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2024-04-22 15:48:08

The Lego Group

Danish toy company history
Danish toy company history
The Lego Group, founded in 1932, is known for its plastic construction toys. Key milestones include the introduction of LEGO bricks in 1949.
1895
Founding of Billund Woodworking and Carpenter's Shop
The woodworking shop, 'Billund Woodworking and Carpenter's Shop', which would eventually evolve into the Lego company, was founded in Billund.
1916
Ole Kirk Christiansen Purchases Woodworking Shop
Ole Kirk Christiansen purchases the small woodworking shop in Billund.
1920
Birth of Godtfred Kirk Christiansen
Godtfred Kirk Christiansen, a key figure in the Lego Group's history, is born.
1932-08-10
Start of Lego Wooden Toy Production
In August 1932, Ole Kirk Christiansen's carpentry workshop began producing wooden toys such as piggy banks, pull toys, cars, and trucks. Despite economic challenges, the business continued to create practical furniture and toys.
1934
LEGO company founded
In 1934, two years after starting to make toys, Ole Kirk Christiansen officially named his company LEGO by combining two Danish words meaning 'play well'. This marked the official beginning of the iconic LEGO brand.
1935-01
LEGO Name Origin: LEG GODT
In January 1936, the LEGO Group changes its name to LEGO, derived from the Danish words 'LEG GODT' meaning 'Play Well', reflecting the company's focus on quality and enjoyable play.
1936
Company name changed to LEGO
The year 1936 saw a significant change as the company's name was officially changed to LEGO, a name that would become iconic in the toy industry.
1937
Purchase of State-of-the-Art Milling Machine
In 1937, Ole Kirk Kristiansen makes a significant financial investment by purchasing a state-of-the-art milling machine for his company. The machine is bought for DKK 4,000, equivalent to one-third of the company's total profit the previous year, with the aim of improving the quality of wooden toys production.
1938
Increased Toy Production During World War II
Despite the outbreak of World War II, Ole Kirk Kristiansen continues to expand toy production. The demand for toys during the war increases, leading to a doubling of sales in the first two years. The halt in import activities and restrictions on metal and rubber usage further boost the production of Danish wooden toys, including LEGO.
1939
Repayment of Loan by Ole Kirk Kristiansen
In 1939, Ole Kirk Kristiansen repays a loan of DKK 3,000 with compound interest, a significant milestone in securing the company's future.
1940
Patent of Interlocking Building Cubes
In 1940, the Kiddicraft Company patented the first Interlocking Building Cubes, featuring distinctive studs on top and hollows on the bottom for firm stacking. However, the full potential and versatility of the design were not fully realized at the time.
1942-03-20
Devastating Fire at the Factory
In March 1942, a devastating fire engulfs Ole Kirk Kristiansen's woodworking factory, almost destroying his life's work. Despite the loss, with the support of family, employees, and Vejle Bank's loan, Ole Kirk decides to rebuild the factory in Billund, securing the jobs of his employees. The new toy factory is completed by the end of the year, marking a new chapter for LEGO production.
1943
Growth to 40 Employees
By 1943, the company expands its workforce to 40 employees.
1944
Page's Improvement to Toy Building Blocks
In 1944, Page applied an improvement to toy building blocks by introducing rectangular hollow blocks with 2X4 studs on top, enabling the construction of walls with staggered rows and window openings.
1947
LEGO begins manufacturing plastic toys
In 1947, LEGO ventured into the production of plastic toys, a move that would revolutionize the toy industry with its innovative designs.
1948
Expansion of The Lego Group Workforce
By 1948, The Lego Group had grown to employ 50 individuals, marking a significant expansion in its workforce.
1949
Commercial Availability of LEGO Bricks
LEGO bricks, invented by Ole Kirk Kristiansen, became commercially available in 1949, marking the beginning of their journey to becoming one of the most beloved and best-selling toys worldwide.
1950
Godtfred Kirk Christiansen takes over LEGO Group
In 1950, Ole Kirk Christiansen steps down from the LEGO Group, and his son, Godtfred Kirk Christiansen, assumes leadership.
1951
First film about Lego shot
In 1951, the first film featuring Lego was captured by photographer Christian Lund. The black and white silent film marked an early documentation of Lego's history.
1953
Godtfred Kirk Christiansen develops 'system of play'
In 1953, Godtfred Kirk Christiansen devised a 'system of play' that revolutionized the creation of Lego sets, setting the stage for the diverse range of Lego products.
