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2024-04-15 08:21:20

Unilever

British multinational consumer goods company
British multinational consumer goods company

Unilever, founded in 1929, produces a wide range of products including food, beauty, cleaning agents, and more. It is known for brands like Dove, Knorr, and Ben & Jerry's. The company has expanded globally through acquisitions and has a focus on health and beauty brands in recent years. Unilever is listed on the London Stock Exchange and Euronext Amsterdam.

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1860
Introducing the Jurgens family

In 1860, the Jurgens family was introduced as part of the history of Unilever.

1870
Introducing the Van den Bergh family

In 1870, the Van den Bergh family was introduced in the context of Unilever's history.

1871
The making of margarine

The year 1871 marked the beginning of the production of margarine, a significant development in the history of Unilever.

1884
Launch of the first branded soap by William Lever

In 1884, William Lever and Lever & Co launched the first branded soap, a milestone in the history of Unilever.

1885
Lever Brothers founded by William Hesketh Lever and James Darcy Lever

In 1885, William Hesketh Lever and his brother, James Darcy Lever, established Lever Brothers in Britain for the production and sale of soap.

1886
Advertising of Sunlight soap in-home begins

In 1886, Sunlight soap started advertising in-home, marking a new era in marketing strategies for Unilever.

1887
Construction of Port Sunlight by William Lever

In 1887, William Lever initiated the construction of Port Sunlight, a significant industrial village associated with Unilever's history.

1890
Lever Brothers Ltd becomes a limited company

In 1890, Lever Brothers become a limited company as sales of Sunlight soap reach nearly 40,000 tons a year. The business starts expanding into Europe, America, and British colonies.

1894
Launch of Lifebuoy Soap

In 1894, Lever Brothers launches Lifebuoy Soap, aimed at promoting health and hygiene. It uses carbolic acid to combat germs while remaining affordable to everyone.

1898
Van den Bergh launches Vitello margarine

In 1898, Van den Bergh launches Vitello margarine, manufactured from animal fats. Its superior quality compared to competitors leads to its success in the growing margarine market.

1899
Introduction of Sunlight Flakes

In 1899, Lever Brothers introduces Sunlight Flakes, later known as LUX Flakes, as a new product to make housework easier than traditional hard soap bars.

1902
Lever Brothers begin to source their own supply of raw materials

In 1902, Lever Brothers started to secure their own sources of raw materials to make soap due to the increasing demand and competitive market.

1904
Lever Brothers launch Vim - an innovation in homecare

In 1904, Lever Brothers introduced Vim, one of the first scouring powders in Britain, formulated with silica as the principal abrasive ingredient.

1911
The first research lab is built at Port Sunlight

In 1911, Lever Brothers constructed their first research laboratory at Port Sunlight, focusing on various aspects of soap production and raw material analysis.

1917
Lever Brothers acquire long-established Pears Soap

In 1917, Lever Brothers purchased Pears Soap, a company known for its high-quality transparent soap developed by Andrew Pears in 1789.

1922
Lever Brothers buy Wall's, a sausage company with ice cream ambitions

In 1922, Lever Brothers acquired Wall's, a sausage company, and later ventured into ice cream production by selling factory-made, pre-hardened ice cream directly to customers.

1927
The formation of Margarine Unie

In 1927, Margarine Unie was established through the merger of margarine businesses Jurgens, Van den Bergh, Centra, and Schicht, expanding the European production of oils and fats.

1929-09-02
Formation of Unilever PLC

Unilever PLC was established on 2 September 1929 through the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. The company is a British multinational fast-moving consumer goods company with headquarters in London.

1930
Margarine Unie and Lever Brothers unite to establish Unilever

On 2 September 1929, Margarine Unie and Lever Brothers signed an agreement to create Unilever, one of the largest industrial amalgamations in European history, officially established on 1 January 1930.

1933-12
Establishment of Unilever Indonesia

Unilever Indonesia was established in December 1933 as Lever Zeepfabrieken N.V. and had operations in Cikarang, West Java at Rungkut, East Java and North Sumatra.

