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Last Updated:
2024-04-22 17:08:33

Dollar Tree

American discount variety store chain
American discount variety store chain
Dollar Tree, Inc. is a Fortune 500 company with over 15,000 stores in the U.S. and Canada. It offers a variety of products including food, household items, toys, and more. Dollar Tree also operates stores under the names Dollar Bills and Family Dollar.
1953
Dollar Tree Founded
In 1953, Dollar Tree was founded as a variety store where everything was priced at $1 or less.
1954
Benjamin Franklin variety store
The history of Dollar Tree started with a Benjamin Franklin variety store in 1954, which later evolved into the large chain store we know today.
1955
Dollar General Corporation Founded
Dollar General Corporation was established in 1955 and provides discount store services with a focus on convenient locations.
1958
Founding of Dollar Tree
Dollar Tree is a variety store chain with over 15 thousand locations in North America. It is known for offering a wide range of products at low prices and has a strong visual identity that has become iconic globally.
1959
Family Dollar Founded
In 1959, Family Dollar was founded as a variety store that aimed to provide customers with a neighborhood discount store.
1967
Big Lots, Inc. Founded
Big Lots, Inc. is a closeout retailer that offers a different assortment of merchandise at discounted prices.
1970
Family Dollar Goes Public
Family Dollar became a publicly traded company in 1970, offering common stock at $14.50 a share. The company experienced rapid growth, opening its 100th store within a year.
1986
Dollar Tree Market Presence
Despite competition, Dollar Tree has maintained its market presence through strategic store locations, evolving product mix, and a well-recognized brand appealing to cost-conscious consumers.
1989-04-27
First Dollar Tree Store Opens
On April 27, 1989, the first Dollar Tree store opened at the Jessamine Mall in Sumter, South Carolina, introducing the dollar-pricing model as a new shopping concept in America.
1991-01
Introduction of the Dollar Tree logo
The Dollar Tree logo was introduced with a combination of pink and green colors, featuring the first word in pink and the second in green. The logo included arrows between the letters pointing towards '$1.00' in pink, giving it a unique and strong start for the company.
1993
Rebranding of the store to Dollar Tree
In 1993, the store was rebranded and renamed as 'Dollar Tree'. It has since become widely successful with over 15,115 stores in Canada and the U.S., appealing to a diverse audience.
1994
Name Change to Dollar Tree Stores
In 1994, K&K Toys underwent a name change and rebranded as Dollar Tree Stores.
1995-03-06
Dollar Tree Goes Public
On March 6, 1995, Dollar Tree, Inc. went public on the NASDAQ exchange at $15 a share, with a market cap then calculated at $225 million, marking a significant milestone in the company's history.
1996
Acquisition of Dollar Bill$
In 1996, Dollar Tree acquired Dollar Bill$, Inc., a Chicago-based chain of 136 stores, expanding its presence and market reach in the retail industry.
1997
Opening of First Distribution Center
In 1997, Dollar Tree opened its first distribution center and its new store support center, both located in Chesapeake, Virginia, enhancing its operational capabilities.
1998
Acquisition of 98-Cent Clearance Centers
In 1998, Dollar Tree acquired 98-Cent Clearance Centers in California.
1999
Opening of Second Distribution Center in Olive Branch, Mississippi
In 1999, Dollar Tree opened its second distribution center in Olive Branch, Mississippi.
2000
Dollar Tree acquires Dollar Express
In 2000, Dollar Tree made a strategic decision by acquiring Dollar Express, a Philadelphia-based company.
2001
Opening of Distribution Centers in Savannah, Georgia, and Briar Creek, Pennsylvania
In 2001, Dollar Tree opened two additional distribution centers, in Savannah, Georgia, and Briar Creek, Pennsylvania.
2003
Dollar Tree acquires Greenbacks, Inc.
In 2003, Dollar Tree expanded its portfolio by acquiring Greenbacks, Inc., a company based in Salt Lake City.
2004-02
Recalls at Dollar Tree stores
Dollar Tree has faced recalls for various products, including salsa jars with broken glass, hot-melt mini glue guns that could cause burns, and candle sets with excessive flame. These recalls were issued by the Consumer Product Safety Commission.
