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Last Updated:
2024-11-05 12:38:07

Nespresso

Nestlé's coffee brewing unit
Nespresso
Nespresso
Nestlé's coffee brewing unit

Nespresso, part of Nestlé Group, produces coffee capsules for espresso and coffee. The brand's machines are popular worldwide, with annual sales exceeding 3 billion Swiss francs.

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1901
Invention of Espresso Coffee Machine by Luigi Bezzera

Luigi Bezzera invented the espresso coffee machine in 1901, which inspired the development of a company focused on delivering barista-style coffee anywhere and everywhere.

1975
Invention of Nespresso System by Eric Favre

In 1975, Eric Favre, an employee of Nestlé, invented the Nespresso system after noticing a coffee bar in Rome with a unique method of preparing coffee. The system involved sealed coffee pods that kept the coffee fresh and ensured greater aeration during brewing.

1976
First Nespresso Patent Filed

Eric Favre filed the first patent for Nespresso at the Nestlé research lab in 1976, aiming to strengthen Nestlé's position in the coffee market.

1980
Foundation of Nespresso

Nespresso was founded over thirty years ago with the goal of creating exceptional coffee for everyone. This core concept continues to guide the company, combining past triumphs with a vision for the future.

1982
Focus on restaurant and office market

In 1982, Nespresso shifted its focus towards the restaurant and office market, expanding its target audience beyond just home consumers.

1986
Nestlé sets up Nespresso SA

In 1986, Nestlé established Nespresso SA as an independent company. Initially, sales were disappointing until Jean-Paul Gaillard became CEO and implemented changes in the business model.

1990
Nestlé Signs Contract with Turmix for Nespresso Machines

In 1990, Nestlé signed a contract with Turmix to sell Nespresso machines in Switzerland, leading to further collaborations with other companies like Krups, Magimix, and De'Longhi.

1991
Launch of Nespresso Club

In 1991, Nespresso expanded into the Swiss household market and introduced the Nespresso Club, offering the ultimate coffee experience to its customers.

1991
Nespresso launched internationally

In 1991, Nespresso expanded its market internationally, reaching consumers beyond its original region and gaining global recognition.

1992
Introduction of Nespresso system in Swiss household market with Turmix as machine partner

In 1992, Nespresso system was introduced in the Swiss household market in partnership with Turmix. This marked the beginning of Nespresso's presence in the coffee industry.

1996
Introduction of C-250/554 machine with automatic features

In 1996, Nespresso introduced the C-250/554 machine with automatic features and a new Thermobloc, revolutionizing the household sector. This marked a significant breakthrough in Nespresso's product innovation.

1996
Launch of the first Nespresso Internet site

In 1996, Nespresso launched its first Internet site to promote its coffee expertise and products. This platform later evolved into a key brand showcase and sales channel for Nespresso.

1997
First advertising

In 1997, Nespresso launched its first advertising campaign, increasing brand visibility and attracting more customers to its products.

1999
Launch of Nespresso Professional

In 1999, Nespresso introduced Nespresso Professional, a business-to-business line offering dedicated machines and coffee varieties for small offices and the premium foodservice sector.

2000
Opening of the First Nespresso Boutique in Paris

In 2000, Nespresso opened its first boutique in Paris, introducing a new corporate identity with a refined logo and a 'shop-in-shop' concept for increased brand exposure.

2002
Expansion of Production Capacity with Nespresso Production Centre in Orbe

In 2002, Nespresso expanded its production capacity by opening a dedicated Nespresso Production Centre in Orbe, Switzerland, along with opening more Nespresso boutiques in major cities.

2003
Launch of Advanced C250/554 Machine by Nespresso

In 2003, Nespresso introduced the advanced C250/554 machine with automatic features and a new thermobloc, marking a breakthrough in the household sector.

2004
Launch of the Essenza Machine with Top Loading Drop-in Capsule Concept

In 2004, Nespresso launched the Essenza machine, which introduced the innovative top loading drop-in capsule concept that influenced all subsequent Nespresso coffee machine designs.

