Born in 1966 in Daejeon, South Korea, Baek Jong-won rose to fame as a prominent chef and entrepreneur in the culinary world. He first gained attention for his diverse range of restaurants, including the popular "Original Ssambap House" and "Hong Kong Banjum," showcasing his ability to blend traditional Korean flavors with modern dining concepts. With a keen business acumen, Baek transformed the restaurant industry by developing various successful food franchises, earning him a reputation as a leading figure in Korean gastronomy. He has also become a beloved television personality through his appearances on popular cooking shows, where he shares his expertise and passion for cooking. Despite facing significant challenges, including financial struggles during the 1997 Asian financial crisis, Baek's resilience and creativity allowed him to rebuild his career and establish a vast culinary empire. His impact extends beyond the kitchen, as he actively engages in philanthropic efforts and serves as a role model for aspiring chefs in South Korea.