Last Updated:

2024-03-30 04:46:35

PepsiCo

American multinational food and beverage corporation.

PepsiCo, Inc. is a global company with a diverse range of food and beverage brands. It was formed in 1965 through the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo's portfolio includes 23 billion-dollar brands and operates in over 200 countries, generating annual revenues exceeding US$70 billion. Despite criticisms for environmental and health impacts, PepsiCo has pledged to reduce its negative effects.

The Coca-Cola Company The Kraft Heinz Company Procter & Gamble Unilever Heineken N.V.Philip Morris International Nestlé ConocoPhillips Eli Lilly and Company Kellogg's

1893

Invention of Pepsi-Cola by Caleb Bradham

In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, started experimenting with various soft drink recipes at his drugstore soda fountain.

1898-08-28

Renaming of Brad's Drink to Pepsi-Cola

Caleb Bradham renames his formulation 'Brad's Drink' to 'Pepsi-Cola' on August 28, 1898. This marks the official introduction of the iconic beverage brand.

1902

Formation of the First Pepsi-Cola Company

In 1902, Caleb Bradham applies for a trademark for Pepsi-Cola with the U.S. Patent Office and establishes the first Pepsi-Cola Company. This step signifies the transition of Pepsi-Cola from a popular drink to a formal business.

1903-06-16

Pepsi-Cola trademarked

On June 16, 1903, 'Pepsi-Cola' became an official trademark, signifying the growth of the business.

1904

Bradham purchases the Bishop Factory

In 1904, Caleb Bradham buys the Bishop Factory in New Bern for $5,000 and relocates all bottling and syrup operations to this site, marking a significant development for Pepsi.

1905

Introduction of New Pepsi Logo Design

A new Pepsi logo design was introduced in 1905, resembling the original logo but with improved visibility and more variation.

1906

Modification of Pepsi Logo

In 1906, modifications were made to the Pepsi logo to enhance its visual appeal or branding.

1907

Expansion of Pepsi-Cola Company

In 1907, Pepsi-Cola Company expands its bottling network to 40 franchises, selling over 100,000 gallons of syrup.

1908

Modernization of Pepsi-Cola Delivery

In 1908, Pepsi-Cola becomes one of the first companies to switch from horse-drawn carts to motor vehicles for delivery. Two hundred fifty bottlers in 24 states are contracted to produce and distribute Pepsi-Cola.

1909

Barney Oldfield Endorses Pepsi-Cola

In 1909, automobile race pioneer Barney Oldfield endorses Pepsi-Cola in newspaper ads, praising it as a refreshing and invigorating drink.

1910

First Pepsi-Cola Bottlers' Convention

In 1910, the first Pepsi-Cola bottlers' convention takes place in New Bern, North Carolina.

1920

New Pepsi Slogan

In 1920, Pepsi introduced a new slogan, 'Drink Pepsi-Cola. It will satisfy you.' This catchy slogan aimed to attract more consumers to the brand.

1923-06-08

Purchase of Pepsi trademark and recipe

On June 8, 1923, the Pepsi trademark and secret recipe were purchased by Craven Holding Corporation. This acquisition marked a significant moment in the history of Pepsi-Cola.

1931

Charles G. Guth acquires Pepsi-Cola trademark and assets

In 1931, Charles G. Guth, the founder of the modern Pepsi-Cola, acquired the trademark and assets of the company. Under his leadership, a new Pepsi-Cola Company was established with improved products and successful marketing strategies.

1933

Guth Acquires Majority Ownership of Pepsi

By the end of 1933, Charles G. Guth acquires Roy C. Megargel's interest in the company, giving himself 91% ownership of Pepsi after a series of strategic moves.

1935

Absorption of Pepsi into Loft

In 1935, the shareholders of Loft sued Guth for his stake in Pepsi-Cola Company. Loft won the suit and formally absorbed Pepsi into its operations, leading to the rebranding of Loft as Pepsi-Cola Company.

1939

Introduction of 'Twice as much for a nickel' theme in newspapers

In 1939, the 'Pepsi & Pete' comic strip introduced the catchy slogan 'Twice as much for a nickel' in newspapers, emphasizing the affordability and value proposition of Pepsi-Cola.

1940

Introduction of Mountain Dew

In 1940, Pepsi introduced 'Mountain Dew' as a new product to their beverage lineup.

1941

Merger of Pepsi-Cola Company into Loft, Inc.

