Apple is a renowned company recognized for its innovative consumer electronics, software, and services. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, Apple has revolutionized the tech industry with iconic products such as the iPhone, iPad, Mac computers, and Apple Watch. The company is known for its sleek design, user-friendly interfaces, and ecosystem of interconnected devices that have garnered a loyal global following.
This event refers to the Blue Box, highlighting the story of Steve Jobs and Steve Wozniak's hacking of the phone network in 1971, which played a role in their early technological endeavors.
The Blue Box, a device used by Steve Jobs and Steve Wozniak to hack the phone network, was released in 1972.
Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple Computer in the garage of Jobs' childhood home in California.
Apple Computer, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who aimed to change the way people viewed computers by making them small enough for homes or offices and user-friendly. The company revolutionized the computer industry with the introduction of the first-ever color graphics with the Apple II.
Apple I, released on April 11, 1976, was the first product of Apple Computer, marking the beginning of the company's journey in the tech world.
The world was introduced to the Apple I, designed by Steve Wozniak and brought to the market by Steve Jobs, marking the inception of the Apple Empire.
Apple Computer, Inc. was incorporated without Ronald Wayne, who had left the company. The rainbow Apple logo was introduced in the same year.
The Apple II, known for its character cell-based color graphics and open architecture, was introduced at the first West Coast Computer Faire.
The Apple II+ is launched for the price of $1,195.
The project for the Apple Lisa begins, with the aim of being ready by March 1981, but it is delayed until January 1983.
Apple Fortran, introduced in March 1980, led to the further development of software, particularly technical and educational applications.
In December 1980, Apple had its biggest public offering, netting over $100 million and surpassing Ford Motor Company's valuation.
About a year later, in January 1981 to be exact, Apple held its first meeting for shareholders as a public company.
In 1982, Steve Wozniak was involved in a private plane crash, which led to his partial retirement from Apple.
Apple Lisa was presented to the public 30 years ago. It was one of the early personal computers developed by Apple Inc.
On January 22, 1983, the Apple Lisa was released to the market at a price of $9,995, which later dropped to $6,995 due to declining sales. This year also saw the merger of the Lisa and Mac divisions at Apple, as well as the recruitment of John Sculley as Apple CEO by Steve Jobs.
Apple announced the Macintosh 128k with a groundbreaking commercial and brochure, positioning it as an alternative to IBM's influence.
In 1984, Apple released the Macintosh, the first personal computer to popularize the graphical user interface and mouse. Apple adapted the Alto GUI acquired from Xerox into a more affordable computer aimed at business and education markets.
The famous Super Bowl Spot in 1984 that introduced the Macintosh computer to the world.
The Macintosh, featuring a graphical user interface and mouse, was released as the first mass-market personal computer of its kind.
On January 24, 1984, Apple launched the Macintosh for $2,495 and the Apple Lisa 2 for $3,495. They also initiated the “Test a Mac” promotional program, allowing prospective customers to take a Mac home for 24 hours to try it out for free.
On April 24, 1984, Apple introduced the Apple IIc, which played a significant role in their business alongside the different Apple II series.
The famous 1984 Super Bowl commercial aired on June 6, 1984, and is known for its Orwellian theme, making it a memorable event in Apple's marketing history.
Apple's board sides with John Sculley and removes Steve Jobs from all executive duties.
Apple builds the Mac II, the first Mac that does not rely on an all-in-one design, and also launches the Mac SE with the classic all-in-one design. Both machines allow expansion slots to be added to Macs for the first time, expanding the capabilities of Mac computers.
Apple introduces the Macintosh Portable, a device that initially weighed about seven kilograms and was shipped without a backlight on the screen, resulting in poor sales.
Steve Jobs launches the NeXTstation for $4,995, a year after introducing the NeXTstep OS operating system.
Apple introduced the PowerBook, a design that set the shape for modern laptops, along with System 7, a major upgrade to the operating system.
Apple introduces the first Power Macintosh models, which feature the more advanced PowerPC chips from Motorola and IBM, replacing the older 680x0 processors. This marks a significant technological advancement for Apple.
Apple made a brief venture into the digital camera market with the Apple QuickTake 100, a product designed by Kodak.
Apple licenses its operating system Mac OS to selected Mac clone manufacturers like Power Computing or Umax, while retaining control over key components of the hardware design used by the licensees.
Apple purchased NeXT for its operating system and brought back Steve Jobs, saving the company from bankruptcy.
In 1997, Steve Jobs returned to Apple, marking a significant moment in the company's history. His return would ultimately lead to a remarkable turnaround for Apple.
On November 10, 1997, Apple introduced the Apple Store website, which was tied to a new build-to-order manufacturing that had been successfully used by PC manufacturer Dell.
On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac.
Apple introduced the iMac, a new all-in-one computer with modern technology and unique design, selling almost 800,000 units in its first five months.
In October 1999, Apple introduced iMovie, a multimedia software package that made it convenient for users to edit home videos, marking a significant advancement in digital video editing.
Apple’s ‘Cinema Display’ flat-panel range was born, heralding a new era of thin, wide computer monitors.
The story of how Jobs used his technical background to develop Apple Computer is highlighted, providing insights into his departure from the company and later triumphant return as company savior.
On October 23, 2001, Apple debuted the iPod portable digital audio player.
