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PepsiCo

American multinational food and beverage corporation.
PepsiCo

PepsiCo, Inc. is a global company with a diverse range of food and beverage brands. It was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo's portfolio includes 23 billion-dollar brands and operates in over 200 countries, generating annual revenues exceeding US$70 billion. Despite criticisms for environmental and health impacts, PepsiCo has pledged to reduce its negative effects.

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Related

The Coca-Cola CompanyThe Kraft Heinz CompanyProcter & GambleUnileverHeineken N.V.Philip Morris InternationalNestléConocoPhillipsEli Lilly and CompanyKellogg's

Timeline

1893
Invention of Pepsi-Cola by Caleb Bradham
In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, started experimenting with various soft drink recipes at his drugstore soda fountain.
1898-08-28
Renaming of Brad's Drink to Pepsi-Cola
Caleb Bradham renames his formulation 'Brad's Drink' to 'Pepsi-Cola' on August 28, 1898. This marks the official introduction of the iconic beverage brand.
1902
Formation of the First Pepsi-Cola Company
In 1902, Caleb Bradham applies for a trademark for Pepsi-Cola with the U.S. Patent Office and establishes the first Pepsi-Cola Company. This step signifies the transition of Pepsi-Cola from a popular drink to a formal business.
1905
Introduction of New Pepsi Logo Design
A new Pepsi logo design was introduced in 1905, resembling the original logo but with improved visibility and more variation.
1906
Modification of Pepsi Logo
In 1906, modifications were made to the Pepsi logo to enhance its visual appeal or branding.
1907
Expansion of Pepsi-Cola Company
In 1907, Pepsi-Cola Company expands its bottling network to 40 franchises, selling over 100,000 gallons of syrup.
1908
Modernization of Pepsi-Cola Delivery
In 1908, Pepsi-Cola becomes one of the first companies to switch from horse-drawn carts to motor vehicles for delivery. Two hundred fifty bottlers in 24 states are contracted to produce and distribute Pepsi-Cola.
1931
Charles G. Guth acquires Pepsi-Cola trademark and assets
In 1931, Charles G. Guth, the founder of the modern Pepsi-Cola, acquired the trademark and assets of the company. Under his leadership, a new Pepsi-Cola Company was established with improved products and successful marketing strategies.
1933
Guth Acquires Majority Ownership of Pepsi
By the end of 1933, Charles G. Guth acquires Roy C. Megargel's interest in the company, giving himself 91% ownership of Pepsi after a series of strategic moves.
1940
Introduction of Mountain Dew
In 1940, Pepsi introduced 'Mountain Dew' as a new product to their beverage lineup.
1941
Merger of Pepsi-Cola Company into Loft, Inc.
In 1941, the Pepsi-Cola Company was merged into Loft, Inc., leading to the change of the company's name to the Pepsi-Cola Company. This merger marked a significant transition in the company's ownership and structure.
1948
Pepsi changes colors to red, white, and blue
In 1948, Pepsi altered its colors to red, white, and blue to show support for America's war efforts and to present itself as a more patriotic brand.
1959
PepsiCo's Entry into Soviet Union Market
In 1959, PepsiCo made history by becoming the first US consumer product to be produced and marketed in the Soviet Union after negotiating a cola monopoly in the USSR.
1961
Rebranding of Pepsi-Cola to Pepsi
In 1961, Pepsi-Cola underwent another name change to simply Pepsi, solidifying its brand identity in the market.
1965
Merger of Frito-Lay, Inc. and Pepsi-Cola Company
In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, leading to the establishment of PepsiCo. Following the merger, Frito-Lay has functioned as a fully owned subsidiary of PepsiCo.
1967
Introduction of Aluminum Cans by Pepsi
Pepsi introduced the innovative concept of utilizing aluminum cans for their products in 1967, revolutionizing the packaging industry.
1973
Pepsi Logo Change to Flat Portrait of Pepsi Bottle Lid
In 1973, Pepsi changed their logo once again, this time to a flat portrait of a Pepsi bottle lid.
1985
Pepsi Space Can Test
Pepsi successfully tests a 'space can' aboard the space shuttle, marking a unique milestone in the cola war between Pepsi and Coca-Cola.
1987
Roger Enrico named President/CEO of PepsiCo Worldwide Beverages
In 1987, Roger Enrico was appointed as the President/CEO of PepsiCo Worldwide Beverages.
1988
Craig Weatherup appointed President/CEO of Pepsi-Cola Company
In 1988, Craig Weatherup was named as the President/CEO of Pepsi-Cola Company.
1989
PepsiCo's Barter Deal with Soviet Union
In 1989, PepsiCo engaged in a barter deal with the Soviet Union, exchanging Pepsi syrup for Soviet goods including oil tankers, submarines, and warships.
