Adi Dassler, the co-founder of adidas, was born to Christoph and Pauline Dassler in Herzogenaurach.

Käthe, the wife of Adi Dassler and a significant figure in the growth of adidas, was born to Franz and Katarina Martz of Pirmasens.

Adi Dassler and Karl Zech founded the first shoe production and developed the first running shoe in Adi's mother’s washroom in Herzogenaurach.

The Dassler brothers listed their company in the commercial register with the title “GeDa – Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Manufacturers).

Runner Lina Radke won a gold medal in Amsterdam while wearing Adi Dassler's sneakers, marking a significant milestone in the history of Adidas.

Both Dassler brothers joined the Nazi Party in May 1933 and became members of the National Socialist Motor Corps. Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war.

Käthe and Adi Dassler got married.

In August 1936, Adi Dassler assisted in the development of spiked running shoes for multiple athletic events at the 1936 Summer Olympics, and persuaded U.S. sprinter Jesse Owens to use his hand-made spikes.

In 1943, the Dassler shoe production was forced to cease operations, and the company's facilities and workforce were used to manufacture anti-tank weapons during World War II.

The Dassler factory, used for production of anti-tank weapons during World War II, was nearly destroyed in 1945 by US forces. It was spared when Adolf Dassler's wife convinced the American soldiers that the company and its employees were only interested in manufacturing sports shoes.

Adidas Originals is a line of casual sports clothing and footwear. It is a sub-division of the German multinational corporation Adidas.

Adidas AG, the multinational corporation known for designing and manufacturing shoes, clothing, and accessories, was formally registered as Adidas AG on August 18, 1949 in Herzogenaurach, Germany.

Samba was released as a football training shoe in response to cold weather. It has since evolved from its original purpose and is now considered a modern classic, especially in the UK.

Adidas bought the iconic three stripes branding in 1952, which became a key element of the company's identity and success.

Adidas shoes had a significant impact on the 1954 World Cup.

Adidas introduced the first ever pair of sandals, Adilette, in 1963. Originally developed in response to athletes' request for a shoe to be used in the locker room, the sandals have become a best-seller with various color variations over the years.

In 1965, adidas released the Haillet shoe, which was later renamed as adidas Stan Smith after the historic tennis player. This move proved to be highly successful for adidas, as even Stan Smith's competitors beat him while wearing his own shoes.

German soccer legend Franz Beckenbauer debuted the Adidas tracksuit in 1967, which became iconic in sports clothing history and gained popularity across Germany and the world.

In 1968, Dick Fosbury wore odd colored adidas high jump shoes to the Olympic Games and won Gold by performing the 'Fosbury Flop'. This was also the year when the first adidas Gazelle was released.

The Adidas Superstar was released and later endorsed by Run-DMC, allegedly in imitation of 'prison style' worn by inmates. This led to the release of the song 'My adidas' to demonstrate the success of their endorsement, ultimately leading to a deal with Adidas.

Adidas introduced the official soccer ball, TELSTAR, for the 1970 FIFA World Cup™ to improve visibility on black and white television.

In 1971, Adidas released the Tournament Suede basketball shoe, which became popular among basketball players and enthusiasts.

Adidas produced the TELSTAR soccer ball, which has become the standard design for all soccer balls and had a significant impact on the sport of soccer.

The Nizza was first introduced in 1975 as Adidas' response to the Converse All Star. Initially designed for sport and leisure activities, it later gained popularity in various sub-cultures.

Nadia Comaneci, a gymnast, started wearing Adidas products during competition, which enhanced her performance. She became the first woman to score a perfect 10 in the Olympic games.

Adi Dassler, the co-founder of adidas, passed away at the age of 78.

Originally released as a tennis shoe in 1979, Forest Hills has gained legendary status among UK football fans.

In 1980, Campus was released and later championed by the Beastie Boys.

During the 1982 World Cup, the Copa Mundial football boot was heavily endorsed and has since sold over 10 million pairs.

Käthe Dassler, a significant figure in the growth of adidas, passed away at the age of 67.

Kathe Dassler, daughter of Adidas founder Adolf Dassler, passed away in 1985.

Horst Dassler, son of Adidas founder Adolf Dassler, passed away in 1987.

After a period of trouble, Adidas was bought in 1989 by French industrialist Bernard Tapie, which had a notable impact on the company's ownership and management.

In 1990, French industrialist Bernard Tapie acquired Adidas for ₣1.6 billion, borrowing the amount. He was known for rescuing bankrupt companies and decided to move production offshore to Asia. Additionally, he hired Madonna for promotion.

