In 1966, Bottega Veneta introduced the iconic Intrecciato weave, a signature design element of the brand. The technique was born out of necessity due to the limitations of sewing machines in the Veneto region where the brand originated.

Bottega Veneta inaugurated its first store in New York in 1972.

In 1980, Bottega Veneta gained prominence in the fashion industry. Celebrities like Lauren Hutton were seen carrying the Veneta Intrecciato Clutch bag in the movie American Gigolo, and Andy Warhol created a short film titled Bottega Veneta Industrial Videotape.

Andy Warhol's studios produced the short film 'Bottega Veneta Industrial Videotape' in 1985.

In 1995, Ohio-born Edward Buchanan started working at Bottega Veneta after graduating from Parsons School of Design. He was appointed as the design director and collaborated with creative director Laura Moltedo to create the brand's first ready-to-wear collection.

In October 1997, the women's ready-to-wear line of Bottega Veneta made its debut, although it was briefly scrapped by Gucci. Tomas Maier reinstated the line, marking a significant moment in the brand's history.

In October 1998, Bottega Veneta staged its first fashion show at Palazzo Serbelloni, showcasing its latest collection to the world.

In November 1999, Tomas Maier was appointed as the creative director of Bottega Veneta. This decision was made by Gucci Group, as Tom Ford focused on the design of the Yves Saint Laurent Rive Gauche rtw line, which was also acquired by the group.

In 2000, Gucci Group acquired Bottega Veneta, recognizing its strong heritage in high-quality leather accessories and shoes with Italian craftsmanship. The brand's potential for revenue growth was seen as significant, with revenues around $50 million at the time.

In February 2001, Gucci, a subsidiary of Kering, purchased Bottega Veneta for $156 million.

In May 2001, Tomas Maier was selected as the creative director of Bottega Veneta, aligning the brand for a new creative direction. His appointment was a crucial step in the brand's reinvention.

In June 2001, Tomas Maier took on the role of creative director at Bottega Veneta.

Tomas Maier introduced the Cabat bag in 2002, featuring the iconic Intrecciato weave. This unlined tote is known for its lightness, soft form, and elegant design, with a removable interior zipped pouch and unique 'number plate'. Crafted over two days by the brand's artisans, the Cabat is produced in limited numbers each year.

In 2004, Bottega Veneta introduced its menswear line under the direction of Tomas Maier. The brand quickly established its signature look, characterized by refinement, realism, and a commitment to evolution rather than following trends.

In February 2005, Bottega Veneta showcased its first women's ready-to-wear runway show.

In June 2006, Bottega Veneta presented its first men's runway show.

In January 2009, Marco Bizzarri, who was previously at Stella McCartney, became the president and CEO of Bottega Veneta. Despite the global recession at the time, he managed to guide the brand through a period of growth.

In June 2011, Bottega Veneta introduced its first women's fragrance, Eau de Parfum.

In 2012, Bottega Veneta's sales surpassed the $1 billion mark.

In 2013, Bottega Veneta relocated its headquarters to the historic 18th-century Villa Schroeder-Da Porto in the Veneto region of Italy. The new headquarters, situated in a park about 16 miles from Vicenza, reflected the brand's commitment to luxury and sustainability, achieving LEED Certification at the Platinum level.

In April 2014, Marco Bizzarri resigned as the CEO of Bottega Veneta. This marked a change in leadership for the company.

In January 2015, Carlo Alberto Beretta took over as the new CEO of Bottega Veneta, succeeding Marco Bizzarri.

In October 2016, Claus-Dietrich Lahrs was appointed as the CEO of Bottega Veneta, taking on a key leadership role within the company.

Photographer Todd Hido worked with Bottega Veneta for its advertisement campaign in 2017.

On June 13, 2018, Thomas Maier resigned as Bottega Veneta's creative director after 17 years of tenure. During his leadership, the brand experienced a revival of its prestige and revenue, focusing on craftsmanship and the iconic Intrecciato weave.

Marie von Behrens celebrated her 3rd birthday in New York in 2019, carrying the Maxi Weave Padded Cassette Bag from Bottega Veneta.

Bottega Veneta, known for its iconic Intrecciato woven leather accessories and timeless ready-to-wear collections, continues to uphold its refined essence and quality standards in 2020 under the creative direction of Tomas Maier.

On November 10, 2021, Bottega Veneta and Daniel Lee announced the creative director’s departure from the label after three years. Daniel Lee expressed gratitude for his time at Bottega Veneta and thanked the team for their collaboration.

Matthieu Blazy was appointed as the new creative director of Bottega Veneta in November 2021. His role is to enhance the modern relevance of the brand while preserving its core values.

In February 2024, Bottega Veneta expanded its presence by opening a new store in Milan at the historic Galleria Vittorio Emanuele II, further solidifying its position in the fashion capital.