1954
First LEGO windows and doors
In 1954, LEGO introduced its first windows and doors, enhancing the creative possibilities for builders and solidifying its position as a leading toy manufacturer.
1955
Release of Lego Town Plan
In 1955, Lego released its first building 'system' called the Town Plan along with 27 other sets, marking a significant milestone in the company's history.
1956
Sales Company Established in Hohenwestedt, Germany
In 1956, a sales company for Lego was established in Hohenwestedt, Germany, marking a significant step in the expansion of the Lego brand.
1958-01-28
LEGO Patents Brick Design
On January 28, 1958, LEGO patented the brick design that is still used today. This design has remained unchanged and is a key element in the success and popularity of LEGO sets.
1959
Establishment of 'Futura' division at Lego
In 1959, Lego establishes the 'Futura' division with a small staff dedicated to developing ideas for new sets.
1960-02
Warehouse Fire at Lego
In February 1960, a warehouse fire destroys a large portion of Lego's inventory of wooden toys, leading to the discontinuation of wooden toy production and a shift towards plastic building bricks.
1961
Invention of the LEGO wheel
In 1961, the LEGO wheel was invented, marking an important step in integrating movement into the LEGO System in Play.
1962
Expansion to Singapore, Hong Kong, Australia, Morocco, and Japan
Lego starts selling toys in various countries including Singapore, Hong Kong, Australia, Morocco, and Japan, expanding its market internationally.
1963
Establishment of Lego Italy
Lego establishes a presence in Italy by setting up Lego Italy, further expanding its operations and reach in Europe.
1964
Introduction of Lego sets with instruction manuals
In 1964, the first Lego sets that included instruction manuals were launched, providing detailed guidance on building various models with Lego bricks.
1965
Samsonite begins producing Lego bricks in North America under license
In 1965, Samsonite started manufacturing Lego bricks in North America through a licensing agreement, expanding the reach of Lego products in the region.
1966
Release of Lego Train System
In 1966, Lego introduced one of its most successful series, the Lego train system. The initial train sets included a 4.5-volt motor and rails, marking a significant milestone in the company's history.
1967
Introduction of First Lego Hinges
In 1967, Lego introduced its first hinges, adding a new element to their building sets. This innovation expanded the creative possibilities for Lego enthusiasts.
1968-06-07
Opening of Legoland Park in Billund
On June 7, the Legoland Park in Billund is opened, with 3,000 people visiting on the opening day.
1970
Expansion to 1,000 employees
By 1970, LEGO had 1,000 employees, showcasing its growth in toy production and global reach.
1971
Introduction of furniture pieces and dollhouses for girls
Lego introduces furniture pieces and dollhouses for girls.
1972
Introduction of Boat and Ship Sets by Lego
In 1972, Lego introduced boat and ship sets with hull pieces that were designed to float, expanding their range of creative building options.
1973
Red Lego Logo Update
The red Lego logo introduced in 1973 is updated to a graphically tightened version after being used for the past 25 years.
1974
Launch of Lego Figures
In 1974, Lego figures were introduced, starting with the Lego family.
1975
Introduction of Expert Series Sets
The Expert Series sets were introduced by Lego in 1975.
1977
Launch of Lego Technic Series
In 1977, the Lego Technic series, previously known as Expert Builder, was launched.
1978
Launch of Lego Space Minifigure
The Lego Space minifigure was introduced in 1978 and is considered one of the most distinctive Lego pieces.
1979
Kjeld Kirk Kristiansen becomes president and CEO of the LEGO Group
In 1979, Kjeld Kirk Kristiansen, the son of Godtfred Kirk Christiansen, takes over as the president and CEO of the LEGO Group, marking a new era of leadership within the company.
1980
Establishment of Lego Educational Products Department
In 1980, the Lego Group established the Educational Products Department to enhance the educational value of their toys. This initiative aimed to leverage Lego bricks' potential for fostering creativity and problem-solving skills in children.
1981
Introduction of Second Generation Lego Trains
In 1981, the second generation of Lego trains was produced, offering a wider range of accessories for enthusiasts and collectors.
1982-08-13
50th Anniversary Celebration of The Lego Group
On August 13, 1982, The Lego Group commemorated its 50th anniversary, highlighting its enduring legacy and impact on the toy industry.
1983
Expansion of Lego company
By 1983, the Lego company had grown significantly to employ 3,700 individuals globally, showcasing its rapid expansion and success in the toy industry.
