Nespresso, a dedicated espresso machine and coffee pod system, becomes a significant part of the Nestlé empire with sales reaching around US$ 1.7 billion.

Nespresso Sales Reach US$ 1.7 Billion

Luigi Bezzera invented the espresso coffee machine in 1901, which inspired the development of a company focused on delivering barista-style coffee anywhere and everywhere.

Invention of Espresso Coffee Machine by Luigi Bezzera

In 1975, Eric Favre, an employee of Nestlé, invented the Nespresso system after noticing a coffee bar in Rome with a unique method of preparing coffee. The system involved sealed coffee pods that kept the coffee fresh and ensured greater aeration during brewing.

Invention of Nespresso System by Eric Favre

In 1975, Nestlé engineer Eric Favre's trip to Rome inspired him to develop a machine that combined the convenience of domestic coffee with the quality of an Italian espresso bar.

Eric Favre's trip to Rome

Eric Favre filed the first patent for Nespresso at the Nestlé research lab in 1976, aiming to strengthen Nestlé's position in the coffee market.

First Nespresso Patent Filed

In 1976, the Nespresso system patent was filed, marking the beginning of the development of Nespresso coffee machines.

Nespresso system patent filed

In 1976, Nestlé patented the Nespresso system. Early prototypes of the machine were complex and unsuitable for the market for a decade.

Nespresso System Patented by Nestlé

In 1976, Nestlé filed its first patent for a single-serve coffee system, marking a significant step in the development of the Nespresso concept.

Nestlé files patent for single-serve coffee system

In 1976, Nestec, the Nestlé Group's development centre, filed the first patent application for the pressurized coffee extraction process, which was invented by Eric Favre.

First Nespresso Patent Application

Nespresso was founded over thirty years ago with the goal of creating exceptional coffee for everyone. This core concept continues to guide the company, combining past triumphs with a vision for the future.

Foundation of Nespresso

In 1982, Nespresso shifted its focus towards the restaurant and office market, expanding its target audience beyond just home consumers.

Focus on restaurant and office market

Nespresso was launched in 1986, initially facing challenges in finding its market but eventually transforming into a luxury brand under the leadership of Jean-Paul Gaillard.

Launch of Nespresso

In 1986, Nespresso tested its new concept in Japan before introducing it to consumers in Switzerland, France, Italy, and Japan in the same year.

Nespresso Concept Tested in Japan

In 1986, Nespresso was launched as a brand under the Nestlé Group, introducing the concept of single-serve coffee capsules and machines for home use.

Nespresso was launched in 1986 as a brand under the Nestlé company, introducing a new concept of single-serve coffee pods for home use.

In 1986, Nespresso SA was established as a separate company, indicating the growing importance and success of the Nespresso brand.

Separate Nespresso SA company formed

In 1986, Nestlé established Nespresso SA as an independent company. Initially, sales were disappointing until Jean-Paul Gaillard became CEO and implemented changes in the business model.

Nestlé sets up Nespresso SA

In 1986, Nespresso's roots were established, marking a significant milestone in the company's history.

Establishment of Nespresso Roots

The Nespresso story started 30 years ago with the innovative idea of allowing anyone to make a perfect cup of coffee like a professional barista.

Inception of Nespresso

Nespresso S.A., a Nestlé Group company is founded with five employees. They introduced the world’s first portioned coffee system to the office coffee sectors in Switzerland, Japan, and Italy, along with the C-100 and C-1100 machines.

NESPRESSO IS BORN

The Nespresso Club is established, providing exclusive and personalized services to customers.

The Nespresso Club concept

In 1990, Nestlé signed a contract with Turmix to sell Nespresso machines in Switzerland, leading to further collaborations with other companies like Krups, Magimix, and De'Longhi.

Nestlé Signs Contract with Turmix for Nespresso Machines

In 1991, Nespresso expanded into the Swiss household market and introduced the Nespresso Club, offering the ultimate coffee experience to its customers.

Launch of Nespresso Club

In 1991, Nespresso expanded its market internationally, reaching consumers beyond its original region and gaining global recognition.

Nespresso launched internationally

In 1992, Nespresso system was introduced in the Swiss household market in partnership with Turmix. This marked the beginning of Nespresso's presence in the coffee industry.

Introduction of Nespresso system in Swiss household market with Turmix as machine partner

In 1992, Nespresso launched signature chocolate squares as an accessory to their products. This move aimed to enhance the Nespresso experience for consumers.

Launch of new signature chocolate squares

In 1992, Nespresso expanded its market presence to Belgium, Luxembourg, Germany, and The Netherlands. This strategic move aimed to reach a wider audience and establish Nespresso as a global brand.

Expansion to Belgium, Luxembourg, Germany, and The Netherlands

In 1996, Nespresso launched its capsule recycling program in Switzerland as part of its commitment to sustainability and environmental responsibility. This initiative aimed to reduce waste and promote recycling of coffee capsules used in Nespresso machines.

