Last Updated:

2024-04-26 01:21:50

Ralph Lauren Corporation

American fashion company founded by Ralph Lauren.

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American fashion company founded by Ralph Lauren.

Ralph Lauren Corporation, founded in 1967, is a publicly traded fashion company known for its mid-range to luxury products in apparel, home, accessories, and fragrances. The company's brands range from mid-range to luxury, with its flagship brand being Polo Ralph Lauren. Ralph Lauren also licenses its name to various companies for eyewear, fragrances, cosmetics, underwear, sleepwear, bedding, fabric, wallpaper, and home furniture.

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1919

Ralph Lauren's manor built in Bedford, New York

Ralph Lauren owns a 17,000 sq foot manor built in 1919 in Bedford, New York.

1939-10-14

Birth of Ralph Lauren

Ralph Lauren, born as Ralph Lifshitz on October 14, 1939 in the Bronx, New York City, is an American fashion designer, philanthropist, and billionaire businessman. He is best known for founding the brand Ralph Lauren, which has become a global multibillion-dollar enterprise.

1962

Ralph Lauren acquires 1962 Ferrari 250 GTO

Ralph Lauren is well known as a collector of automobiles and owns a 1962 Ferrari 250 GTO, among other rare cars.

1964-12-20

Ralph Lauren marries Ricky Ann Loew-Beer

On December 20, 1964, Ralph Lauren married Ricky Ann Loew-Beer in New York City. They met six months earlier in a doctor's office where she was working as a receptionist. She is the author of The Hamptons: Food, Family and History.

1967

Men's Polo Ralph Lauren

In 1967, Ralph Lauren launched Men's Polo, his first complete line of sportswear and tailored clothing. It later became one of the top-selling clothing lines globally.

1968

Debut of first full men's collection

In 1968, Ralph Lauren debuted his first full men's collection, featuring standout pieces like a white flannel suit and dress shirts made from unexpected sport shirt fabrics. His inspiration was to bring more romance and excitement to men's fashion.

1969

Exclusive Deal with Bloomingdale's

By 1969, Bloomingdale's sold Ralph Lauren's men line exclusively, marking a significant milestone in the brand's history. It was the first time the department store gave a designer his own in-store shop.

1970

Ralph Lauren's Brand Found Space in Bloomingdale's Boutique

In 1970, Ralph Lauren quickly secured a physical space in a Bloomingdale's boutique, showcasing his dedication to the brand.

1971

Introduction of Polo Ralph Lauren Logo

In 1971, Ralph Lauren changed the name of his company from 'Polo Fashion' to 'Polo Ralph Lauren' and introduced the iconic logo of a jockey on horseback. This rebranding significantly increased brand awareness and popularity.

1972

Introduction of Ralph Lauren's Iconic Polo Shirt

In 1972, Ralph Lauren introduced the iconic Polo Shirt, a garment crafted from premium materials and available in various colors, which became a lasting symbol of American style.

1974

Outfitting the male cast of The Great Gatsby film

In 1974, Ralph Lauren outfitted the male cast of The Great Gatsby film in costumes from his Polo line, including a specially designed pink suit for Robert Redford's Jay Gatsby.

1977

Ralph Lauren wins Coty award for womenswear and Coty Hall of Fame award for menswear

Ralph Lauren becomes the first designer to win in both men's and women's categories in the same year. Saks Fifth Avenue celebrates by placing an ad in The New York Times featuring Ralph in black tie and blue jeans.

1978-03-12

Launch of Lauren fragrance for women

In March 1978, Ralph Lauren introduced the first Ralph Lauren fragrance for women, marking the company's entry into the fragrance market.

1978-03-26

Launch of Polo cologne for men

In March 1978, Ralph Lauren launched Polo, the first cologne for men under the Ralph Lauren brand, expanding the fragrance line.

1979

Ralph embraces the cowboy spirit

In 1979, Ralph Lauren introduced Polo Western, a new line of denim, apparel, and accessories inspired by the purpose-built clothes of the American West, embodying the cowboy spirit. The tagline 'made to be worn' encapsulates the essence of the collection.

1981

Ralph opens his first store outside the United States

In 1981, Ralph Lauren expanded his brand globally by opening his first store outside the United States. This marked a significant milestone in the international growth and presence of the Ralph Lauren Corporation.

1983

Ralph Lauren Home

Ralph Lauren Home, introduced in 1983, offers a complete collection of home furnishings and accessories. It was the first home collection by an American clothing designer.

1984

Ralph presents his Safari Collection

In 1984, Ralph Lauren introduces his Safari Collection, inspired by the vision of an African safari. The collection, along with its advertising campaign, anticipates the release of the award-winning film 'Out of Africa' the following year.

1986

Ralph redefines retail with his first flagship

In 1986, Ralph Lauren revolutionizes retail with the opening of his first flagship store. This move marks a significant milestone in the brand's history, setting new standards in the retail industry.

1987-04

Ralph Lauren undergoes surgery for brain tumor

In April 1987, Ralph Lauren underwent surgery to remove a benign brain tumor and made a full recovery.