Apple starts its popular 'Switch' campaign with ads picturing PC users that switched to the Mac.
The book traces the development of the Macintosh, from its inception as an underground skunkworks project in 1979 to its triumphant introduction in 1984 and beyond, highlighting the groundbreaking work at Apple.
Apple introduced the revolutionary iPhone, changing the landscape of smartphones and setting new standards in the industry.
The iPhone was announced at the Macworld Expo on January 9, 2007.
Apple launched the iPhone, which revolutionized the smartphone industry with its innovative design and features.
Apple unveiled the MacBook Air, setting industry standards for thin, light laptops, and released the first-generation iPod Touch.
This event marks the 25th anniversary of the Macintosh computer. It was celebrated and discussed on computerworld.com on January 16, 2009.
Apple introduced the iPad, which became the most popular tablet computer by sales, with over 360 million units sold as of 2017.
Apple introduced the iPad, a groundbreaking tablet device that redefined the tablet market and set new standards for mobile computing.
On October 5, 2011, Steve Jobs, the visionary co-founder of Apple, passed away, leaving behind a legacy that continues to shape the company's direction and innovations.
Walter Isaacson's portrait of Steve Jobs offers a riveting story of the roller-coaster life and intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries, providing lessons about innovation, character, leadership, and values.
Jay Elliot shares insights into how Steve Jobs motivated people to do their best work, detailing how Steve managed and motivated his people and what every manager can learn from Jobs about motivating people to do the best work of their lives.
The book tells the story of Apple's evolution from the inside and its initial conception, emphasizing the power of design as the strategic core of Apple's business model.
During a press event on September 9, 2014, Apple introduced a smartwatch, the Apple Watch.
Apple officially launched the iPhone 6 and iPhone 6 Plus to the public on September 19, 2014. These new models introduced larger screens and a sleek design, garnering significant attention and sales.
The Apple Watch was introduced as a smartwatch and fitness tracker, equipped with health monitoring features and the ability to act as a digital key.
In May 2016, Apple began intensifying the rejection of Spotify's app and even threatened to remove it from the App Store, creating a contentious relationship between the two streaming services.
In 2017, Apple introduced WatchOS 4, which posed challenges for providing a functional streaming solution for the Apple Watch.
In November 2017, Apple once again rejected Spotify's app, indicating ongoing tensions between the two companies.
In January 2018, Apple was fined nearly $2 billion by the European Union over music streaming competition issues.
Ken Kocienda offers an inside look at Apple's creative process during the Golden Age of Apple, focusing on the symbiotic relationship between software and product development for products like the iPhone, iPad, and Safari web browser.
Also in February 2019, Apple faced criticism for arbitrarily prohibiting the use of its API to recommend podcasts, following Apple Music's disregard of its own rules.
In October 2019, Apple finally announced that it would allow Siri integration on specific devices, marking a significant development in the company's voice assistant technology.
During its annual WWDC keynote speech on June 22, 2020, Apple announced it would move away from Intel processors, and the Mac would transition to processors developed in-house.
Apple Airtag is introduced as a small tracking device that uses Bluetooth to establish its location by communicating with other devices in the Find My network. Users can attach it to items they wish to track and see its location using the Find My app.
Apple reaches 18 gigawatts of clean energy as part of its environmental initiatives, showcasing its commitment to sustainability and reducing its carbon footprint.
In May 2021, Apple finally announced that it would allow Siri integration on specific devices, marking a significant development in the company's voice assistant technology.
Apple offers special programs and discounts for veterans and military personnel on its products and services.
The Apple Watch Hermès Series 8 combines Apple's technology with Hermès' equestrian heritage in a playful design.
Apple's Brompton Road store features 'United Visions', an augmented reality world by artists Tin Nguyen and Ed Cutting.
Andy Hertzfeld's role as a software wizard is highlighted, indicating his significant contributions, possibly to the Apple ecosystem.
Michael Spindler is mentioned in the context of a specific date, possibly an event or milestone related to him.
Susan Kare's contribution to designing the graphical user interface (GUI) of the Apple Macintosh is highlighted, indicating her significant role in Apple's history.
Jony Ive is mentioned in the context of a specific date, possibly an event or milestone related to him.
Apple Vision Pro is set to revolutionize augmented reality and bring a new era of spatial computing.
Apple Design Awards 2023 recognize the work of iOS app developers with 12 winners and showcase standout apps.
Apple launches the iPhone 15 and Apple Watch Ultra 2 with new features and enhancements, including joining the USB-C trend.
Apple's pursuit of the premium market with the iPhone 14 is highlighted, showcasing the company's strategic direction in the smartphone industry.
Apple Vision Pro, a wearable spatial computer blending digital and physical experiences, is discussed in an exclusive interview with the Apple Design Team.
Apple will allow customers to view their personal Spatial Videos during the Vision Pro demo sessions.
Tim Cook teases the release of the new Apple Pencil 3, expected to be launched next month, based on rumors circulating in the tech community.
There is anticipation for all Mac devices to be equipped with the AI-based M4 processor in the near future.
The price of the M3 MacBook Air with upgraded specifications has been reduced to $1,349.
Apple is increasing its efforts to use clean energy and replenish fresh water by 2030 as part of its environmental initiatives.