1938
Vitamin-enriched brands boost margarine business

In 1938, the introduction of vitamin-enriched brands like Stork and Blue Band helped increase the sales of margarine, improving public perception of the product.

1941
Lifebuoy provides public support during the Blitz

During the Blitz in 1941, Lifebuoy soap offered free emergency washing services to Londoners through mobile washing facilities equipped with showers, soap, and towels.

1943
Acquisition of T. J. Lipton, Frosted Foods, and Batchelors Peas

In 1943, Unilever acquired T. J. Lipton, a majority stake in Frosted Foods (owner of the Birds Eye brand in the UK) and Batchelors Peas, one of the largest vegetables canners in the United Kingdom.

1944
Acquisition of Pepsodent

In 1944, Unilever acquired Pepsodent.

1954
Launch of Sunsilk shampoo

In 1954, Unilever launches Sunsilk shampoo in the UK, which later becomes a leading shampoo brand available in multiple countries. The brand has expanded globally and includes variations like Seda and Sedal.

1955-09-22
First TV commercial aired in the UK by Gibbs

On September 22, 1955, Unilever airs the first TV commercial in the UK for Gibbs SR toothpaste, promoting it as a revolutionary product effective in treating gum infections.

1957
Full ownership of Frosted Foods (Birds Eye)

Unilever took full ownership of Frosted Foods in 1957, which it renamed Birds Eye.

1961
Acquisition of Good Humor ice cream business

The US-based Good Humor ice cream business was acquired by Unilever in 1961.

1967
Unilever adopts the Unilever U as corporate logo

In 1967, Unilever introduces the Unilever U as its corporate logo, symbolizing the unity of the company's business divisions and reflecting its dynamic and durable character.

1969
First-ever color TV commercial by Unilever in the UK

Unilever airs the UK's first color TV commercial in 1969, featuring Birds Eye peas. This marked a significant milestone in advertising for the company.

1971
Acquisition of Lipton Ltd

In 1971, Unilever acquired the British-based Lipton Ltd from Allied Suppliers.

1978
Acquisition of National Starch

In 1978, National Starch was acquired by Unilever for $487 million, marking the largest ever foreign-acquisition of a US company at that point.

1982
Repositioning of Unilever to FMCG company

In 1982, Unilever management decided to reposition itself from an unwieldy conglomerate to a more concentrated fast-moving consumer goods (FMCG) company.

1983
Axe body spray launches in France

In 1983, Unilever launches Axe body spray for men (known as Lynx in the UK) in France. It is the first standalone body spray on the market, available in three fragrances and packaged in distinctive black containers with silver lettering.

1984
Unilever acquires Brooke Bond

In 1984, Unilever acquired Brooke Bond, the maker of PG Tips tea, for £390 million in its first successful takeover.

1985-06
Clearblue launches as first home use pregnancy test

In June 1985, Unilever's company Unipath launches Clearblue, the first home pregnancy test designed for easy and accurate home use. It offers benefits such as early detection and clear results.

1986
Unilever acquires Ponds

In 1986, Unilever strengthened its position in the world skin care market by acquiring Ponds, the maker of Ragú, Pond's, Aqua-Net, Cutex, and Vaseline in another hostile takeover.

1989
Unilever buys Calvin Klein Cosmetics, Fabergé, and Elizabeth Arden

In 1989, Unilever bought Calvin Klein Cosmetics, Fabergé, and Elizabeth Arden, but later sold Elizabeth Arden to FFI Fragrances in 2000.

1992-07
Establishment of Unilever Ghana

In July 1992, Unilever Ghana was established following a merger of UAC Ghana Limited and Lever Brothers Ghana Limited.

1993
Unilever acquires Breyers

In 1993, Unilever acquired Breyers from Kraft, becoming the largest ice cream manufacturer in the United States.

1996
Merger of Elida Gibbs and Lever Brothers

In 1996, Unilever merged Elida Gibbs and Lever Brothers in its UK operations, also acquiring Helene Curtis and expanding its presence in the United States shampoo and deodorant market.