1988

Launch of Polo Country

Polo Country was a themed brand launched in 1988, embodying Americana and country store aesthetics. It served as a spiritual predecessor to Double RL.

1989-10-27

Ralph Lauren's Big Time Safari

Ralph Lauren's event 'Big Time Safari' was covered in Women's Wear Daily on October 27, 1989.

1990

1938 Bugatti Type 57SC Atlantic wins Best of Show at Pebble Beach Concours d'Elegance

In 1990, Ralph Lauren's 1938 Bugatti Type 57SC Atlantic won the prestigious 'Best of Show' award at the Pebble Beach Concours d'Elegance.

1991-07-26

Polo Crest Fragrance Launch

Pete Born reported in Daily News Record on July 26, 1991, about the launch of Polo Crest fragrance with a fashion approach.

1992-04-27

Hearst and Lauren Lifestyle Magazine

Scott Donaton and Pat Sloan reported in Advertising Age on April 27, 1992, about Hearst and Ralph Lauren collaborating on a lifestyle magazine.

1992-08-21

Ralph Lauren's Men's Safari TV Trail

Women's Wear Daily mentioned on August 21, 1992, that Ralph Lauren embarked on a TV trail for Men's Safari.

1992-11-02

Ralph Lauren Magazine Test

In Advertising Age on November 2, 1992, it was mentioned that Ralph Lauren was conducting a magazine test.

1993

1930 Mercedes-Benz SSK 'Count Trossi' roadster wins Best of Show at Pebble Beach Concours d'Elegance

In 1993, Ralph Lauren's 1930 Mercedes-Benz SSK 'Count Trossi' roadster won the coveted 'Best of Show' title at the Pebble Beach Concours d'Elegance.

1994

Ralph Lauren Purple Label Launch

Ralph Lauren Purple Label, the flagship brand offering suiting, custom tailored made-to-measure suits, sportswear, footwear, and accessories for men, was launched in 1994. It focuses on using fine textiles and manufacturing methods to represent the highest level of Ralph Lauren offerings.

1995

Introduction of Purple Label

In 1995, Ralph Lauren introduced Purple Label, a new line inspired by the finest European tailoring, showcasing unprecedented levels of refinement and style. The launch campaign featured Ralph himself wearing a double-breasted chalk-stripe suit from the collection.

1996

Launch of Lauren Ralph Lauren brand

Lauren Ralph Lauren for Women launched in 1996, offering sportswear, denim, dresses, activewear, and accessories and footwear at a cheaper price point. Lauren for Men offers men's tailored clothing at a cheaper price point.

1997-06-12

Ralph Lauren Corporation Goes Public

On June 12, 1997, Ralph Lauren Corporation became a publicly traded company on the New York Stock Exchange, marking a significant milestone in its corporate history.

1998

Preservation of Star-Spangled Banner

Polo Ralph Lauren contributed $10 million to Save America's Treasures in 1998 to preserve the original 1813 flag that inspired the US National Anthem. The flag was unveiled in 2008 at the Smithsonian National Museum of American History.

1999-03

Opening of 'RL' Restaurant in Chicago

In March 1999, the 98-seat restaurant 'RL' opened in Chicago, complementing the Ralph Lauren store in the area.

2000-09-15

Pink Pony Campaign Launch

On September 15, 2000, Ralph Lauren Corporation initiated the Pink Pony Campaign, a national effort to address disparities in cancer care by raising awareness and improving prevention, screening, and treatment in underserved communities.

2001-09-11

Establishment of American Heroes Fund

The Polo Ralph Lauren Foundation created the American Heroes Fund after the September 11th attacks to allow employees and customers to contribute to the relief efforts.

2002

Ralph Lauren hosts Runway Shows for Fall 2002 and Spring 2003 collections of Purple Label

Ralph Lauren hosts Runway Shows for the Fall 2002 and Spring 2003 collections of Purple Label at the company’s palazzo in the Italian fashion capital.

2003

Ralph Lauren Center for Cancer Care opens in New York

The Ralph Lauren Center for Cancer Care opens in New York, a partnership between Ralph Lauren, Memorial Sloan Kettering Cancer Center, and North General Hospital to provide cancer screening and treatment services to Harlem and surrounding communities.

2004

Launch of Rugby Ralph Lauren

Rugby Ralph Lauren, a youth-centered line, was established in 2004 featuring brightly colored rugby shirts and distinctive branding elements like a skull-and-crossbones logo. It was discontinued in 2013.

2005

Introduction of Ralph Lauren Black Label

Ralph Lauren Black Label, a mid-level tailoring brand, debuted in 2005 with a focus on slim cuts, modern fabrics, and minimal aesthetics. It positioned itself between Ralph Lauren Purple Label and Polo Ralph Lauren.

2006

Polo Ralph Lauren becomes official outfitter of Wimbledon

Polo Ralph Lauren becomes the official outfitter of Wimbledon, making Ralph the first designer in the tournament’s history to create uniforms for all on-court officials.