2006
Dollar Tree acquires 138 Deal$ stores from SUPERVALU INC.
In 2006, Dollar Tree further expanded its presence by acquiring 138 Deal$ stores from SUPERVALU INC.
2007
Market Cap Reaches $3.29 Billion
By 2007, Dollar Tree achieved a market capitalization of $3.29 billion in sales.
2008
Fortune 500 List Inclusion and Top Performing Stock
In 2008, Dollar Tree earned a place on the Fortune 500 list and had the number-one performing stock that year.
2009
Redesign of Website and Opening of Store in Washington, D.C.
In 2009, Dollar Tree redesigned its website with a new e-commerce platform and opened a store in Washington, D.C.
2010-10-11
Dollar Tree acquires Dollar Giant in Canada
On October 11, 2010, Dollar Tree acquired Dollar Giant, a Canadian dollar store chain, for $52 million. This acquisition expanded Dollar Tree's presence into Canada, rebranding all Dollar Giant stores to Dollar Tree.
2011
Achievement of Total Sales of $6.63 Billion and Expansion of Distribution Center in Savannah, Georgia
In 2011, Dollar Tree achieved total sales of $6.63 billion, opened 278 new stores, and completed a 400,000 square feet expansion of its distribution center in Savannah, Georgia.
2012
Dollar Tree reaches $9.13 billion in sales
By the end of 2012, Dollar Tree achieved $9.13 billion in sales, fueled by its expansion and growth.
2014-07-28
Dollar Tree offers $9.2 billion for Family Dollar
On July 28, 2014, Dollar Tree announced a $9.2 billion bid to acquire competitor chain store Family Dollar.
2014-08-18
Dollar General bids $9.7 billion for Family Dollar
On August 18, 2014, Dollar General made a competing bid of $9.7 billion for Family Dollar, challenging Dollar Tree's offer.
2014-08-20
Family Dollar rejects Dollar General bid
On August 20, 2014, Family Dollar rejected Dollar General's bid citing concerns over antitrust issues rather than the price. The rejection was based on the belief that the deal could not be completed under the proposed terms.
2015-07-06
Dollar Tree Acquires Family Dollar
Dollar Tree acquired Family Dollar in Charlotte, NC, and celebrated the opening of their 15,000th store.
2018
Fortune 500 Ranking
In 2018, Dollar Tree was ranked 134 on the Fortune 500 list of the United States corporations by revenue.
2019-03
Dollar Tree announces closure of Family Dollar stores
In March 2019, Dollar Tree revealed plans to shut down up to 390 Family Dollar stores and renovate 1,000 other locations as part of its repositioning strategy.
2020
Dollar Tree Exceeds $25 Billion in Annual Sales
In 2020, Dollar Tree achieved over $25 billion in annual sales for the first time. They also expanded Crafter’s Square® to all U.S. stores and established the DEI Executive Council.
2021-03-03
Introduction of Family Dollar/Dollar Tree store concept
On March 3, 2021, Dollar Tree launched a combined Family Dollar/Dollar Tree store concept, with the first store opening earlier in the year.
2021-09-28
Dollar Tree announces price increases
On September 28, 2021, Dollar Tree's CEO announced impending price hikes above $1 due to rising shipping and labor costs.
2021-11-23
Dollar Tree raises prices to $1.25
On November 23, 2021, Dollar Tree revealed plans to increase prices from $1 to $1.25 in response to inflation and investor pressure.
2022
Rollout of $1.25 price-point initiative at Dollar Tree stores in the U.S.
In 2022, Dollar Tree completed the rollout of their $1.25 price-point initiative to all stores in the U.S. This marked the first price change in over 36 years, allowing the company to offer a wider range of items at an incredible value.
2024-02-03
Dollar Tree Environmental Stewardship Commitment
Dollar Tree emphasizes operating with integrity, concern for others, and promoting a welcoming and safe environment for customers, associates, and communities. They are focused on environmental stewardship.
2024-03-13
Dollar Tree reports loss and store closures
On March 13, 2024, Dollar Tree reported a $1.71 billion loss for the latest quarter and announced the closure of nearly 1000 stores.
End of the Timeline
Dollar Tree

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Dollar Tree

American discount variety store chain
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