1984
Collaboration with MIT Media Lab on programmable bricks
LEGO collaborated with the Media Lab at MIT in 1984 to work on programmable bricks, laying the foundation for innovative projects in the future.
1985
Opening of LEGO Centre in Sydney
Danish Foreign Minister, Uffe Ellemann-Jensen, inaugurated the LEGO Centre at Birkenhead Point in Sydney, Australia in 1985, marking the first permanent LEGO shop outside Billund.
1986
Kjeld Kirk Kristiansen takes over as chairman
Following Godtfred Kirk Christiansen's resignation, Kjeld Kirk Kristiansen assumed the role of chairman at Lego System A/S and Lego Overseas.
1987
Introduction of Forestman, Crusaders, and Black Knights sub-lines for Lego Castle
New sub-lines including Forestman, Crusaders, and Black Knights were added to the Lego Castle theme in 1987.
1988-08
First Lego World Cup Building Contest
In August 1988, the first Lego World Cup building contest took place in Billund, with 38 children from 17 countries participating, showcasing the global appeal of Lego.
1989
Seymour Papert becomes LEGO Professor of Learning Research
In 1989, Seymour Papert from MIT assumed the role of LEGO Professor of Learning Research. Additionally, LEGO Pirates were also launched during the same year.
1990
Release of Model Team Series for Advanced Builders
In 1990, Lego released the Model Team series designed for advanced builders, featuring detailed and realistic sets like race cars and off-road vehicles, setting a new standard for visual accuracy in Lego models.
1991
9V Trains motors upgrade
The 9V Trains motors are upgraded to 9V to align the system with the rest of the Lego range.
1992
Lego sets two Guinness World Records
In 1992, Lego sets achieved two Guinness World Records for their impressive creations.
1993
Opening of the first Lego Imagination Center in Mall of America
In 1993, the first Lego Imagination Center was opened in Mall of America, located in Bloomington, Minnesota, United States. The center was owned by the Triple Five Group.
1994
Launch of LEGO TECHNIC Supercar and LEGO BELVILLE
In 1994, the LEGO Group delights young motoring fans with the release of LEGO TECHNIC Supercar, along with the introduction of LEGO BELVILLE, a product line that incorporates family themes and later expands to include princesses, fairies, and butterflies.
1995
Introduction of Lego Primo series
Lego Primo series, a new line of Lego products aimed at toddlers and young children, is launched.
1996-03-17
Opening of Legoland Windsor
Legoland Windsor was opened to the public on March 17, 1996, marking a significant milestone in LEGO's history with a large number of visitors during its inaugural season.
1997
4.8 million LEGO pieces lost at sea
In 1997, approximately 4.8 million pieces of LEGO were lost at sea, and some of these pieces are still being found washed up on shores to this day.
1998
Launch of LEGO MINDSTORMS
In 1998, the partnership between LEGO Group and MIT resulted in the creation of LEGO MINDSTORMS, a revolutionary product that allows users to build and program intelligent LEGO models, combining technology and creativity.
1999
Lego Star Wars Licensed Theme
In 1999, Lego produces the first licensed theme in collaboration with Lucasfilm - Star Wars, marking a significant milestone in Lego's product offerings.
2000
LEGO Named Toy of the Century
LEGO bricks were named Toy of the Century in 2000, winning the title twice and surpassing iconic toys like teddy bears and Barbie. This recognition solidified LEGO's status as a beloved and influential toy.
2001
BIONICLE Launch
BIONICLE is introduced as a unique combination of storytelling, construction toys, and action figures.
2003
Lego Group reports record loss
In 2003, Lego Group faced a significant financial setback as they reported a record loss for the fiscal year.
2004
Jorgen Vig Knudstorp's Restructuring of Lego
In 2004, Jorgen Vig Knudstorp, the CEO of Lego, implemented a restructuring plan by selling off non-essential parts of the business and reducing the number of Lego components. He also introduced the concept of 'Moments of Truth' for Lego products.
2005
LEGO Group agreement with Lucasfilm Ltd.
The LEGO Group partners with Lucasfilm Ltd. to produce a range of LEGO sets inspired by the iconic Star Wars movies, allowing fans to build and play with their favorite characters and scenes.
2006
Lisbeth Valther Pallesen joins Lego Executive Team
Lisbeth Valther Pallesen makes history by becoming the first woman appointed to Lego's executive management team.