1997
Unilever sells speciality chemicals division

In 1997, Unilever sold its speciality chemicals division, including National Starch & Chemical, Quest, Unichema, and Crosfield, to Imperial Chemical Industries for £4.9 billion.

1998
Establishment of Unilever sustainable agriculture programme

In 1998, Unilever established a sustainable agriculture programme.

2000
Unilever acquires Maille, Ben & Jerry's, SlimFast, and Bestfoods

In 2000, Unilever acquired Maille, Ben & Jerry's, SlimFast, and Bestfoods for £1.63 billion, significantly expanding its food portfolio.

2001
Mercury Contamination Scandal in Kodaikanal

In 2001, a mercury thermometer factory operated by Unilever's Indian subsidiary in Kodaikanal was shut down for dumping toxic mercury wastes. This led to environmental contamination and health issues among workers, sparking debates on corporate responsibility and negligence.

2002
Unilever sells Loders Croklaan division to IOI Corporation

In 2002, Unilever sold its speciality oils and fats division, known as Loders Croklaan, for RM814 million (€218.5 million) to IOI Corporation, maintaining the Loders Croklaan name.

2003
Unilever sells off Dalda brand in India and Pakistan

In 2003, Unilever made a strategic decision to sell off the Dalda brand in both India and Pakistan. Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 1 billion.

2004-03-30
Unilever Pakistan sells Dalda brand to Dalda Foods (Pvt.) Limited

On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.

2007
Unilever partners with Rainforest Alliance for tea sourcing

In 2007, Unilever partnered with Rainforest Alliance to sustainably source all its tea.

2009-12-06
Unilever acquires personal care business of Sara Lee Corporation

In 2009, Unilever agreed to acquire the personal care business of Sara Lee Corporation, including brands such as Radox, Badedas, and Duschdas. The acquisition was completed on 6 December 2010.

2010
Launch of Unilever Sustainable Living Plan

In 2010, Unilever launched the Unilever Sustainable Living Plan, a blueprint for a sustainable business model. The plan includes targets to improve health and wellbeing, reduce environmental impact, and enhance livelihoods.

2011-04
Price-fixing Fine by European Commission

Unilever was fined €104 million by the European Commission in April 2011 for involvement in a price-fixing cartel for washing powder in Europe, along with other companies like Procter & Gamble and Henkel.

2012
Unilever's business growth with 14 billion-euro brands

By 2012, Unilever's turnover exceeded €50 billion, with 14 brands each generating over €1 billion in sales annually, contributing significantly to the company's growth.

2013
Recognition for Unilever's initiatives on women's opportunities

In 2013, Unilever received the prestigious Catalyst Award for its initiatives promoting gender diversity and creating opportunities for women in the workforce across different regions.

2014-11
Lawsuit Against Hampton Creek

Unilever filed a lawsuit against Hampton Creek in November 2014, alleging market share seizure and false advertising of Just Mayo products. The lawsuit sparked media attention and discussions on food industry practices.

2015-05
Unilever Acquires GROM

In May 2015, Unilever acquired the Italian premium ice cream maker GROM, further diversifying its product offerings.

2016-07-26
Salmonella Contamination Rumors in Cereals

In July 2016, rumors of salmonella contamination in cereals spread in Israel. Unilever initially did not address the issue publicly, leading to consumer concerns and product recalls.

2016-07-28
Unilever Halts Cornflakes Transfer

On July 28, 2016, Unilever stopped transferring cornflakes to retailer chains due to the salmonella contamination concerns, leading to the destruction of tens of thousands of boxes of breakfast cereal.

2016-08-07
Contamination Scare at Unilever's Arad Plant

Globes reported possible contamination sourced in pigeon faeces at Unilever's Arad plant, leading to the Health Ministry suspecting other sources. The production line was deemed automatic, minimizing the chance of human error.

2016-08-08
Suspension of Manufacturing License at Unilever's Arad Plant

Israeli Health minister suspended Unilever's manufacturing license at the Arad plant due to negligent mistakes discovered during an inspection, leading to traces of salmonella in cereals produced.