Launch of Nespresso capsule recycling program in Switzerland

In 1996, Nespresso launched its first Internet site to promote its coffee expertise and products. This platform later evolved into a key brand showcase and sales channel for Nespresso.

Launch of the first Nespresso Internet site

In 1996, Nespresso introduced the C-250/554 machine with automatic features and a new Thermobloc, revolutionizing the household sector. This marked a significant breakthrough in Nespresso's product innovation.

Introduction of C-250/554 machine with automatic features

In 1997, Nespresso launched its first advertising campaign, increasing brand visibility and attracting more customers to its products.

First advertising

In 1998, Nespresso launched its first website to promote their coffee expertise and products. The website later evolved into a key platform for showcasing the brand and driving sales.

Nespresso Website Launch

In 1998, Starbucks entered the UK market, influencing consumer preferences and creating an opportunity for Nespresso to cater to the demand for high-quality coffee at home.

Introduction of Starbucks in the UK

In 1998, Nespresso started a campaign focusing on ecommerce by redesigning their website to enhance online shopping experience.

Focus on Ecommerce with Website Redesign

In 1999, Nespresso introduced Nespresso Professional, a business-to-business line offering dedicated machines and coffee varieties for small offices and the premium foodservice sector.

Launch of Nespresso Professional

In 2000, Nespresso opened its first boutique in Paris, transitioning from an e-commerce business to a physical concept store.

Nespresso Opens First Boutique in Paris

In 2000, Nespresso opened its first boutique in Paris, introducing a new corporate identity with a refined logo and a 'shop-in-shop' concept for increased brand exposure.

Opening of the First Nespresso Boutique in Paris

In 2002, Nespresso expanded its production capacity by opening a dedicated Nespresso Production Centre in Orbe, Switzerland, along with opening more Nespresso boutiques in major cities.

Expansion of Production Capacity with Nespresso Production Centre in Orbe

In 2003, Nespresso introduced the advanced C250/554 machine with automatic features and a new thermobloc, marking a breakthrough in the household sector.

Launch of Advanced C250/554 Machine by Nespresso

In 2003, a purposeful partnership was established for a significant collaboration or agreement. The details of the partnership are not specified in the input.

Purposeful Partnership

In 2004, Nespresso launched the Essenza machine, which introduced the innovative top loading drop-in capsule concept that influenced all subsequent Nespresso coffee machine designs.

Launch of the Essenza Machine with Top Loading Drop-in Capsule Concept

In 2005, Nespresso expanded its product line by introducing accessories under the name Les Collections. This move aimed to enhance the overall Nespresso experience for customers.

Introduction of Accessories as a New Business

In 2005, Nespresso introduced Volluto as the first 100% AAA-sourced coffee blend in their range. This blend aimed to offer customers a unique and high-quality coffee experience.

Launch of Volluto Coffee Blend

In 2005, Nespresso's Essenza coffee machine won the prestigious Red Dot Design 'Best of the Best' prize. This recognition highlighted Nespresso's commitment to both functionality and aesthetic appeal in their products.

Red Dot Design Award for Essenza

In March 2006, a public relations pitch was made for Nespresso, a brand under Nestlé, to promote its products and enhance its image.

Public Relations Pitch for Nespresso

In 2007, Nespresso introduced the Lattissima machine, setting a new standard in easy preparation of fresh milk specialty coffee recipes at the touch of a button. This innovation aimed to provide customers with convenient ways to enjoy milk-based coffee beverages.

Introduction of Lattissima Machine

In 2007, Nespresso opened its first flagship boutique in Paris on the Champs-Elysees, marking a significant milestone for the brand. This move allowed Nespresso to showcase its products in a prestigious location and cater to a wider audience.

Opening of First Nespresso Flagship Boutique in Paris

In 2008, Jean-Paul Gaillard, a former CEO at Nespresso, started a rival firm, Ethical Coffee Company SA (ECC), to make compatible biodegradable capsules for the Nespresso machine, withdrawing from this 'loss-making' market in 2017.

Jean-Paul Gaillard starts Ethical Coffee Company SA

By 2008, Nespresso achieved an average yearly sales growth of 35% and reached a revenue milestone of $1.9 billion.

Sales Growth and Revenue Milestone

In October 2009, Nespresso, a brand by Nestlé, implemented different market channels to launch its products, showcasing effective business model strategies.

Nespresso's Market Channel Strategy

In November 2009, Nespresso expanded its market presence to 50 countries and increased its workforce to over 2,500 employees.

Nespresso expansion to 50 countries

In April 2010, Philippe Silberzahn analyzed whether Nespresso was vulnerable to low-end disruption, highlighting threats such as competition, environmental concerns, and a perceived snobbish image.

Nespresso facing low-end disruption

In June 2010, Nestle took legal action against Sara Lee over Nespresso coffee makers, aiming to protect its market position and innovations.

Nestle sues Sara Lee over Nespresso coffee makers

In March 2011, the Swiss discount supermarket, Denner, won a court battle with Nestlé over the sale of plastic Nespresso-compatible capsules, at about half the retail price of Nespresso capsules.

