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Last Updated:
2024-09-22 08:21:10

Apple

Company known for its consumer electronics
Company known for its consumer electronics

Apple is a renowned company recognized for its innovative consumer electronics, software, and services. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, Apple has revolutionized the tech industry with iconic products such as the iPhone, iPad, Mac computers, and Apple Watch. The company is known for its sleek design, user-friendly interfaces, and ecosystem of interconnected devices that have garnered a loyal global following.

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1971
Blue Box – Why Steve Jobs and Steve Wozniak hacked the phone network

This event refers to the Blue Box, highlighting the story of Steve Jobs and Steve Wozniak's hacking of the phone network in 1971, which played a role in their early technological endeavors.

1972
Release of Blue Box

The Blue Box, a device used by Steve Jobs and Steve Wozniak to hack the phone network, was released in 1972.

1976-03-31
Birth of Apple

Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple Computer in the garage of Jobs' childhood home in California.

1976-04-01
Founding of Apple Computer, Inc.

Apple Computer, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who aimed to change the way people viewed computers by making them small enough for homes or offices and user-friendly. The company revolutionized the computer industry with the introduction of the first-ever color graphics with the Apple II.

1976-04-11
Release of Apple I

Apple I, released on April 11, 1976, was the first product of Apple Computer, marking the beginning of the company's journey in the tech world.

1976-07-01
Apple I Launch

The world was introduced to the Apple I, designed by Steve Wozniak and brought to the market by Steve Jobs, marking the inception of the Apple Empire.

1977-01-02
Apple Inc. Incorporation

Apple Computer, Inc. was incorporated without Ronald Wayne, who had left the company. The rainbow Apple logo was introduced in the same year.

1977-04-15
Apple II Introduction

The Apple II, known for its character cell-based color graphics and open architecture, was introduced at the first West Coast Computer Faire.

1979-06
Apple II+ Launch

The Apple II+ is launched for the price of $1,195.

1979-07
Start of Apple Lisa Project

The project for the Apple Lisa begins, with the aim of being ready by March 1981, but it is delayed until January 1983.

1980-03
Introduction of Apple Fortran

Apple Fortran, introduced in March 1980, led to the further development of software, particularly technical and educational applications.

1980-12
Apple's Public Offering

In December 1980, Apple had its biggest public offering, netting over $100 million and surpassing Ford Motor Company's valuation.

1981-01
Apple's first shareholders meeting

About a year later, in January 1981 to be exact, Apple held its first meeting for shareholders as a public company.

1982
Steve Wozniak's Plane Crash and Partial Retirement

In 1982, Steve Wozniak was involved in a private plane crash, which led to his partial retirement from Apple.

1983-01-19
Introduction of Apple Lisa

Apple Lisa was presented to the public 30 years ago. It was one of the early personal computers developed by Apple Inc.

1983-01-22
Apple Lisa Release

On January 22, 1983, the Apple Lisa was released to the market at a price of $9,995, which later dropped to $6,995 due to declining sales. This year also saw the merger of the Lisa and Mac divisions at Apple, as well as the recruitment of John Sculley as Apple CEO by Steve Jobs.

1983-12-30
Macintosh and the '1984' Commercial

Apple announced the Macintosh 128k with a groundbreaking commercial and brochure, positioning it as an alternative to IBM's influence.

1984
Launch of Apple Macintosh

In 1984, Apple released the Macintosh, the first personal computer to popularize the graphical user interface and mouse. Apple adapted the Alto GUI acquired from Xerox into a more affordable computer aimed at business and education markets.

1984-01-22
Launch of Macintosh

The famous Super Bowl Spot in 1984 that introduced the Macintosh computer to the world.

1984-01-23
Launch of Macintosh

The Macintosh, featuring a graphical user interface and mouse, was released as the first mass-market personal computer of its kind.

1984-01-24
Launch of Macintosh and Apple Lisa 2

On January 24, 1984, Apple launched the Macintosh for $2,495 and the Apple Lisa 2 for $3,495. They also initiated the “Test a Mac” promotional program, allowing prospective customers to take a Mac home for 24 hours to try it out for free.

1984-04-24
Introduction of Apple IIc

On April 24, 1984, Apple introduced the Apple IIc, which played a significant role in their business alongside the different Apple II series.

1984-06-06
1984 Super Bowl Spot

The famous 1984 Super Bowl commercial aired on June 6, 1984, and is known for its Orwellian theme, making it a memorable event in Apple's marketing history.

1985-05
Palace coup at Apple

Apple's board sides with John Sculley and removes Steve Jobs from all executive duties.

1987
Introduction of Mac II and Mac SE

Apple builds the Mac II, the first Mac that does not rely on an all-in-one design, and also launches the Mac SE with the classic all-in-one design. Both machines allow expansion slots to be added to Macs for the first time, expanding the capabilities of Mac computers.

1989
Macintosh Portable

Apple introduces the Macintosh Portable, a device that initially weighed about seven kilograms and was shipped without a backlight on the screen, resulting in poor sales.