In 1941, the Pepsi-Cola Company was merged into Loft, Inc., leading to the change of the company's name to the Pepsi-Cola Company. This merger marked a significant transition in the company's ownership and structure.

1943

Introduction of 'Bigger Drink, Better Taste' theme

In 1943, Pepsi's theme line became 'Bigger Drink, Better Taste,' highlighting the company's commitment to providing a superior and more satisfying beverage experience.

1946

WWII sugar rationing - Pepsi buys a sugar plantation in Cuba

During WWII sugar rationing, Pepsi purchased a sugar plantation in Cuba in 1946.

1948

Pepsi changes colors to red, white, and blue

In 1948, Pepsi altered its colors to red, white, and blue to show support for America's war efforts and to present itself as a more patriotic brand.

1950

Alfred N. Steele becomes CEO of Pepsi-Cola

In 1950, Alfred N. Steele, a former vice president of the Coca-Cola Company, became the chief executive officer of Pepsi-Cola. His focus on large advertising campaigns and sales promotions significantly increased Pepsi-Cola's earnings during the 1950s, making it a major competitor of Coca-Cola.

1958

Pepsi font changes

By 1958, Pepsi made changes to its font, possibly to refresh its brand image and appeal to a modern audience.

1959

PepsiCo's Entry into Soviet Union Market

In 1959, PepsiCo made history by becoming the first US consumer product to be produced and marketed in the Soviet Union after negotiating a cola monopoly in the USSR.

1961

Rebranding of Pepsi-Cola to Pepsi

In 1961, Pepsi-Cola underwent another name change to simply Pepsi, solidifying its brand identity in the market.

1962

Logo Modification

In 1962, the logo of the company underwent a change to a more contemporary appearance.

1964

Pepsi Font Redesign

In 1964, Pepsi redesigned its font to be more creative yet simple in order to appeal to a younger demographic.

1965

Merger of Frito-Lay, Inc. and Pepsi-Cola Company

In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, leading to the establishment of PepsiCo. Following the merger, Frito-Lay has functioned as a fully owned subsidiary of PepsiCo.

1966

Diet Pepsi Logo

The Diet Pepsi logo was introduced in 1966.

1967

Introduction of Aluminum Cans by Pepsi

Pepsi introduced the innovative concept of utilizing aluminum cans for their products in 1967, revolutionizing the packaging industry.

1970

Relocation of PepsiCo headquarters

PepsiCo relocated its headquarters to Purchase, New York in 1970. This move marked a significant shift in the company's operations and presence.

1973

Pepsi Logo Change to Flat Portrait of Pepsi Bottle Lid

In 1973, Pepsi changed their logo once again, this time to a flat portrait of a Pepsi bottle lid.

1974

Opening of First Pepsi Plant in the U.S.S.R.

In 1974, the first Pepsi plant opened in the U.S.S.R.

1976

Pepsi Becomes Largest Soft Drink Brand in American Supermarkets

In 1976, Pepsi became the single largest soft drink brand sold in American supermarkets.

1977

John Sculley named President of Pepsi-Cola

In 1977, John Sculley, a marketing genius, was appointed as the President of Pepsi-Cola at the age of 37.

1978

Introduction of Twelve-pack cans

In 1978, Pepsi experimented with new flavors and introduced twelve-pack cans to the market.

1980

Pepsi becomes number one in sales in the take home market

In 1980, Pepsi achieved the top position in sales in the take-home market, becoming the leading choice for consumers.

1981

PepsiCo agreement with China for soft drink manufacturing

In 1981, PepsiCo reached an agreement with China to manufacture soft drinks, marking the beginning of production the following year.

1982

Introduction of Pepsi Free and Pepsi Challenge activity

In 1982, Pepsi introduced Pepsi Free, a caffeine-free cola, nationwide. The Pepsi Challenge activity also gained significant popularity, reaching 75% of the U.S. market.

1983

Launch of 'Dew it to it' theme by Mountain Dew

In 1983, Mountain Dew launched the 'Dew it to it' theme, adding a new dimension to its marketing strategy.

1984

Pepsi advertising rebranding as 'the choice of a New Generation'

In 1984, Pepsi underwent a significant rebranding in its advertising, positioning itself as 'the choice of a New Generation' to appeal to a younger demographic.

