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2024-04-22 17:27:38

The Kraft Heinz Company

American multinational food company formed by merger.
American multinational food company formed by merger.

The Kraft Heinz Company, commonly known as Kraft Heinz, was created in 2015 through the merger of Kraft Foods Group and H.J. Heinz. It is now one of the world's largest food and beverage companies.

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1869
Founding of Heinz Company

The Heinz Company was founded in Sharpsburg, Pennsylvania in 1869 by Henry John Heinz, who later became known as the 'Pickle King'. Heinz started the company to market horseradish, sauerkraut, vinegar, and pickles.

1876
Founding of The H.J. Heinz Company

In 1876, American entrepreneur Henry John Heinz, along with his brother and cousin, founded The H.J. Heinz Company, a small food business that would later become a major player in the food industry.

1888
Establishment of H. J. Heinz Co.

In 1888, Heinz bought out his partners and founded the H. J. Heinz Co. which later became a prominent food processing company.

1896
Introduction of '57 Varieties' slogan by Heinz

In 1896, Heinz introduced its famous '57 Varieties' slogan, even though the company was actually producing more than 60 products at the time. The number 57 was chosen as a combination of lucky numbers for the founder and his wife.

1903
Founding of Kraft Dairy Operation

In 1903, a five-man dairy operation was established, which later grew into an international business.

1905
Incorporation of H. J. Heinz Co.

The H. J. Heinz Co. was officially incorporated in 1905 with Heinz as the first president, a role he maintained for the rest of his life.

1909
Incorporation of J.L. Kraft and Bros. Company

In 1909, J.L. Kraft and his brothers officially incorporated their cheese business in Chicago, marking the beginning of the Kraft company's journey.

1916
Patenting of Pasteurized Processed Cheese

In 1916, J.L. Kraft and Bros. Company patented a pasteurized processed cheese, revolutionizing the cheese industry by extending the shelf life of cheese products.

1922
Kraft's International Expansion

By 1922, Kraft had expanded internationally with over 200 products under its banner.

1930
National Dairy Products Corporation acquires Kraft

In 1930, National Dairy Products Corporation acquired Kraft after aggressively acquiring numerous small dairy products companies in the U.S.

1946
Heinz company goes public

In 1946, the Heinz company went public, allowing individuals to invest in the company's growth and success. This move marked a significant milestone in the company's history.

1953
Death of J.L. Kraft

The founder of Kraft, J.L. Kraft, passed away in 1953.

1960
Introduction of Kraft Foods Inc. Wordmark

In 1960, the first version of the iconic Kraft Foods Inc. wordmark was created.

1969
National Dairy Products Corporation changes name to Kraftco Corp.

In 1969, National Dairy Products Corporation changed its name to Kraftco Corp.

1988
Kraft merges with Dart Industries

In 1988, Kraft merged with Dart Industries, expanding its product range to include FMCG products such as Tupperware and Duracell, beyond the traditional food and snacks.

1994
Establishment of Kraft Heinz Company in India

The Indian affiliate of the Kraft Heinz Company started operations in 1994 under the erstwhile H.J. Heinz Company, providing high-quality food products for various consumption occasions.

2000
Philip Morris acquires Nabisco Holdings

In 2000, Philip Morris acquired Nabisco Holdings and integrated the companies into Kraft General Foods.

2007
Kraft Foods Acquires Groupe Danone’s Global Biscuit Business

In 2007, Kraft Foods announced plans to acquire Groupe Danone’s global biscuit business, expanding its presence in the snack industry.

2009
Kraft unveils new logo

In 2009, Kraft revealed a new logo design after nearly four decades, which was widely criticized by brand experts and media outlets as a mistake.

2010
Kraft Foods Succeeds in Offer for Cadbury PLC

In 2010, Kraft Foods successfully completed the acquisition of Cadbury PLC, a major milestone in its growth strategy.

2011
Heinz ranked highest food brand in YouGov Brand Index

In 2011, Heinz was recognized as the top-rated food brand in the YouGov Brand Index. The company's iconic wordmark is featured on various products like sauces, condiments, soups, and baked beans.

2012
Kraft Foods Proposes Mondelez International, Inc. As New Name

In 2012, Kraft Foods proposed the name Mondelez International, Inc. for its global snacks company, reflecting a new branding direction.

2013
Acquisition of H.J. Heinz Company by Berkshire Hathaway and 3G Capital

In 2013, Berkshire Hathaway and 3G Capital acquired the H.J. Heinz Company for $23 billion, marking a significant milestone in the company's history.

