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Dell

American technology company specializing in computers.

Dell Inc. is a renowned American technology company offering a wide range of products and services, including personal computers, servers, data storage devices, and IT services. Known for its efficient supply chain management and direct-to-customer sales approach, Dell has expanded into enterprise technology and is a key player in the industry. As a subsidiary of Dell Technologies, it is a major player in the market, ranking high in the Fortune 500 list and being one of the top PC vendors globally.

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Timeline

1984
The Birth of Dell
In 1984, Dell was founded by Michael Dell in his dorm room at the University of Texas. It started as PC's Limited and later became Dell Inc., revolutionizing the computer industry with its direct-to-consumer sales model.
1985
Introduction of the Turbo PC
Dell introduced the Turbo PC, the first computer system with an Intel 8088 processor, 10MB hard drive, and 5.25" floppy drive, setting new standards in customer experience with risk-free returns and next-day product assistance.
1986
Unveiling of the 12MHz, 286-based PC
Dell showcased the industry's fastest performing PC at the Spring Comdex trade show, featuring a 12MHz, 286-based system, demonstrating innovation and technological advancement.
1987
Expansion of Dell
In 1987, Dell went public and expanded its product line to include desktop computers, laptops, servers, and storage devices. This marked a significant growth phase for the company.
1988
Dell's market capitalization growth and name change
In June 1988, Dell's market capitalization grew significantly, and the company changed its name to 'Dell Computer Corporation'. This period marked a notable financial and branding milestone for Dell.
1989
Dell's expansion into on-site service programs
In 1989, Dell set up its first on-site service programs to enhance customer support. This initiative aimed to address the lack of local retailers offering service centers, showcasing Dell's commitment to customer satisfaction.
1991
Introduction of First Dell Laptop
In 1991, Dell introduced its first laptop, expanding its product line and establishing itself as a key player in the computer industry.
1992
Second Dell Computer
Dell completes its initial public offering, raising $30 million and increasing its market capitalization from $1,000 to $85 million.
1994
Dell Shift to Direct-Sales Model
In 1994, Dell ceased selling its products through retail stores like Best Buy, Costco, and Sam's Club in the United States, opting for a direct-sales model due to low profit margins. This decision marked a significant shift in Dell's distribution strategy.
1996
Dell Starts Selling Computers Online
In 1996, Dell began selling computers online, embracing the digital era and changing the way customers could purchase their products.
1998
Dell becomes second largest PC manufacturer
In 1998, Dell reached the second spot on the PC manufacturer's list and reported significant net profits. This achievement solidified Dell's position in the competitive computer industry.
1999
Dell Surpasses Compaq
Dell became the largest PC manufacturer by surpassing Compaq in market share, showcasing its dominance in the industry.
2000
Leasing Space in Las Cimas Office Complex
In 2000, Dell leased space in the Las Cimas office complex in Travis County, Texas, for its executive offices and corporate headquarters.
2001
Fourth Dell Computer
Dell.com is launched as an online platform.
2002
Expansion of Dell's Product Line
Dell diversified its product line to include televisions, handhelds, digital audio players, and printers, expanding beyond its traditional PC offerings.
2003
Dell Inc. rebranding and expansion into consumer electronics
In 2003, Dell Inc. changed its name to signify a move into the broader consumer electronics market. This rebranding reflected Dell's diversification and strategic shift towards a wider range of products.
2004
New Assembly Plant in North Carolina
Dell announced the construction of a new assembly plant near Winston-Salem, North Carolina, with substantial incentive packages from the city, county, and state, showcasing its expansion and investment in manufacturing.
2005-08
SEC investigation on Dell
In August 2005, Dell was informally investigated by the United States SEC regarding its financial reporting. This led to delays in filing financial reports and the company facing class-action lawsuits.
2006-08-17
Dell announces shift to AMD processors
On August 17, 2006, Dell revealed a strategic move to incorporate AMD processors in its products, departing from its previous reliance on Intel chips. This decision was attributed to lower costs and the technological advantages offered by AMD.
2006-10-23
Dell introduces new AMD-based servers
On October 23, 2006, Dell unveiled the PowerEdge 6950 and PowerEdge SC1435 servers, both powered by AMD processors. This expansion of AMD-based offerings by Dell signaled a significant shift in the company's product lineup.