1990
Ray Charles endorses Diet Pepsi with slogan 'You Got The Right One Baby'
In 1990, Ray Charles joined the Pepsi family by endorsing Diet Pepsi with the slogan 'You Got The Right One Baby'.
1991
Craig E. Weatherup named CEO of Pepsi-Cola North America
In 1991, Craig E. Weatherup was appointed as the CEO of Pepsi-Cola North America as Canada became part of the company's North American operations.
1992
Introduction of Aquafina bottled water by Pepsi-Cola
In 1992, Pepsi-Cola recognized the increasing interest in healthy drinks and introduced Aquafina bottled water. This move diversified PepsiCo's product portfolio.
1994
Introduction of Expiration Dates by Pepsi-Cola
In 1994, Pepsi-Cola started adding expiration dates to all its products for consumer safety and quality assurance.
1997-10-06
Tricon Global Restaurants Spinoff
On October 6, 1997, the spinoff of Tricon Global Restaurants, Inc. from PepsiCo was scheduled to take place, with each PepsiCo shareholder receiving one share of Tricon stock for every ten shares of PepsiCo stock owned.
2000
PepsiCo acquires Quaker Oats and Gatorade
In 2000, PepsiCo purchased Quaker Oats, which included the popular sports drink brand Gatorade, in a deal worth over $13 billion.
2001
PepsiCo Inc. acquisition of Quaker Oats Co.
In 2001, PepsiCo Inc. completed its $13.8 billion acquisition of Quaker Oats Co. The combined firm retained the name PepsiCo and had a combined revenue of $25 billion, acquiring the much-valued Gatorade sports drink.
2002
Pepsi becomes Official Soft Drink Sponsor of National Football League
In 2002, Pepsi secured the sponsorship deal to become the official soft drink sponsor of the National Football League (NFL), a major milestone in sports marketing.
2003
Pepsi logo modification
In 2003, the Pepsi logo underwent a modification while still maintaining its circular shape with red, blue, and white swirls. The logo remains recognizable by many Americans.
2004
Introduction of Pepsi EDGE
Pepsi introduced Pepsi EDGE in 2004, a cola with the same flavor as regular colas but with half the sugar, carbs, and calories, catering to health-conscious consumers.
2005-12
PepsiCo Surpasses The Coca-Cola Company in Market Value
In December 2005, PepsiCo exceeded The Coca-Cola Company in market value for the first time in 12 years, marking a significant milestone in their competition.
2006
Pesticide Regulation Dispute in India
PepsiCo faced resistance in India in 2006 over allegations of high pesticide levels in its products. The dispute led to a temporary ban on PepsiCo soft drinks in Kerala, which was later reversed by the Kerala High Court.
2006-10-01
Indra Nooyi becoming CEO of PepsiCo
On October 1, 2006, former Chief Financial Officer and President Indra Nooyi replaced Steve Reinemund as chief executive officer of PepsiCo. Nooyi later became Chairman of the Board and was recognized as one of the most powerful women in business.
2007
PepsiCo's CEO Indra Nooyi Addresses Water Usage in India
PepsiCo's CEO, Indra Nooyi, visited India in 2007 to discuss the company's water usage practices, leading to positive feedback from environmental organizations like the Centre for Science & Environment.
2009
PepsiCo's Global Water Conservation Practices
PepsiCo saved over 12 billion liters of water worldwide in 2009 through efficiency improvements and conservation practices. This included initiatives like cleaning Gatorade bottles with purified air and reducing water usage at manufacturing facilities.
2010
Supreme Court Ruling on Pesticide Complaint Against PepsiCo India
In November 2010, the Supreme Court of India invalidated a criminal complaint against PepsiCo India regarding pesticide levels in its beverages. The court ruled that the tested beverages met local standards at the time of the allegations.
2011-03-15
PepsiCo unveiled world's first plant-based PET bottle
On March 15, 2011, PepsiCo revealed the world's first plant-based PET bottle made from materials like switch grass and pine bark, aiming for a sustainable and recyclable packaging solution.
2012
PepsiCo and NFL 10-year sponsorship renewal
In 2012, PepsiCo and the NFL announced a 10-year sponsorship renewal deal reportedly valued at up to $2 billion.
2015
PepsiCo's Product Mix
As of 2015, PepsiCo's product mix consisted of 53 percent foods and 47 percent beverages, with several hundred brands generating significant retail sales.
2030
PepsiCo's goal of 100% renewable energy
PepsiCo aims to transition its electricity sources to 100% renewable energy globally, with a target to reduce greenhouse gas emissions by 75% by 2030 compared to 2015 levels.
End of the Timeline
PepsiCo

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