2016-08-16
Unilever Acquires Blueair

On 16 August 2016, Unilever acquired Blueair, a supplier of mobile indoor air purification technologies, expanding its presence in the air purification sector.

2016-08-31
Salmonella Contamination in Unilever's Tehina Products

Unilever announced that Tehina products produced by RJM were contaminated with salmonella, adding to the series of contamination issues faced by the company.

2016-12-16
Unilever Acquires Living Proof Inc.

On 16 December 2016, Unilever acquired Living Proof Inc., a hair care products business, to strengthen its presence in the hair care industry.

2017-02-20
Unilever acquires Sir Kensington's

On February 20, 2017, Unilever purchased Sir Kensington's, a condiment maker based in New York.

2017-05-15
Unilever acquires Quala's personal care and home care brands

On May 15, 2017, Unilever acquired the personal care and home care brands of Quala, a Latin American consumer goods company.

2018-10
Acquisition of Equilibra and The Laundress

In October 2018, Unilever acquired a 75% stake in the Italian personal-care business Equilibra and acquired the high-end, eco-friendly laundry and household cleaning products company The Laundress.

2019-01
Alan Jope becomes CEO

In January 2019, Alan Jope succeeded Paul Polman as the chief executive officer of Unilever.

2019-11
Nils Andersen becomes Chairman

In November 2019, Unilever announced that Nils Andersen would be replacing Chairman Marijn Dekkers.

2020-06-26
Unilever halts social media advertising

On June 26, 2020, Unilever announced a pause in advertising on social media platforms like Facebook, Instagram, and Twitter in the U.S. due to concerns over hate speech and misinformation, aligning with the 'Stop Hate For Profit' campaign.

2021-04
Unilever establishes Elida Beauty

In April 2021, Unilever established a new stand-alone beauty business named Elida Beauty, which will manage various well-known brands in the beauty industry.

2021-07
Ben & Jerry's decision to end sales in 'Occupied Palestinian Territory'

In July 2021, Ben & Jerry's announced plans to stop sales in the 'Occupied Palestinian Territory' due to it being considered illegal under international law. This decision led to clashes between Ben & Jerry's independent board and Unilever, the parent company.

2021-08
Unilever placed on list of 'Scrutinized Companies that Boycott Israel'

In August 2021, Florida governor Ron DeSantis added Unilever to a list of companies boycotting Israel due to its failure to prevent Ben & Jerry's from terminating business in Israeli-controlled territories.

2021-11
Unilever sells tea business to CVC Capital Partners

In November 2021, Unilever agreed to sell most of its tea business to CVC Capital Partners for €4.5 billion, excluding operations in India, Indonesia, Nepal, and the Lipton Ice Tea joint-venture with PepsiCo.

2022-02
Unilever's trade in Russia amid the Russo-Ukrainian War

Following the Russian invasion of Ukraine in February 2022, Unilever temporarily suspended all imports and exports to Russia. However, its Russian wing continued to trade there, leading to criticism that the company might indirectly support Russia's war effort in Ukraine.

2022-06
Unilever sells Ben & Jerry's division in Israel to American Quality Products

In June 2022, Unilever announced the sale of its Ben & Jerry's division in Israel to American Quality Products, allowing the latter to continue selling Ben & Jerry's products in Israel and the Palestinian territories. Ben & Jerry's expressed disagreement with the decision.

2023-07-25
New CEO Hein Schumacher's statement on Unilever's presence in Russia

On 25 July 2023, Unilever's new CEO Hein Schumacher mentioned that the company had contemplated leaving Russia or selling its business due to the conflict situation. However, they decided to continue with a limited presence in Russia as the better alternative.

2024-03
Unilever plans to spin off ice cream unit

In March 2024, Unilever revealed plans to spin off its ice cream unit, including popular brands like Magnum and Ben & Jerry's, into a standalone business by the end of 2025 as part of a cost-saving initiative that would result in 7,500 job cuts.

End of the Timeline
Unilever

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Unilever

British multinational consumer goods company
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