Baskin-Robbins

Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. It is known for its '31 flavors' slogan and has grown to become the world's largest chain of ice cream specialty stores.

Burt Baskin and Irv Robbins merged their ice cream businesses in 1946.

The original badge of the Baskin Robbins brand was created in 1947 by the American marketing agency Carson-Roberts. It featured the hidden number '31' in the stylized abbreviation of the company's name, symbolizing the rich flavors assortment.

The first Baskin-Robbins franchise was executed on May 20, 1948, for the store located at 1130 South Adams in Glendale.

In 1949, Baskin-Robbins opened its production facility in Burbank, enabling the company to increase its ice cream production and meet the growing demand from its expanding store network.

In March 1953, Baskin-Robbins introduced the concept of offering 31 flavors, along with the iconic pink and brown polka dots and circus-themed typeface. This marketing strategy aimed to differentiate the brand and attract customers with a wide variety of ice cream choices.

In 1959, an Arizona shop became the first Baskin-Robbins location outside of California, marking the beginning of the brand's expansion beyond its original state.

On November 26, 1962, the corporate firm known as Huntington Ice Cream Company changed its name back to Baskin-Robbins, Inc. This rebranding reflected the company's commitment to its iconic brand identity.

'Surfer's Gremmie Nut' flavor was specifically created for the movie 'For Those Who Think Young' and was available at 18 Valley 31-Flavor Baskin-Robbins shops starting from July 15, 1964.

On May 3, 1967, Wayne Holmberg served one of Baskin-Robbins' 31 flavors to Olaf Pahn at Conejo Village Shopping Center, showcasing the variety and popularity of the ice cream brand.

In 1969, Baskin-Robbins introduced the Lunar Cheesecake flavor as part of their commemorative flavors. The company has a history of creating special flavors for different occasions.

In 1972, Baskin-Robbins went public when United Brands sold 17% of the company in an IPO. This move allowed the ice cream chain to raise capital from public investors and expand its operations.

In 1973, Baskin-Robbins introduced several flavors for the U.S. bicentennial celebration, including Yankee Doodle Strudel, Valley Forge Fudge, Concorde Grape, and Minuteman Mint.

By the latter half of the 1960s, Baskin-Robbins had over 600 shops across the United States, with a new shop opening every other day. The company expanded through Europe and Japan by its 31st anniversary.

In the summer of 1988, a Baskin-Robbins shop opened at a Moscow hotel, marking the end of the Cold War. Ice cream was imported from London and sold for hard currency, leading to plans for a plant in the Soviet Union by 1990.

In 1991, Baskin-Robbins redesigned their logo, integrating the iconic number '31' with the wordmark 'Baskin' and 'Robbins'. The color palette was simplified to pink and blue, reflecting a harmonious and modern design.

In 2006, Baskin Robbins underwent a logo transformation to adapt to the new millennium. The iconic '31' was creatively integrated between the words 'Baskin' and 'Robbins', replacing the solid circle with a half ring. This redesign garnered significant attention and refreshed the brand image.

Irvine Robbins, co-founder of Baskin-Robbins, passed away in 2008 at the age of 90. He was known for being an ice cream enthusiast and his favorite flavor was Jamoca Almond Fudge.

In October 2010, Dunkin' Brands ended its licensing agreement with Allied Brands Group for Baskin-Robbins in Australia and started supporting Australian franchisees directly.

In March 2014, California's first co-branded Baskin-Robbins and Dunkin' Donuts location opened in San Diego.

In July 2017, Baskin-Robbins partnered with DoorDash to deliver ice cream in 22 cities across the United States.

A short history of Baskin-Robbins is discussed in the article by Liz Ohanesian.

In 2019, Baskin-Robbins expanded its menu by introducing vegan and non-dairy flavors to cater to a wider range of dietary preferences. This move reflected the company's commitment to innovation and inclusivity.

Baskin-Robbins offers over 1400 flavors, catering to a wide range of tastes and preferences.

On April 11, 2022, Baskin-Robbins debuted an updated logo and introduced the new tagline 'Seize the Yay'.

The piece provides insights into the rich history of Baskin Robbins, emphasizing its enduring popularity and reputation for offering a wide range of delicious ice cream flavors.