1990
NeXTstation Launch

Steve Jobs launches the NeXTstation for $4,995, a year after introducing the NeXTstep OS operating system.

1991-03-31
Launch of PowerBook

Apple introduced the PowerBook, a design that set the shape for modern laptops, along with System 7, a major upgrade to the operating system.

1993
Apple delivers the first Power Macintosh models

Apple introduces the first Power Macintosh models, which feature the more advanced PowerPC chips from Motorola and IBM, replacing the older 680x0 processors. This marks a significant technological advancement for Apple.

1994
Apple QuickTake 100 Launch

Apple made a brief venture into the digital camera market with the Apple QuickTake 100, a product designed by Kodak.

1995
Licensing of Mac OS to Clone Manufacturers

Apple licenses its operating system Mac OS to selected Mac clone manufacturers like Power Computing or Umax, while retaining control over key components of the hardware design used by the licensees.

1996-12-31
Steve Jobs Returns as CEO

Apple purchased NeXT for its operating system and brought back Steve Jobs, saving the company from bankruptcy.

1997-08-06
Steve Jobs returns to Apple

In 1997, Steve Jobs returned to Apple, marking a significant moment in the company's history. His return would ultimately lead to a remarkable turnaround for Apple.

1997-11-10
Launch of Apple Store website

On November 10, 1997, Apple introduced the Apple Store website, which was tied to a new build-to-order manufacturing that had been successfully used by PC manufacturer Dell.

1998-05-06
Introduction of iMac

On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac.

1998-08-14
Introduction of iMac

Apple introduced the iMac, a new all-in-one computer with modern technology and unique design, selling almost 800,000 units in its first five months.

1999-10
Introduction of iMovie

In October 1999, Apple introduced iMovie, a multimedia software package that made it convenient for users to edit home videos, marking a significant advancement in digital video editing.

2000
Cinema Display Launch

Apple’s ‘Cinema Display’ flat-panel range was born, heralding a new era of thin, wide computer monitors.

2001-04-01
Steve Jobs: Thinks Different

The story of how Jobs used his technical background to develop Apple Computer is highlighted, providing insights into his departure from the company and later triumphant return as company savior.

2001-10-23
Debut of iPod

On October 23, 2001, Apple debuted the iPod portable digital audio player.

2002-07
Start of 'Switch' Campaign

Apple starts its popular 'Switch' campaign with ads picturing PC users that switched to the Mac.

2004-12-21
Revolution in the Valley

The book traces the development of the Macintosh, from its inception as an underground skunkworks project in 1979 to its triumphant introduction in 1984 and beyond, highlighting the groundbreaking work at Apple.

2007-01-08
Introduction of the iPhone

Apple introduced the revolutionary iPhone, changing the landscape of smartphones and setting new standards in the industry.

2007-01-09
Announcement of iPhone

The iPhone was announced at the Macworld Expo on January 9, 2007.

2007-06-29
Launch of iPhone

Apple launched the iPhone, which revolutionized the smartphone industry with its innovative design and features.

2008
MacBook Air & iPod Touch Launch

Apple unveiled the MacBook Air, setting industry standards for thin, light laptops, and released the first-generation iPod Touch.

2009-01-16
The Mac turns 25 @ computerworld.com

This event marks the 25th anniversary of the Macintosh computer. It was celebrated and discussed on computerworld.com on January 16, 2009.

2010-04-02
Release of iPad

Apple introduced the iPad, which became the most popular tablet computer by sales, with over 360 million units sold as of 2017.

2010-04-03
Introduction of iPad

Apple introduced the iPad, a groundbreaking tablet device that redefined the tablet market and set new standards for mobile computing.

2011-10-05
Death of Steve Jobs

On October 5, 2011, Steve Jobs, the visionary co-founder of Apple, passed away, leaving behind a legacy that continues to shape the company's direction and innovations.

2011-10-24
Steve Jobs

Walter Isaacson's portrait of Steve Jobs offers a riveting story of the roller-coaster life and intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries, providing lessons about innovation, character, leadership, and values.

2012-09-25
Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius

Jay Elliot shares insights into how Steve Jobs motivated people to do their best work, detailing how Steve managed and motivated his people and what every manager can learn from Jobs about motivating people to do the best work of their lives.

2014-01-07
Keep It Simple: the Early Design Years of Apple

The book tells the story of Apple's evolution from the inside and its initial conception, emphasizing the power of design as the strategic core of Apple's business model.

2014-09-09
Introduction of Apple Watch

During a press event on September 9, 2014, Apple introduced a smartwatch, the Apple Watch.

2014-09-19
iPhone 6 and iPhone 6 Plus Release

Apple officially launched the iPhone 6 and iPhone 6 Plus to the public on September 19, 2014. These new models introduced larger screens and a sleek design, garnering significant attention and sales.

