence.

Fendi has been cultivating the most elevated craftsmanship in fur for over 90 years, showcasing unique savoir-faire and creativity. The brand's pursuit of handcrafting extraordinary furs has led to a legacy of unprecedented invention in the art of fur.

In 1946, after Edoardo Fendi's death, their five children took over the Fendi business and each specialized in a specific area.

After Edoardo Fendi's death in 1954, Adele Fendi and her daughters continued to run the business, maintaining a focus on innovation and beauty.

In 1965, Fendi took a significant step by collaborating with Karl Lagerfeld, an emerging designer at the time. This collaboration led to the creation of the iconic Fendi signature logo, the black and brown double 'F', marking a milestone in the brand's history.

In 1966, Karl Lagerfeld designed the iconic double F logo for Fendi, which became a symbol of the brand.

In 1972, Sophia Loren was featured in Vogue carrying her leather Fendi bags, which led to a surge in popularity for the brand. She praised the brand and mentioned that some of the bags were custom-made for her.

In 1977, Fendi officially launched their women's ready-to-wear collection under the creative direction of Karl Lagerfeld. This marked a significant milestone for the luxury fashion brand.

After Adele's death in 1978, her daughters took over the family business and expanded the product range to include jeans, suits, clocks, ceramics, umbrellas, and household decorations. This led to the opening of numerous boutiques worldwide.

In 1983, Fendi introduced the Fendissime diffusion line which included furs, ready-to-wear clothing, and handbags. The line was designed by Silvia, Maria Teresa, and Federica Fendi.

In 1985, Fendi commemorated its 60th anniversary by launching a fragrance at the National Gallery of Modern Art in Rome. This event marked a milestone in the history of the iconic fashion house.

In 1986, Fendi sued Burlington for selling counterfeit handbags. The legal battle continued in 2006 when Fendi filed a new lawsuit against Burlington for violating the injunction. Eventually, Burlington agreed to pay over $10 million in damages.

Fendi ventured into home furnishings in 1987 with the launch of Fendi Casa. This marked the brand's foray into the world of interior design and luxury home decor.

In 1989, Fendi inaugurated its inaugural United States boutique on 5th Avenue in New York.

In 1992, Silvia Venturini Fendi, the third generation of the Fendi family, becomes part of the company and supports Karl Lagerfeld in leading the artistic direction. She later takes charge of Accessories and Menswear lines.

In 1994, Silvia Venturini Fendi is entrusted with the responsibility of overseeing the Accessories and Menswear divisions at Fendi, showcasing her talent and expertise in these areas.

In 1997, Silvia Venturini Fendi created the iconic Baguette bag, inspired by Parisian women carrying baguettes under their arms, which became a symbol of Fendi.

In October 1999, LVMH Moet-Hennesy and Prada agreed to jointly purchase 51 percent of Fendi. The deal put LVMH's Bernard Arnault and Prada's Patrizio Bertelli in control, but the Fendi brand's management remained with the Fendi sisters who retained the other 49 percent.

In 2000, the Maison Fendi became a part of the prestigious LVMH Group, solidifying its position in the luxury fashion industry.

In November 2001, Prada agreed to sell its 25.5 percent stake in Fendi to LVMH, granting LVMH full control of the luxury brand.

In 2002, Prada sold its 25.5 percent stake in Fendi to LVMH, which then acquired an additional 15.9 percent of the company's stock.

After the beauty license with Gucci Group's YSL Beauté division ended in 2005, all previous Fendi fragrances were removed from the market. This marked a transition in the brand's fragrance offerings.

On October 19, 2007, Fendi made history by choosing the Great Wall of China as the location to present its spring-summer collection. With 88 models, it marked the first fashion show ever held at the Great Wall.

The Fendi Peekaboo bag was created by Silvia Venturini Fendi in 2008, emphasizing limitless creativity and attention to detail. It has stood the test of time and is a renowned symbol of the Fendi brand.

In 2009, the Peekaboo bag made its debut at Fendi's spring/summer runway, standing out with its discreet and logoless design.

In 2010, Fendi reached a $2.5 million settlement with the former parent company of Filene's Basement to resolve counterfeiting claims.

The Fendi Kids label was launched in Spring/Summer 2011, expanding Fendi's offerings to include children's clothing and accessories. It marked a new venture for the brand into the world of children's fashion.

In 2013, Fendi pledged over 2 million euros to sponsor projects in Rome, including the clean-up of the Quattro Fontane and the restoration of the Trevi Fountain. They also held their 90th-anniversary show over the Trevi Fountain using a plexiglas floor.

In 2014, Fendi started using drones during its fashion shows, showcasing the brand's embrace of technology and innovation.

In July 2015, Fendi entered the world of Haute Couture, showcasing unique fur pieces at the Haute Couture Fashion Week in Paris.

In 2016, Fendi celebrated its 90th anniversary with a special show held at the historic Trevi Fountain.

In 2017, Fendi partnered with e-commerce platform Farfetch to launch a customization shop, offering made-to-order handbag designs to customers.

By 2018, Fendi achieved a milestone by surpassing the 1 billion euro ($1.2 billion) mark in annual sales, employing 3,000 individuals globally and operating a network of 215 stores.

In 2019, Fendi paid tribute to Karl Lagerfeld by presenting its Couture show at the Temple of Venus and Rome.

In September 2020, Kim Jones is named as the Artistic Director of Couture and Womenswear at Fendi, bringing his innovative vision and creativity to the renowned fashion house.

The post discusses the history of the luxury brand Fendi.

Beyoncé wore a lace dress with honeycomb-inspired crystal embroidery from Fendi Couture Spring/Summer 2021 collection.

The #FendiFW23 campaign, captured by Craig McDean, showcases the essence of Fendi through a blend of craftsmanship and creativity.

The event discusses the history and evolution of the fashion brand Fendi, focusing on its development over the years.