Prada

Prada's rich heritage began 140 years ago, captivating fashion enthusiasts worldwide with its commitment to innovation.

Prada is one of the most iconic brands in fashion history. The designers behind the brand have continually striven to be innovative while maintaining their classically refined style. The House of Prada has proven its longevity, and the Prada name will still be in demand for years to come.

In 1919, Prada was granted the title of Official Supplier of the Italian Royal House, enabling the brand to incorporate the House of Savoy coat of arms and knotted rope design into its logo. This recognition elevated Prada's status as a symbol of the Italian aristocracy.

Miuccia Prada, daughter of Luisa Prada, joined the family company in 1970, eventually taking over the business from her mother in 1978.

Miuccia Prada joined the company in 1975, bringing a new vision to the brand. Her first design, the Nylon bag, became a cult hit and marked the resurgence of the brand.

In 1977, Miuccia Prada's creativity combined with Patrizio Bertelli's entrepreneurial spirit led to the development of a new business model for the international expansion of the Prada brand.

Miuccia Prada, daughter of Mario Prada, took over the family business in 1978 after working for twenty years as a successor to her father. She played a crucial role in shaping the future of Prada.

In 1979, Prada introduced footwear to their product line, marking the beginning of their expansion into the fashion industry.

Miuccia Prada's unconventional approach to luxury garnered widespread acclaim in the fashion industry, solidifying Prada's reputation as a trailblazer. The brand's unique style and avant-garde designs set new standards and influenced the direction of fashion trends.

In 1983, Prada expanded by opening its second boutique in Galleria Vittorio Emmanuelle, a strategic move that elevated the brand into the luxury segment.

In 1984, Prada introduced the iconic Vela backpack, the first product made of nylon. This innovative use of material transformed the fashion industry's perception of luxury, combining practicality and luxury in a unique way.

The iconic classic Prada handbag was introduced in 1985, becoming a highly successful and enduring product for the brand.

Miuccia and Bertelli got married in 1987 and they are still leading the Prada family business together.

In 1988, Prada's first runway collection made its debut to critical acclaim, solidifying the brand as a key player in the fashion industry.

In 1989, Prada introduced a women's clothing collection featuring dropped waistlines and narrow belts design, which was well-received by the public. The collection did not have a prominent brand logo, setting Prada apart from its competitors like Louis Vuitton.

By the early 1990s, Prada had transformed into one of the most sought-after brands in the fashion world, known for its clean lines, luxurious fabrics, and color selections.

In 1991, Prada continued its retail expansion by opening more boutiques in locations including New York City, China, and Japan.

In 1993, Fondazione Prada was founded to explore the significance of cultural involvement in contemporary society.

In 1995, Prada showcased its Spring/Summer collection featuring supermodels like Kate Moss, Naomi Campbell, Linda Evangelista, and Carla Bruni. The show was a standout in the fashion industry during the early 90s.

In 1996, Miuccia Prada surprised the fashion world with unconventional designs like backless tops, pedal pushers, and clunky styles. Her unpredictability made Prada stand out in the industry.

In 1997, Patrizio Bertelli's passion for sailing leads to the creation of the Prada Challenge for the 2000 America's Cup team, marking the first challenge for the America's Cup, the oldest sporting competition in the world.

In June 1998, Bertelli gained a 9.5% return on investment amounting to US$260 million, leading to speculations of a possible takeover of the Gucci group.

In 1999, the Prada Group purchased Church's, a renowned brand known for its handcrafted luxury footwear with a British flair.

In 2003, the Prada Group signed a licensing agreement with Luxottica to enter the eyewear sector with Prada and Miu Miu collections, and with Puig for the production of its first fragrances.

In 2004, the Los Angeles Epicenter is inaugurated, once again showcasing the unique design approach of Prada's 'Epicenter' stores, this time by architect Rem Koolhaas.

In 2005, artists Michael Elmgreen and Ingar Dragset created the Prada Marfa store in Texas as a sculpture-cum-landmark. Despite its appearance like a typical Prada store, it is located in a remote area with no staff and sealed doors, serving as an art installation rather than a functioning retail outlet.

On December 10, 2009, Bovrisse filed a lawsuit against Prada Japan, accusing the company of gender discrimination in the workplace. In response, Prada Luxembourg, where the trademark is registered, filed a countersuit for defamation, claiming that advocating for women's rights tarnished the brand's image.

The Prada Female Discrimination Case emerged in 2010 as a significant women's rights lawsuit within the luxury fashion industry. It gained global attention and was dubbed 'David vs. Goliath' by prominent NGOs for its impact. The case was initiated by activist Tarana Burke, four years after the Me Too movement.

In June 2012, Prada opened its largest ever boutique in Dubai's Mall of the Emirates.

In 2013, the Prada Group published its Social Responsibility Report voluntarily for the first time.

In 2014, the Prada Group acquired the historic Pasticceria Marchesi, which was founded in Milan in 1824.

In 2015, the Prada Group initiated a significant investment plan to upgrade its manufacturing facilities and enhance the quality of its working environments.

In 2017, the Prada Group solidified its dedication to sustainability by releasing its 'Sustainability Policy'.

On December 14, 2018, Prada faced backlash and was forced to remove a new range of accessories and displays from its stores due to featuring 'blackface imagery'. The brand received online outrage and criticism for using racially insensitive imagery.

In 2019, Prada launched Re-Nylon, a sustainable fabric made from regenerated nylon called ECONYL®. This initiative aimed to promote environmental consciousness in the fashion industry.

In February 2020, Miuccia Prada and Patrizio Bertelli appointed Belgian designer Raf Simons as co-creative director of Prada.

In August 2020, Prada announced that it would no longer use kangaroo leather in its products.

In 2021, Luna Rossa Prada Pirelli emerges victorious in the PRADA Cup, earning the right to challenge the Defender Emirates Team New Zealand in the 36th America’s Cup.

Miuccia Prada's innovative and forward-thinking approach to fashion design for the luxury brand Prada.

The event marks the history of Prada, a renowned fashion brand, and signifies a significant milestone in the fashion industry.

In January 2024, Prada announced a new collaboration with the international non-profit organization Bibliothèques Sans Frontières to establish a resource space dedicated to the seabed, emphasizing its commitment to environmental causes.