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Kellogg's

American multinational food manufacturing company

Kellanova, formerly known as Kellogg's, produces cereal and convenience foods under various well-known brands. With headquarters in Chicago, it operates in over 180 countries and has major facilities in the UK. After a split in 2023, WK Kellogg Co now owns the North American cereal division.

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Timeline

Formation of Kellogg Company

In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium where corn flakes were created, leading to the establishment of the Kellogg Company.

Development of Breakfast Cereals

In 1877, John H. Kellogg started experimenting to create a softer breakfast food that was easy to chew. He baked a mixture of wheat, oats, and corn at high temperatures to dextrinize starch molecules, resulting in the creation of the first breakfast cereal.

Invention of Shredded Wheat Cereal

Henry Perky invented shredded wheat cereal in 1890. The manufacturing process was patented in 1895.

Creation of Grape-Nuts Cereal

After leaving Kellogg's Battle Creek Sanitarium in 1892, C.W. Post entered the breakfast food business and produced Grape-Nuts, a baked wheat cereal. The cereal's name has two conflicting origin stories.

Debut of Shredded Wheat Biscuits at Chicago World's Fair

Shredded wheat biscuits debuted at the Chicago World's Fair in 1893.

Creation of Corn Flakes by W.K. Kellogg

In 1894, W.K. Kellogg revolutionized breakfast by inventing Corn Flakes.

Kellogg's Founding

Kellogg's was founded over 100 years ago and has been providing breakfast options for British families.

Establishment of Battle Creek Toasted Corn Flake Company

On February 19, 1906, W.K. Kellogg launched the Battle Creek Toasted Corn Flake Company after a fallout with his brother, Dr. John Harvey Kellogg, over the distribution of cereal. This marked the beginning of the Kellogg Company's journey.

Introduction of Kellogg's Corn Flakes® in Canada

In 1914, Kellogg's Corn Flakes® made its debut in Canada, expanding the reach of the popular cereal brand.

Introduction of Bran Flakes by Kellogg

In 1915, Kellogg introduced Bran Flakes, which was the first high-fiber cereal. This innovation was followed by the introduction of Kellogg’s All-Bran™ in the subsequent year.

Introduction of All-Bran by Kellogg's

In 1916, Kellogg's introduced All-Bran, a high-fiber cereal made of wheat bran. It is known for listing wheat bran as the first ingredient and providing a significant portion of an adult's daily recommended fiber intake.

Adoption of the Name Kellogg's

In 1922, the company adopted the name Kellogg's after expanding its product range beyond cornflakes. This change reflected the company's growth and diversification in the breakfast cereal market.

Kellogg Company hires first dietitian

In 1923, the Kellogg Company made a significant advancement by becoming the first in the food industry to employ a dietitian. Mary Barber initiated the Kellogg’s Home Economics Department, focusing on the roles of various foods in maintaining a healthy diet.

Establishment of Kellogg Foundation

In 1930, amidst the Great Depression, three of Mr. Kellogg's trusted colleagues founded a philanthropic foundation in his name with a vision to improve the health and well-being of children regardless of race, creed, or geographical location.

All-Bran Touted as Healthy Breakfast Option

In 1932, a book published by The Kellogg Company of Canada called 'A New Way of Living' claimed that All-Bran was the key to living a life free of constipation, establishing it as a healthy breakfast option.

U.S. Supreme Court Ruling on Shredded Wheat Trademark

In 1938, the U.S. Supreme Court ruled in favor of Kellogg, stating that the 'shredded wheat' name and biscuit shape were generic and could not be trademarked.

Invention of Rice Krispie Treat

Mildred Ghrist Day, a Kellogg's test kitchen worker, is widely credited with inventing the Rice Krispie Treat in 1939. The first test run of the treat was for a Camp Fire girl's fundraising project.

Kellogg's Wheat Flakes and Wheat Krispies

During World War II, Kellogg's introduced Wheat Flakes and Wheat Krispies in the North and Midlands of Britain to assist in feeding the population due to import restrictions. These products were made from locally sourced wheat. Both brands are no longer available.

Inclusion of Rice Krispie Treat recipe on cereal box

After the success of the Rice Krispie Treat, Kellogg's started putting the recipe on the Rice Krispies cereal box in 1941.