2007
Thomas Kirk Kristiansen joins LEGO Board of Directors
Thomas Kirk Kristiansen, son of Kjeld Kirk Kristiansen, began his journey at the LEGO Group in 2007 and gradually rose to Deputy Chairman by 2016. His leadership was further recognized when he became Chairman of the Board in 2020, solidifying his role in steering the iconic toy brand.
2008-01-28
Lego Celebrates 50th Anniversary of Patent on Interlocking Blocks
On January 28, 2008, Lego commemorated the 50th anniversary of the patent for its iconic interlocking blocks, marking a significant milestone in the company's history.
2009
Release of Lego Mindstorms NXT 2.0
In 2009, Lego launched the Mindstorms NXT 2.0, an updated version of its robotics platform that allows users to build and program their own robotic creations.
2010
Burj Khalifa Chosen for LEGO Architecture Series
LEGO selects Burj Khalifa, the world's tallest building, to be part of its Architecture series, which showcases iconic architectural landmarks. The building, designed by Skidmore, Owings & Merrill and completed in 2010, stands at 828 meters in Dubai, United Arab Emirates.
2011
Lego Minifigures Series 1 and 2
In 2011, Lego introduced the first and second series of Lego Minifigures, which became popular collectibles among Lego enthusiasts.
2012
The Lego Group 80th Anniversary
The Lego Group commemorates their 80 years of existence.
2013
Introduction of Lego Mindstorms EV3
Lego launched the Mindstorms EV3 in 2013, a robotics kit that allows users to build and program their own robots.
2014-02-07
The Lego Movie Theatrical Release
The Lego Movie was released in movie cinemas on February 7, 2014.
2015-06
Guinness World Record for LEGO Tower in Milan
In June, participants in Milan, Italy set a new Guinness World Record by building a 35-meter tower made of over half a million colorful LEGO bricks.
2016-10-29
Lego Ninjago fifth anniversary TV Halloween Special
Lego Ninjago celebrated its fifth anniversary with a special Halloween episode on TV.
2017-01-01
Jorgen Vig Knudstorp Steps Down as CEO
Jorgen Vig Knudstorp resigns as CEO of The Lego Group, and Bali Padda is appointed as the new CEO on 1 January 2017.
2017-09-22
The Lego Ninjago Movie Released
The animated film The Lego Ninjago Movie was released in cinemas on September 22, 2017.
2017-10-01
Bali Padda Steps Down as CEO
Bali Padda steps down as CEO of The Lego Group, and Niels B. Christiansen takes over as the new CEO on 1 October 2017.
2018
LEGO's Transition to Sustainable Materials
In 2018, LEGO announced plans to use a new type of plastic made from sugar cane for greenery in their toys, with a goal to be completely zero waste in production and have all core products made from sustainable materials by 2030.
2019-02-02
Premiere of The LEGO Movie 2
The LEGO Movie 2 premieres in Los Angeles on February 2, 2019, receiving positive reviews. It is a sequel to the 2014 film The LEGO Movie and part of The LEGO Movie franchise.
2019-02-08
The Lego Movie 2: The Second Part Release
The sequel to The Lego Movie, titled The Lego Movie 2: The Second Part, was released in cinemas on February 8, 2019.
2019-11-25
Lego Group acquires Bricklink
On 25 November 2019, the Lego Group announced the acquisition of Bricklink, the largest Lego fan community, from Nexon. This move aimed to strengthen Lego's community engagement.
2020-07-22
LEGO Group History
The history of Billund, Denmark's LEGO Group, including LEGO Bricks, LEGOLANDs, MINDSTORMS, minifigures, and more.
2021-03-02
The History of LEGO
The history of LEGO, the iconic toy, is a fascinating story that dates back to its creation in 1932. The toy has evolved over the years to become a beloved and timeless classic, captivating generations of children and adults alike.
2022-10
Construction of Carbon-Neutral Factory in Chesterfield County, Virginia
The LEGO Group announced plans to build a new, carbon-neutral factory in Chesterfield County, Virginia, starting in the fall of 2022. The facility aims to reduce energy consumption and promote the use of renewable resources.
2025
Zero Waste Packaging Goal
LEGO aims to achieve zero waste packaging by 2025, responding to consumer requests, including children, for more environmentally friendly practices.
2030
Transition to Sustainable Materials
The LEGO Group plans to make all core LEGO products from sustainable materials by 2030 without compromising on quality or safety, a challenging but crucial goal for the company.
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The Lego Group

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The Lego Group

Danish toy company history
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