1985

Pepsi Space Can Test

Pepsi successfully tests a 'space can' aboard the space shuttle, marking a unique milestone in the cola war between Pepsi and Coca-Cola.

1986

Acquisition of 7-Up International in Canada

PepsiCo acquires 7-Up International in Canada, expanding its portfolio and market presence.

1987

Roger Enrico named President/CEO of PepsiCo Worldwide Beverages

In 1987, Roger Enrico was appointed as the President/CEO of PepsiCo Worldwide Beverages.

1988

Craig Weatherup appointed President/CEO of Pepsi-Cola Company

In 1988, Craig Weatherup was named as the President/CEO of Pepsi-Cola Company.

1989

PepsiCo's Barter Deal with Soviet Union

In 1989, PepsiCo engaged in a barter deal with the Soviet Union, exchanging Pepsi syrup for Soviet goods including oil tankers, submarines, and warships.

1990

Ray Charles endorses Diet Pepsi with slogan 'You Got The Right One Baby'

In 1990, Ray Charles joined the Pepsi family by endorsing Diet Pepsi with the slogan 'You Got The Right One Baby'.

1991

Craig E. Weatherup named CEO of Pepsi-Cola North America

In 1991, Craig E. Weatherup was appointed as the CEO of Pepsi-Cola North America as Canada became part of the company's North American operations.

1992

Introduction of Aquafina bottled water by Pepsi-Cola

In 1992, Pepsi-Cola recognized the increasing interest in healthy drinks and introduced Aquafina bottled water. This move diversified PepsiCo's product portfolio.

1993

Pepsi-Cola profits surpass $1 billion

Pepsi-Cola achieves a significant milestone as its profits exceed $1 billion.

1994

Introduction of Expiration Dates by Pepsi-Cola

In 1994, Pepsi-Cola started adding expiration dates to all its products for consumer safety and quality assurance.

1995

Launch of 'Nothing else is a Pepsi' campaign

In 1995, Pepsi launched a new campaign declaring 'Nothing else is a Pepsi' and achieved top honors in the year's national advertising championship.

1996-02

Launch of Pepsi World entertainment site

In February 1996, Pepsi made history by launching Pepsi World, an ambitious entertainment site on the World Wide Web. Pepsi World exceeded expectations, becoming one of the most visited and imitated sites, solidifying Pepsi's online presence.

1997-10-06

Tricon Global Restaurants Spinoff

On October 6, 1997, the spinoff of Tricon Global Restaurants, Inc. from PepsiCo was scheduled to take place, with each PepsiCo shareholder receiving one share of Tricon stock for every ten shares of PepsiCo stock owned.

1998-06

PepsiCo Acquires Tropicana Products

In June 1998, PepsiCo acquired Tropicana Products, a major American fruit juice company.

2000

PepsiCo acquires Quaker Oats and Gatorade

In 2000, PepsiCo purchased Quaker Oats, which included the popular sports drink brand Gatorade, in a deal worth over $13 billion.

2001

PepsiCo Inc. acquisition of Quaker Oats Co.

In 2001, PepsiCo Inc. completed its $13.8 billion acquisition of Quaker Oats Co. The combined firm retained the name PepsiCo and had a combined revenue of $25 billion, acquiring the much-valued Gatorade sports drink.

2002

Pepsi becomes Official Soft Drink Sponsor of National Football League

In 2002, Pepsi secured the sponsorship deal to become the official soft drink sponsor of the National Football League (NFL), a major milestone in sports marketing.

2003

Pepsi logo modification

In 2003, the Pepsi logo underwent a modification while still maintaining its circular shape with red, blue, and white swirls. The logo remains recognizable by many Americans.

2004

Introduction of Pepsi EDGE

Pepsi introduced Pepsi EDGE in 2004, a cola with the same flavor as regular colas but with half the sugar, carbs, and calories, catering to health-conscious consumers.

2005-12

PepsiCo Surpasses The Coca-Cola Company in Market Value

In December 2005, PepsiCo exceeded The Coca-Cola Company in market value for the first time in 12 years, marking a significant milestone in their competition.

2006

Pesticide Regulation Dispute in India

PepsiCo faced resistance in India in 2006 over allegations of high pesticide levels in its products. The dispute led to a temporary ban on PepsiCo soft drinks in Kerala, which was later reversed by the Kerala High Court.