2015-04-24
Debut of the Apple Watch

The Apple Watch was introduced as a smartwatch and fitness tracker, equipped with health monitoring features and the ability to act as a digital key.

2016-05
Apple intensifies rejections of Spotify app

In May 2016, Apple began intensifying the rejection of Spotify's app and even threatened to remove it from the App Store, creating a contentious relationship between the two streaming services.

2017-09
Apple's Obstacles for Apple Watch

In 2017, Apple introduced WatchOS 4, which posed challenges for providing a functional streaming solution for the Apple Watch.

2017-11
Apple Rejects Spotify's App

In November 2017, Apple once again rejected Spotify's app, indicating ongoing tensions between the two companies.

2018-01-25
Apple Fined by European Union

In January 2018, Apple was fined nearly $2 billion by the European Union over music streaming competition issues.

2018-09-04
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda offers an inside look at Apple's creative process during the Golden Age of Apple, focusing on the symbiotic relationship between software and product development for products like the iPhone, iPad, and Safari web browser.

2019-02
Apple's API Restriction on Podcast Recommendations

Also in February 2019, Apple faced criticism for arbitrarily prohibiting the use of its API to recommend podcasts, following Apple Music's disregard of its own rules.

2019-10
Apple announces Siri integration on certain devices

In October 2019, Apple finally announced that it would allow Siri integration on specific devices, marking a significant development in the company's voice assistant technology.

2020-06-22
Transition to Apple's in-house processors

During its annual WWDC keynote speech on June 22, 2020, Apple announced it would move away from Intel processors, and the Mac would transition to processors developed in-house.

2021-04
Apple Airtag Launch

Apple Airtag is introduced as a small tracking device that uses Bluetooth to establish its location by communicating with other devices in the Find My network. Users can attach it to items they wish to track and see its location using the Find My app.

2021-04
Apple's Clean Energy Milestone

Apple reaches 18 gigawatts of clean energy as part of its environmental initiatives, showcasing its commitment to sustainability and reducing its carbon footprint.

2021-05
Apple announces Siri integration on certain devices

In May 2021, Apple finally announced that it would allow Siri integration on specific devices, marking a significant development in the company's voice assistant technology.

2022
Shop for Veterans and Military

Apple offers special programs and discounts for veterans and military personnel on its products and services.

2022-09-28
Apple Watch Hermès Series 8 collaboration

The Apple Watch Hermès Series 8 combines Apple's technology with Hermès' equestrian heritage in a playful design.

2022-10-06
AR art wonderland at Apple's London store

Apple's Brompton Road store features 'United Visions', an augmented reality world by artists Tin Nguyen and Ed Cutting.

2022-12-22
Andy Hertzfeld – The Software-Wizard

Andy Hertzfeld's role as a software wizard is highlighted, indicating his significant contributions, possibly to the Apple ecosystem.

2023-01-10
Michael Spindler

Michael Spindler is mentioned in the context of a specific date, possibly an event or milestone related to him.

2023-01-19
Susan Kare – Designing the GUI of the Apple Macintosh

Susan Kare's contribution to designing the graphical user interface (GUI) of the Apple Macintosh is highlighted, indicating her significant role in Apple's history.

2023-01-22
Jony Ive

Jony Ive is mentioned in the context of a specific date, possibly an event or milestone related to him.

2023-06-05
Apple Vision Pro and spatial computing

Apple Vision Pro is set to revolutionize augmented reality and bring a new era of spatial computing.

2023-06-06
Apple Design Awards 2023

Apple Design Awards 2023 recognize the work of iOS app developers with 12 winners and showcase standout apps.

2023-09-13
Apple introduces iPhone 15 and Apple Watch Ultra 2

Apple launches the iPhone 15 and Apple Watch Ultra 2 with new features and enhancements, including joining the USB-C trend.

2024-02
Apple Chases Premium Market with iPhone 14

Apple's pursuit of the premium market with the iPhone 14 is highlighted, showcasing the company's strategic direction in the smartphone industry.

2024-02-02
Apple Vision Pro exclusive interview

Apple Vision Pro, a wearable spatial computer blending digital and physical experiences, is discussed in an exclusive interview with the Apple Design Team.

2024-04-16
Apple to let customers watch their own Spatial Videos during Vision Pro demo sessions

Apple will allow customers to view their personal Spatial Videos during the Vision Pro demo sessions.

2024-04-23
Tim Cook hints at new Apple Pencil 3

Tim Cook teases the release of the new Apple Pencil 3, expected to be launched next month, based on rumors circulating in the tech community.

2025
Expectation for Macs with AI-based M4 Processor

There is anticipation for all Mac devices to be equipped with the AI-based M4 processor in the near future.

2026
Price Drop for M3 MacBook Air

The price of the M3 MacBook Air with upgraded specifications has been reduced to $1,349.

2030
Apple's Environmental Push for Clean Energy and Water Replenishment

Apple is increasing its efforts to use clean energy and replenish fresh water by 2030 as part of its environmental initiatives.

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Apple
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