Nissan

Yoshisuke Aikawa concealed his academic accomplishments and worked in a factory in the United States, where he developed casting skills. After his return to Japan, he established Tobata Casting Co., Ltd.

Yoshisuke Aikawa founded a company in Japan and decided not to use a person's name as the company name. Instead, he based the name on that of the parent group at the time of the company's founding, 'Nihon Sangyo'.

In 1919, Jitsuyo Jidosha Seizo Co., Ltd. was established.

In 1928, Yoshisuke Aikawa assumed the role of president at Nihon Sangyo Co. Ltd., the precursor to Nissan. Aikawa's understanding of the American automotive industry led him to believe that cars would gain popularity in Japan.

In 1931, Nihon Sangyo merged to establish what is now recognized as Nissan Motor Company, a prominent automobile manufacturer.

In 1932, DAT, a significant player in the automobile industry, was founded.

On December 2, 1933, Tobatta Casting Co. was officially renamed Nissan, marking a significant milestone in the company's history.

On December 26, 1933, Nissan was established as a Japanese car dealer.

In 1937, Nissan broke new ground by utilizing full color movie film for its product advertisements, a highly innovative and unprecedented move in the advertising industry.

During World War II in 1943, Nissan halted car production due to the ongoing war.

In November 1945, Nissan produced its first car after the war, marking a significant milestone in post-war automotive industry.

In 1947, just two years after WWII, former Tachikawa Aircraft engineers in Japan produced the electric vehicle called the 'Tama', marking the roots of Nissan's zero emission vehicles.

In 1954, the Nissan Design Team was established, and one of their first products was the 'Datsun Sedan 112'.

The 1956 model of the Datsun Sedan, created by the Nissan Design Team, received the prestigious Mainichi Design Award for its practical and innovative design.

In 1957, Nissan released the Skyline, which earned the nickname 'Godzilla' due to its powerful performance on the racetrack. This marked the beginning of a new wave of performance-based cars that combined Japanese innovation with efficiency and luxury.

On November 4, 1966, the first Nissan car arrived in the United States, marking the beginning of Nissan's presence in the American market.

The Nissan Skyline 2000 GT-R, also known as Model PGC10, was introduced in 1969. It was a high-performance variant of the Skyline series, featuring advanced technology and powerful engine.

The Z Car was introduced in 1970, adding modern flair and quality to the traditional Z-ness, becoming a masterpiece. It has been passed down through generations and continues to be loved today for over 50 years.

On January 16, 1971, Nissan established the first Japanese-owned facility in North America, solidifying their commitment to the North American market.

In 1972, a new series called 'Ken and Merry' was introduced for the fourth generation Skyline, creating a social phenomenon and generating a sensation.

In 1984, the Nissan LAUREL luxury sedan (model C32) became the first car in the world to feature retractable power door mirrors.

In 1990, Nissan embarked on a new challenge for research and development, resulting in the creation of outstanding products like the 'PRIMERA model P10' and 'Skyline model R32'. This initiative helped establish Nissan as a technology-driven company globally.

In 1991, Nissan received an environmental award from the EPA and introduced green technology with its Future Electric Vehicle concept car. The EPA recognized Nissan as the 'Best of the Best' and the first Altima was launched in the US.

In 1992, Nissan boldly adopted the expensive Continuously Variable Transmission (CVT) as a standard feature, showcasing their commitment to innovation and technology advancement in the automotive industry.

In 1994, Nissan announced that they would make SRS airbags standard equipment in their cars, expanding beyond limited models in the Japanese market.

Nissan introduced its first battery electric vehicle, the Nissan Altra, at the Los Angeles International Auto Show on 29 December 1997.

In 1999, Nissan faced financial difficulties and entered an alliance with Renault of France. This alliance was the first of its kind between a Japanese and French car manufacturer, each maintaining their distinct corporate culture and brand identity.

The Nissan X-TRAIL SUV was released in 2000 as an innovative product targeting young people, showcasing Nissan's commitment to creating pioneering products and exploring new markets.

In June 2001, Renault executive Carlos Ghosn was named chief executive officer of Nissan.

In May 2005, Ghosn was named president of Nissan's partner company Renault.

In 2006, Nissan launched the Nissan Leaf, the first mass-produced electric car, marking a significant milestone in the automotive industry's shift towards sustainable technology.

During the early 2000s, Nissan launched the 2007 Altima Hybrid, contributing to the company's growth in model options and sales, particularly in the American market.

He was appointed president and CEO of Renault on 6 May 2009.

In February 2017, Ghosn announced he would step down as CEO of Nissan on 1 April 2017.

On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged under-reporting of his income to Japanese financial authorities.

After 108 days in detention, Ghosn was released on bail, but after 29 days he was again detained on new charges (4 April 2019).

On 1 December 2019, Uchida became CEO.

Despite having a new management team, Nissan faced challenges as more people left the company and financial difficulties persisted.

In the summer of 2022, Nissan introduced the Nissan Sakura, a new mini electric vehicle that aims to revolutionize Japan's automotive industry.

In January 2023, Renault said it intended to transfer almost 30% of its controlling stake in Nissan to a French trust.

Ambition 2030 is a long-term goal or vision set by Nissan for the year 2030. It outlines the company's aspirations and targets for the future.