2015-07-02
Merger between Kraft Foods Group and H.J. Heinz Holding Corporation

The Kraft Heinz Company announced the successful completion of the merger between Kraft Foods Group and H.J. Heinz Holding Corporation on July 2, 2015.

2015-07-07
Merger of Kraft Foods Group and Heinz

On July 7, 2015, Kraft Foods Group and Heinz merged to form the world's fifth-largest food and beverage company. The new entity kept the original typeface and colors of each company in its unified logo.

2017-02-17
Kraft Heinz's Attempt to Acquire Unilever

On February 17, 2017, Kraft Heinz made a $143 billion approach to take over the British-Dutch multinational Unilever, a significantly larger competitor.

2017-10-19
Acquisition of Cerebos Pacific

On October 19, 2017, Kraft Heinz announced the acquisition of Cerebos Pacific, including the Saxa salt, Gregg's, and Bisto brands, from Suntory.

2018-03-09
Approval of New Zealand's Commerce Commission

On March 9, 2018, New Zealand's Commerce Commission approved the purchase by Kraft Heinz, with conditions to sell certain brands due to competition concerns.

2019-01-30
Completion of Sale

The sale was completed on January 30, 2019, generating new annual revenue for Kraft Heinz.

2019-02-21
Kraft Heinz SEC Subpoena and Dividend Slash

On February 21, 2019, Kraft Heinz reported receiving a SEC subpoena and announced a dividend slash from 62.5 cents a share to 40 cents, along with a goodwill impairment charge of $15.4 billion.

2019-07-02
Sale of Canadian Natural Cheese Business

On July 2, 2019, Kraft Heinz sold its Canadian natural cheese business, which included brands like Cracker Barrel, to Parmalat for C$1.62 billion.

2020-09-15
Kraft Heinz Strategic Transformation Plan Announcement

On September 15, 2020, Kraft Heinz announced its new Strategic Transformation Plan with a new company purpose of 'Let's Make Life Delicious' and a vision to sustainably grow by delighting more consumers globally.

2020-09-16
Kraft Heinz Updated 2020 Environmental Social Governance (ESG) Report Release

The next day after the Strategic Transformation Plan announcement, Kraft Heinz released its updated 2020 Environmental Social Governance (ESG) report, outlining goals to make product packaging recyclable, reusable, or compostable by 2025 and sustainably source Heinz Ketchup tomatoes by 2025.

2021-02-11
Kraft Heinz Q4 2020 and Full Year Results Announcement

On February 11, 2021, Kraft Heinz announced its Q4 2020 and full year results, reporting a 6.2 percent increase in sales and over $26 billion in revenue. Additionally, plans to sell the nuts business, including the Planters brand to Hormel for $3.35 billion, were revealed.

2021-06-07
Kraft Heinz Completes Sale of Nuts Business to Hormel

The transaction to sell the nuts business, including the Planters brand to Hormel for $3.35 billion, was completed on June 7, 2021.

2021-11-10
Approval by US Justice Department

On November 10, 2021, the United States Justice Department approved the acquisition by Kraft Heinz with certain divestments.

2021-11-29
Completion of Sale of Kraft Heinz Cheese Business to Lactalis

On November 29, 2021, Kraft Heinz finalized the sale of its cheese business to Lactalis, which included brands like Athenos and Polly-O. The divestiture of Athenos to Emmi Roth and Polly-O to BelGioiso followed soon after.

2022-01-19
Kraft Heinz Completes Acquisition of Just Spices GmbH

On January 19, 2022, Kraft Heinz completed its acquisition of an 85% stake in Germany-based Just Spices GmbH, a start-up with a diverse product portfolio including spice blends, salad dressings, and organic offerings.

2022-12-31
Data as of December 31, 2022

The data provided on the page is accurate as of December 31, 2022, specifically focusing on salaried employees only.

2023-09-21
Kraft Heinz Signs MoU with Gujarat Government for Global Capability Center

On September 21, 2023, Kraft Heinz announced the signing of a Memorandum of Understanding (MoU) with the Gujarat Government in India to establish its first Global Capability Center (GCC) in Ahmedabad.

2023-12-01
Federal jury awards $17.8m in lawsuit against Cal-Maine Foods

On December 1, 2023, a federal jury in Illinois granted $17.8 million to several food companies, including Kraft Heinz, in a lawsuit against Cal-Maine Foods, Inc. over allegations of egg price fixing. Cal-Maine Foods, however, maintains its innocence and denies any wrongdoing in its business practices.

End of the Timeline
The Kraft Heinz Company

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The Kraft Heinz Company

American multinational food company formed by merger.
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