Former Middlesbrough & Liverpool player Craig Johnston invented the Adidas Predator. After being rejected by adidas, Nike, Reebok & Puma, he finally convinced adidas to offer him a deal by interrupting a board meeting with a video pitch.

In 1993, a new CEO was appointed to lead Adidas after the daughters of Adolf Dassler sold off their part of the company.

In 1994, Robert Louis-Dreyfus, a friend of Bernard Tapie, became the new CEO of Adidas. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.

In 1995, six years after becoming a corporation, adidas went public, signifying a new phase of growth and expansion for the company.

In 1997, Adidas AG acquired the Salomon Group, a significant move that allowed Adidas to expand its product offerings and compete with major players in the industry.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and team clothing. The lawsuit was later withdrawn, and guidelines were established for the use of the Adidas trademark.

Adidas Skateboarding is a division of Adidas that produces shoes and apparel designed for skateboarding.

Taylor and Adidas merged in August 1999, leading to a reshuffle in the company. The hiring of a Callaway official for a key post raised concerns about potential lawsuits.

In February 2000, Louis-Dreyfus, who had quadrupled revenue to €5.84 billion as CEO of Adidas, announced his resignation due to illness.

In May 2001, a profile of Mark King highlighted his suitability for the job at Taylor. The article emphasized his fit for the role.

Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.

In 2003, adidas introduced the Y-3 brand, a collaboration with Yohji Yamamoto, offering a fusion of sports and high fashion, marking a significant milestone in adidas' expansion into the fashion industry.

The 'Impossible is Nothing' campaign was launched by Adidas in 2004, showcasing the brand's inspirational and motivational message to the world.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor, marking a significant technological advancement in the footwear industry.

In August 2005, Adidas acquired Reebok as a subsidiary following an intellectual property lawsuit.

In January 2006, Adidas completed the takeover of Reebok, a move that positioned the company as a major player in the athletic shoewear market, particularly in North America.

In 2007, adidas unveiled Porsche Design Sport, a line of sports products developed in collaboration with Porsche Design, showcasing the brand's commitment to innovation and luxury in athletic wear.

In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm.

Adidas was launched in 2011, promoting sports apparel, shoes and accessories for multiple different sports. The campaign included celebrities such as Katy Perry and David Beckham.

On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. The picture caused controversy, and shortly after the outcry, the company cancelled the product.

By the end of 2012, Adidas reported their highest revenues ever, and Chief Executive Herbert Hainer expressed optimism for the year ahead.

In 2013, Adidas initiated a partnership with rapper and fashion designer Kanye West, which continued until 2022. This collaboration significantly influenced the brand's cultural relevance and product offerings.

Adidas confirmed Andy Murray as their highest-paid star with a five-year contract reportedly worth US$24.5 million.

Adidas announced the launch of a new $199 Fit Smart wristband in mid-August 2014. The wristband is designed to pair with Adidas's miCoach app, functioning as a personal trainer.

In 2015, Adidas completed the sale of Rockport for $280 million, a strategic move to streamline its brand portfolio and focus on core business operations.

On 24 March 2015, Adidas and McDonald's unveiled the 2015 McDonald's All-American uniforms, featuring short-sleeved jerseys made with lightweight and breathable material.

In September 2016, Adidas introduced two new color ways of the NMD R1 and one new color way of the NMD XR1.

In November 2016, Adidas teased a sneaker made from ocean plastic, showcasing the company's commitment to sustainability and innovation in material usage.

On 26 January 2017, the latest Adidas EQT line, known as the 'Turbo Red' Pack, was released, featuring models such as the Adidas EQT Support 93/17, EQT Support ADV, and EQT Support Ultra.

In 2018, Adidas reported record net sales, further solidifying its position as a leading sportswear manufacturer globally.

In 2020, Reebok's revenue dropped to $1.61 billion, showing a significant decrease compared to the $3.77 billion it made in 2005.

On July 23, 2021, Adidas made an announcement related to their outfitter line.

In March 2022, Adidas sold Reebok to the Authentic Brands Group for approximately $2.5 billion.

In August 2022, the company announced that CEO Kasper Rørsted would step down in 2023, and Bjørn Gulden became CEO in January 2023.

In 2023, Bjørn Gulden, a former professional football and handball player with almost 30 years of experience in the sporting goods and footwear industry, becomes the new CEO of adidas, leading the company into a new era.