Introduction of Corn Pops

Corn Pops, introduced in 1950, marked Kellogg's first new cereal after World War II. The cereal gained popularity in 1951 when it became the sponsor of 'The Adventures of Wild Bill Hickok' radio and television show.

Kellogg's Frosted Flakes Launch

Kellogg's Frosted Flakes were introduced in 1952, a year after Post's Corn-Fetti. Initially known as Sugar Frosted Flakes, the cereal later dropped the word 'sugar' from its name.

Introduction of Pop-Tarts

In 1964, Kellogg's diversified its product line by introducing Pop-Tarts, a toaster-friendly pastry. This marked the company's venture into non-cereal products, expanding its offerings to consumers.

Apple Jacks® Apple-Cinnamon Flavor Cereal Creation

In 1965, Kellogg created a new cereal flavor called Apple Jacks®, featuring apple-cinnamon taste.

Kellogg's® Cereal on Apollo 11 Mission

In 1969, Kellogg's® cereal was part of the supplies taken on the historic Apollo 11 mission to the moon.

Debut of Kellogg's® Frosted Mini-Wheats® Cereal

In 1970, Kellogg's® introduced Frosted Mini-Wheats® cereal internationally for the first time.

Market Share Challenges and Revitalization

In 1983, Kellogg's faced a decline in market share and criticism for underspending in marketing and product development. This prompted a revitalization effort led by chairman William E. LaMothe, focusing on demographic shifts and product innovation to regain competitiveness.

Launch of Kellogg’s Chocos

In 1996, Kellogg's introduced Kellogg’s Chocos, a cereal product designed specifically to meet the nutritional requirements of growing children.

Opening of W.K. Kellogg Institute for Food and Nutrition Research

In 1997, the W.K. Kellogg Institute for Food and Nutrition Research was established. It serves as a hub where food scientists, nutritionists, and engineers collaborate to create nutritious and delicious food products for families.

Launch of Project Red Alert

In 1999, Kellogg's initiated Project Red Alert by fortifying Kellogg’s Corn Flakes with iron to combat iron deficiency in children.

Acquisition of Kashi® Cereal by Kellogg

In 2000, Kellogg acquired the popular Kashi® Cereal brand.

Kellogg's Acquisition of Keebler Foods

In 2001, Kellogg Company acquired Keebler Foods, adding cookies and cracker products to its portfolio.

Launch of INR 10/- SKUs

In 2008, Kellogg's introduced INR 10/- SKUs with the aim of making nutrition more affordable and accessible in India.

Reduction of Salt in Kellogg's Products

In 2011, Kellogg's reduced the salt content in all its products to encourage a healthier diet. Kellogg's cereals now have 50% less salt compared to a decade ago.

Kellogg's acquisition of Pringles

In 2012, Kellogg's became the world's second-largest snack food company by acquiring the potato crisps brand Pringles from Procter & Gamble for $2.7 billion.

Kellogg's acquisition of Rxbar

In 2017, Kellogg's acquired Chicago-based food company Rxbar for $654 million, expanding its product offerings in the health food sector.

Kellogg's sale of Famous Amos, Murray's, Keebler, Mother's, and Little Brownie Bakers to Ferrero SpA

On April 1, 2019, Kellogg's announced the sale of several brands including Famous Amos and Keebler to Ferrero SpA for $1.4 billion.

Kellogg's decision to phase out glyphosate

In January 2020, Kellogg's decided to work with suppliers to phase out the use of glyphosate by 2025, which some farmers have used as a drying agent for wheat and oats supplied to Kellogg's.

End of Kellogg's worker strike

On December 21, 2021, about 1,400 Kellogg workers approved a collective bargaining agreement, ending the strike, which had lasted 77 days.

Kellogg's spin off divisions announcement

On June 21, 2022, Kellogg's announced that the company would spin off three cereal, snacks, and plant-based food divisions.

Boycott of Kellogg's products

Following a price increase by WK Kellogg, online anger has led to a boycott of Kellogg's products starting on April 1. The boycott demands a 25% decrease in prices and the removal of 'harmful chemicals' from the products.

Split of Kellogg's into Two Companies

On October 2, 2023, Kellogg's was divided into two companies, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to Kellanova, which now owns brands like Pop-Tarts and Pringles alongside the international cereal division.

End of the Timeline
Kellogg's

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