Polestar

Polestar, a Swedish firm with a rich motorsport and tuning background, was established in 1996. It has been a Volvo product specialist known for creating vehicles that excel on both the track and the street.

In 2005, Polestar officially affiliated with Volvo, focusing on enhancing the performance and dynamics of Volvo's cars.

In 2006, Polestar diversified its activities by getting involved in training new mechanics for Volvo and creating training equipment for mechanic schools.

In 2007, Polestar continued to develop its training program by providing Volvo cars to schools and assisting in implementing new business strategies for Volvo dealers.

In 2008, Polestar was tasked by Volvo to create a race-ready version of the C30 for the STCC season, marking their first opportunity to develop a car from scratch.

In 2009, Polestar established a partnership with Volvo, becoming the official tuning partner for the brand. This collaboration gave Polestar a similar role to AMG in Mercedes and the M division in BMW.

In 2010, the visionary entrepreneur Li Shufu, leading the privately owned Chinese company Geely, acquired Volvo Cars. This acquisition significantly influenced the ownership structure and trajectory of Polestar.

In 2011, Polestar expanded internationally by entering the World Touring Car Championship after racing in the STCC, showcasing its performance capabilities on a global stage.

The Volvo S60 Polestar Concept, successor to the C30 Polestar, was introduced in June 2012. It boasted 508 BHP from a modified T6 engine and impressive performance metrics.

The Polestar 1 concept took the world by storm when it was unveiled in concept form as the Volvo Concept Coupe back in 2013 before the Swedish manufacturer acquired the Polestar brand. The concept is still available on the Volvo website and is remarkably similar to the model which made production.

In 2014, the V60 Polestar and Volvo V60 were released in 8 different markets, marking Polestar's first global debut. The launch was successful, leading to Volvo's acquisition of Polestar's performance division in 2015.

In July 2015, Volvo Cars acquired the Polestar brand, leading to the rebranding of the racing team as Cyan Racing while maintaining ties to Volvo.

In April 2016, Volvo Polestar received an increase in power to 362 horsepower, while the new 4-cylinder engine saw a reduction in torque.

In October 2017, Volvo Cars and Geely Holding announced the transformation of Polestar into a standalone brand focusing on electric cars. The Polestar 1, a 2+2 coupé inspired by Volvo's Concept Coupé, was introduced on 17 October 2017.

This event marks the 20th anniversary of Polestar's collaboration with Volvo, showcasing their history of performance optimization and motorsport involvement.

The production version of the Polestar 2 was officially unveiled on 27 February 2019 during an internet livestream and later appeared at the 2019 Geneva Motor Show. It is the first mass production battery electric vehicle under the Polestar brand.

Polestar started by racing Volvo cars and later evolved by tuning them, eventually becoming the top brand in Volvo's range.

On 24 June 2022, Polestar shares started trading on the Nasdaq exchange under the symbol PSNY through a business combination agreement.

On March 1, 2023, the Polestar 2 model was updated with new features and specifications.

Polestar has formed alliances with tech giants to redefine electric driving and luxury.

Cyan Racing's Volvo P1800-based restomod makes a comeback in road-biased GT form.

The SUV's history is traced back to post-World War II military vehicles and 1930s and 1940s American station wagons. The Chevrolet Suburban and Willys Jeep played significant roles in the development of SUVs.

Highlights the advanced in-car technology showcased at the NVIDIA GTC event, emphasizing AI, innovation, and driving experiences in the Polestar 3.

Discusses how the Polestar 3 is changing the perception of SUVs by focusing on practicality, safety, and environmental impact.

Explains the differences between the Polestar 3 and Polestar 4 models, highlighting the unique features and design elements of each.

Polestar 5 is rumored to be an executive sedan with dimensions similar to the S90, expected to be released in 2025.

Polestar 6 is anticipated to be the halo car of Polestar, with a launch year set for 2026. It was previewed by the O2 concept showcasing roadster styling.