2005
Launch of Volluto Coffee Blend

In 2005, Nespresso introduced Volluto as the first 100% AAA-sourced coffee blend in their range. This blend aimed to offer customers a unique and high-quality coffee experience.

2006-03
Public Relations Pitch for Nespresso

In March 2006, a public relations pitch was made for Nespresso, a brand under Nestlé, to promote its products and enhance its image.

2007
Opening of First Nespresso Flagship Boutique in Paris

In 2007, Nespresso opened its first flagship boutique in Paris on the Champs-Elysees, marking a significant milestone for the brand. This move allowed Nespresso to showcase its products in a prestigious location and cater to a wider audience.

2009-11
Nespresso expansion to 50 countries

In November 2009, Nespresso expanded its market presence to 50 countries and increased its workforce to over 2,500 employees.

2010-04
Nespresso facing low-end disruption

In April 2010, Philippe Silberzahn analyzed whether Nespresso was vulnerable to low-end disruption, highlighting threats such as competition, environmental concerns, and a perceived snobbish image.

2010-06
Nestle sues Sara Lee over Nespresso coffee makers

In June 2010, Nestle took legal action against Sara Lee over Nespresso coffee makers, aiming to protect its market position and innovations.

2011-03
Denner wins court battle with Nestlé

In March 2011, the Swiss discount supermarket, Denner, won a court battle with Nestlé over the sale of plastic Nespresso-compatible capsules, at about half the retail price of Nespresso capsules.

2011-07
Nespresso's new U coffee maker

In July 2011, Nespresso introduced its new U coffee maker, which was reviewed by Leigh D. Stark.

2011-08
Development of Ez-press by Kogan

In August 2011, the Australian company Kogan announced the development of the 'Ez-press', a coffee machine compatible with Nespresso pods.

2012
Dhjana becomes the first 100% AAA-sourced Limited Edition coffee

Dhjana is introduced as the first Limited Edition coffee sourced entirely from AAA quality beans. This signifies a significant milestone in the quality and exclusivity of Nespresso's coffee offerings.

2013
Creation of Nespresso Sustainability Advisory Board

In 2013, Nespresso established the Nespresso Sustainability Advisory Board (NSAB) to enhance the company's commitment to sustainable development. The board aimed to promote sustainable practices within the company, such as sourcing 84% of coffee from the Nespresso AAA Sustainable Quality Programme and reducing the carbon footprint of Nespresso coffee by 20%.

2014-02
Launch of VertuoLine system

In February 2014, Nespresso launched the VertuoLine system in the United States and Canada to cater to the demand for larger coffee servings by North Americans. The system offers various cup sizes and uses over 25 blends in specially-designed capsules.

2015
Ramping up production

In 2015, Nespresso focused on increasing production capacity to meet growing demand.

2016-03
Starbucks announces Nespresso-compatible capsules

In March 2016, Starbucks announced that it would sell Nespresso-compatible capsules in Europe, launching official Starbucks Nespresso capsules in May 2019.

2017
Nespresso AAA Sustainable Quality Program

In 2017, Nespresso reported that 82% of its coffee beans were sourced through the Nespresso AAA Sustainable Quality Program.

2018-06
Introduction of recycling bags for Nespresso capsules

Since June 2018, Nespresso started providing recycling bags to customers free of charge, allowing them to easily return used capsules for recycling. The bags can hold a specific number of capsules and can be dropped off at various locations for recycling.

2019
Investment in Romont Production Center Expansion

Nespresso announced a CHF 160 million investment to expand the Romont production center in Switzerland to meet the increasing global consumer demand.

2020
Launch of Positive Cup strategy

In 2020, Nespresso introduced the Positive Cup strategy, focusing on sustainability goals for coffee sourcing, social welfare, climate change, and aluminium sourcing and recycling. The strategy was supported by a significant investment of CHF 500 million.

2022
Nespresso Certified as B Corporation

In 2022, Nespresso achieved certification as a B Corporation, highlighting its commitment to social and environmental responsibility.

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