2006-10-01

Indra Nooyi becoming CEO of PepsiCo

On October 1, 2006, former Chief Financial Officer and President Indra Nooyi replaced Steve Reinemund as chief executive officer of PepsiCo. Nooyi later became Chairman of the Board and was recognized as one of the most powerful women in business.

2007

PepsiCo's CEO Indra Nooyi Addresses Water Usage in India

PepsiCo's CEO, Indra Nooyi, visited India in 2007 to discuss the company's water usage practices, leading to positive feedback from environmental organizations like the Centre for Science & Environment.

2008

PepsiCo buys controlling interest in JSC Lebedyansky

In 2008, PepsiCo acquired a controlling interest in JSC Lebedyansky, Russia's largest juice manufacturer, expanding its presence in the Russian market. This investment contributed to PepsiCo becoming the largest food and beverage company in Russia.

2009

PepsiCo's Global Water Conservation Practices

PepsiCo saved over 12 billion liters of water worldwide in 2009 through efficiency improvements and conservation practices. This included initiatives like cleaning Gatorade bottles with purified air and reducing water usage at manufacturing facilities.

2010

Supreme Court Ruling on Pesticide Complaint Against PepsiCo India

In November 2010, the Supreme Court of India invalidated a criminal complaint against PepsiCo India regarding pesticide levels in its beverages. The court ruled that the tested beverages met local standards at the time of the allegations.

2011-03-15

PepsiCo unveiled world's first plant-based PET bottle

On March 15, 2011, PepsiCo revealed the world's first plant-based PET bottle made from materials like switch grass and pine bark, aiming for a sustainable and recyclable packaging solution.

2012

PepsiCo and NFL 10-year sponsorship renewal

In 2012, PepsiCo and the NFL announced a 10-year sponsorship renewal deal reportedly valued at up to $2 billion.

2012-08

PepsiCo re-entering Myanmar

In August 2012, PepsiCo signed an agreement with a local Myanmar distributor to sell its soft drinks after a 15-year break to re-enter the country.

2014-05

PepsiCo Palm Oil Commitments

PepsiCo's Palm Oil Commitments in May 2014 aimed to prevent contributing to deforestation and human rights abuses in the palm oil industry, although criticized for not going far enough.

2015

PepsiCo's Product Mix

As of 2015, PepsiCo's product mix consisted of 53 percent foods and 47 percent beverages, with several hundred brands generating significant retail sales.

2016

Re-release of Crystal Pepsi

Crystal Pepsi was re-released as a caffeine-free and clear soda in 2016.

2018-05-25

PepsiCo acquires Bare Foods

In May 2018, PepsiCo announced the acquisition of fruit and veggie snack maker Bare Foods, expanding its product offerings.

2018-08-20

PepsiCo acquires SodaStream

In August 2018, PepsiCo completed the acquisition of SodaStream as part of its strategic plan to offer healthier products.

2019-10-03

PepsiCo leaves Indonesia

In October 2019, PepsiCo terminated its partnership in Indonesia, leading to the switch of KFC and Pizza Hut chains to Coca-Cola products.

2019-12-02

PepsiCo acquires BFY Brands

In December 2019, PepsiCo acquired the snacks brand BFY Brands, integrating it into the Frito-Lay division.

2020-03

PepsiCo acquires Rockstar Energy

In March 2020, PepsiCo announced the acquisition of Rockstar Energy for $3.85 billion, expanding its presence in the energy drink market.

2021-08-03

PepsiCo sells majority stake in Tropicana

In August 2021, PepsiCo agreed to sell a majority stake in Tropicana and other juice brands to focus on its healthy snack food business.

2022-03-08

Suspension of PepsiCo's beverage sales in Russia

In response to the 2022 Russian invasion of Ukraine, PepsiCo announced the suspension of the sale of Pepsi-Cola and other global beverage brands in Russia. The company maintained operations for essential products like dairy offerings to support its employees and supply chain.

2023-09

Listing of PepsiCo as a 'war sponsor' by Ukrainian National Agency

In September 2023, the Ukrainian National Agency on Corruption Prevention listed PepsiCo as a 'war sponsor' for continuing to operate in Russia and paying taxes, amidst the ongoing conflict between Russia and Ukraine.

2030

PepsiCo's goal of 100% renewable energy

PepsiCo aims to transition its electricity sources to 100% renewable energy globally, with a target to reduce greenhouse gas emissions by 75% by 2030 compared to 2015 levels.

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PepsiCo