2006-11-01
Dell's website offering notebooks with AMD processors
On November 1, 2006, Dell's website started providing notebooks with AMD processors, including options for single-core MK-36 processor, dual-core Turion X2 chips, or Mobile Sempron.
2007-01-31
Michael Dell resumes CEO role
After disappointing quarterly earnings reports, Kevin Rollins resigned as president and CEO on January 31, 2007, and Michael Dell took over as CEO again.
2007-02-26
Dell's announcement of selling computers with pre-installed Linux
On February 26, 2007, Dell declared a program to sell computers with pre-installed Linux distributions as an alternative to Windows, starting with Novell's SUSE Linux.
2007-05-01
Dell shipping Ubuntu Linux distribution
On May 1, 2007, Dell announced it would ship the Ubuntu Linux distribution, followed by selling models with Ubuntu Linux 7.04 pre-installed on May 24, 2007.
2007-08-17
Dell Inc. Restates Earnings
Dell Inc. announced a restatement and reduction of earnings from 2003 to the first quarter of 2007 due to an internal investigation into accounting practices. The company faced concerns raised by the U.S. Securities and Exchange Commission over undisclosed exclusivity payments from Intel.
2008-01-30
Dell announced closure of all kiosks in the US
On January 30, 2008, Dell declared the shutdown of all 140 kiosks in the United States due to the company's expansion into retail stores.
2008-04-23
Closure of Dell call-center in Kanata, Ontario
On April 23, 2008, Dell announced the closure of one of its major Canadian call-centers in Kanata, Ontario, resulting in the termination of approximately 1100 employees.
2009-01-08
Closure of Dell manufacturing plant in Limerick, Ireland
On January 8, 2009, Dell announced the closure of its manufacturing plant in Limerick, Ireland, leading to the loss of 1,900 jobs and the transfer of production to Poland.
2010-06-03
Dell closed all mall kiosks in Australia
By June 3, 2010, Dell had also closed down all of its mall kiosks in Australia, marking a shift in its retail strategy in the region.
2011-11
Dell ranks 2nd in Greenpeace's Guide to Greener Electronics
In November 2011, Dell secured the 2nd position out of 15 electronics manufacturers in Greenpeace's Guide to Greener Electronics. Dell's score improved from 4.9 to 5.1 since the previous ranking in October 2010.
2012-12
Dell's decline in holiday sales
In December 2012, Dell experienced its first decline in holiday sales in five years, despite the launch of Windows 8.
2013-02-05
Dell's $24.4 billion leveraged buyout deal
On February 5, 2013, Dell announced a $24.4 billion leveraged buyout deal led by Michael Dell and Silver Lake Partners, with assistance from Microsoft.
2013-10-30
Dell's privatization after 25 years as a publicly-traded company
On October 30, 2013, Dell's privatization was completed, ending its 25-year run as a publicly-traded company.
2015-10-12
Dell Inc. announces intent to acquire EMC Corporation
On October 12, 2015, Dell Inc. revealed plans to purchase EMC Corporation in a cash-and-stock deal worth $67 billion, marking the largest-ever acquisition in the technology sector. The acquisition would involve Dell taking over EMC's majority stake in VMware, leading to a significant vertical merger of IT giants.
2015-11-19
Founding of the OpenFog Consortium
Dell, along with other tech companies and Princeton University, founded the OpenFog Consortium on November 19, 2015, to advance fog computing.
2016-09-07
Dell completes merger with EMC
On September 7, 2016, Dell finalized the merger with EMC, which included issuing $45.9 billion in debt and $4.4 billion of common stock. This merger marked a significant milestone in the consolidation of the two tech companies.
2017
Release of Dell AlienWare 17 gaming laptop
In 2017, Dell introduced the AlienWare 17 gaming laptop model, which was mainly based on NVIDIA GeForce GTX 1080 systems.
2018-07
Dell announces intention to go public again
In July 2018, Dell declared its plans to return to being a publicly traded company by repurchasing shares from its stake in VMware for $21.7 billion. This move aimed to transition Dell back to a public entity after being private for a period.
2021-06
Dell's Stock Reaches All-Time High
In June 2021, Dell's stock reached an all-time high of over US$100 per share, showcasing the company's successful transition to a technology solutions provider amidst digital transformation.
2022
Dell Virtual Assistant Launch
Dell introduced a virtual assistant to enhance customer support and provide assistance with order status, tech support, and IT solutions for businesses.
2024-03-01
Dell's stock hits all-time high after earnings
On March 1, 2024, Dell's stock reached a record high following strong earnings, driven by the performance of its artificial intelligence unit. The substantial increase in shares marked a significant milestone for the company.
End of the Timeline
Dell

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