2007-07

Levi Strauss & Co. lawsuit against Abercrombie & Fitch and RL Corporation

In July 2007, Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch and the RL Corporation for trademark infringement, specifically regarding the use of Levi's trademarked pocket design of connected arches in their products.

2008-11-19

Preservation of the Star-Spangled Banner

The original 1813 Star-Spangled Banner, which inspired the National Anthem, was preserved in 2008 with a $10 million contribution from Polo Ralph Lauren. The flag was unveiled at the Smithsonian National Museum of American History in Washington D.C.

2009

Ralph Lauren Watch & Jewelry Co. Launch

In 2009, Ralph Lauren, in collaboration with luxury group Compagnie Financière Richemont SA, launched the Ralph Lauren Watch & Jewelry Co. offering a collection of timepieces and jewelry.

2010

Ralph Lauren Receives Keys to the City

In 2010, designer Ralph Lauren received the keys to the city from the New York City Mayor, becoming the first fashion designer to receive this prestigious honor, recognizing his contributions to the fashion industry and the city.

2011-06

Dylan Lauren marries Paul Arrouet

In June 2011, Dylan Lauren, owner of Dylan's Candy Bar in New York City, married hedge fund manager Paul Arrouet. They had twins on April 13, 2015, via surrogate in New York City.

2011-09

David Lauren marries Lauren Bush

In September 2011, David Lauren, an executive vice president at Ralph Lauren Corporation, married Lauren Bush, granddaughter of former U.S. President George H. W. Bush. They have three children and live in Manhattan.

2013-07

Commitment to restore École des Beaux-Arts in Paris

In July 2013, Ralph Lauren Corporation announced its commitment to restore the prestigious École des Beaux-Arts in Paris, a renowned art school in France.

2014-08

Ralph's Coffee Opening in New York City

Ralph's Coffee opened in August 2014 on the second floor of the Polo Flagship store in New York City. It offers a premium coffee experience for customers.

2015-09-29

Appointment of Stefan Larsson as CEO

On September 29, 2015, it was announced that Stefan Larsson would replace Ralph Lauren as CEO of the company, while Lauren would continue as executive chairman and chief creative officer.

2016

Opening of The Ralph Lauren Centre for Breast Cancer Research in London

The Ralph Lauren Centre for Breast Cancer Research opens in London at The Royal Marsden NHS Foundation Trust, providing world-class facilities for rapid and in-depth analysis of breast cancer.

2017-05-17

Patrice Louvet becomes CEO

On May 17, 2017, Patrice Louvet was appointed as the President and CEO of Ralph Lauren Corporation.

2018-09-08

50th Anniversary Fashion Show at Central Park

Ralph Lauren celebrated the 50th anniversary of his brand with a fashion show at Bethesda Terrace in Central Park on September 8, 2018, attended by notable figures from various industries.

2019

Discontinuation of American Living at Macy's

The American Living line sold at Macy's, which included women's clothing, was discontinued in 2019. This line was part of Ralph Lauren's mid-range lifestyle offerings.

2020-03

Donation and production for COVID-19 support

In March 2020, Ralph Lauren Corporation donated $10 million and initiated the production of isolation gowns and medical masks to aid in the fight against COVID-19.

2020-10

Transition of Chaps brand to licensed business model

In October 2020, Ralph Lauren Corporation announced the transition of its Chaps brand to a fully licensed business model.

2021-05

Sale of Club Monaco brand

In May 2021, Ralph Lauren Corporation announced the sale of its Club Monaco brand to private equity firm Regent LP.

2022-03

Resignation of Howard Smith from Ralph Lauren Corp.

In March 2022, Howard Smith, the chief commercial officer of Ralph Lauren Corp., resigned after an investigation revealed that his actions had violated the company's code of conduct. The board found that Smith's behavior necessitated his resignation.

2022-05

Ralph Lauren Foundation's $25 million commitment

In May 2022, The Ralph Lauren Foundation announced a $25 million commitment to fund and establish five Ralph Lauren cancer centers, benefiting institutions with a National Cancer Institute designation.

2023-08-02

Free Shipping & Returns With an RL Account Promotion

This promotion offers free shipping and returns for customers with an RL Account when shopping on RalphLauren.com, The Ralph Lauren App, and select full-price Ralph Lauren retail stores. The offer excludes Polo Ralph Lauren Factory Stores and does not have cash value. It is also not applicable to previously purchased merchandise.

2023-09-26

Ralph Lauren History, Style Evolution and Influence on Vintage Fashion

The event discusses the history of Ralph Lauren, his style evolution over the years, and his significant influence on vintage fashion trends.

2024-01-30

Ralph Lauren Winter Sale

Ralph Lauren is offering a winter sale on their products available in the US only at RalphLauren.com, The Ralph Lauren App, and select full-price Ralph Lauren retail stores. The offer excludes Polo Ralph Lauren Factory Stores and cannot be applied to previous purchases.

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Ralph Lauren Corporation