Denner wins court battle with Nestlé

In July 2011, Nespresso introduced its new U coffee maker, which was reviewed by Leigh D. Stark.

Nespresso's new U coffee maker

In July 2011, Dominic Basulto discussed the similarities between Nespresso and iTunes in terms of their success and statistics.

Nespresso compared to iTunes

In August 2011, the Australian company Kogan announced the development of the 'Ez-press', a coffee machine compatible with Nespresso pods.

Development of Ez-press by Kogan

Nespresso expands its presence by opening the Boutique Bar in San Francisco, offering customers a unique and luxurious coffee experience in a new location.

Opening of Boutique Bar in San Francisco

In 2012, Nespresso lost patent battles in Germany and England, leading to the expiration of key patents and allowing third-party capsules to be sold for Nespresso machines.

Expiration of Nespresso patents

In 2012, Nespresso's patents began to expire, allowing competitors to offer capsules and machines compatible with the Nespresso system.

Nespresso's Patents Expiry

In 2012, Nespresso extended its market reach by introducing cheaper coffeemakers to attract a wider customer base.

Market Expansion with Cheaper Coffeemakers

Nespresso expands its product line by introducing two new machines, Maestria and U, offering customers more options to enjoy Nespresso's coffee capsules with innovative brewing technologies.

Introduction of Maestria and U machines

Dhjana is introduced as the first Limited Edition coffee sourced entirely from AAA quality beans. This signifies a significant milestone in the quality and exclusivity of Nespresso's coffee offerings.

Dhjana becomes the first 100% AAA-sourced Limited Edition coffee

Nespresso achieves its goal of 75% capsule recycling capacity ahead of schedule through its Ecolaboration™ program. This demonstrates the company's commitment to sustainability and environmental responsibility.

Capsule Recycling Progress

Nespresso introduces Crealto, a long-roast Limited Edition coffee inspired by high gastronomy. This new offering aims to provide customers with a premium and sophisticated coffee experience.

Launch of Crealto Limited Edition coffee

In 2013, Nespresso established the Nespresso Sustainability Advisory Board (NSAB) to enhance the company's commitment to sustainable development. The board aimed to promote sustainable practices within the company, such as sourcing 84% of coffee from the Nespresso AAA Sustainable Quality Programme and reducing the carbon footprint of Nespresso coffee by 20%.

Creation of Nespresso Sustainability Advisory Board

Nespresso establishes a Sustainability Advisory Board in 2013 to further enhance its commitment to sustainability and environmental initiatives. This board aims to provide strategic guidance on sustainable practices.

Formation of Sustainability Advisory Board

As of 2013, 30% of the world's 2,400 Michelin-starred restaurants were reported to use Nespresso coffee machines.

Nespresso Usage in Michelin-Starred Restaurants

In February 2014, Nespresso launched the VertuoLine system in the United States and Canada to cater to the demand for larger coffee servings by North Americans. The system offers various cup sizes and uses over 25 blends in specially-designed capsules.

Launch of VertuoLine system

In 2015, Nespresso focused on increasing production capacity to meet growing demand.

Ramping up production

In 2015, Nespresso introduced the Vertuo system in the US to cater to the American market preference for larger coffee portions.

Introduction of Vertuo system in the US

In March 2016, Starbucks announced that it would sell Nespresso-compatible capsules in Europe, launching official Starbucks Nespresso capsules in May 2019.

Starbucks announces Nespresso-compatible capsules

In 2017, Nespresso reported that 82% of its coffee beans were sourced through the Nespresso AAA Sustainable Quality Program.

Nespresso AAA Sustainable Quality Program

Nespresso introduces its first coffees designed to be prepared over ice, including Intenso on Ice and Leggero on Ice. Additionally, the company releases its Explorations limited edition coffees, showcasing rare coffees from unique terroirs.

Launch of Coffee on Ice and Explorations Limited Edition Coffees

Nespresso expands its product line by introducing the Vertuo system in Australia, the UK, and Ireland, offering a new coffee experience to customers in these regions.

Launch of Vertuo System in Australia, the UK, and Ireland

As of 2017, Nespresso has set up capsule-collection systems in 36 countries to address the ecological impact of aluminum waste from capsules.

Nespresso Recycling Initiatives

Since June 2018, Nespresso started providing recycling bags to customers free of charge, allowing them to easily return used capsules for recycling. The bags can hold a specific number of capsules and can be dropped off at various locations for recycling.

Introduction of recycling bags for Nespresso capsules

In the second year of the Reviving Origins program, Nespresso launched Amaha awe Uganda coffee from the Rwenzoris mountains of Uganda.

Launch of Amaha awe Uganda Coffee

Nespresso launched the Reviving Origins program in 2019 with the goal of revitalizing coffee agriculture and local economies in regions facing challenges like conflict and environmental disasters. The program introduced three new coffees: Tamuka Mu Zimbabwe, Esperanza de Colombia, and Cafecito de Puerto Rico.

Launch of Reviving Origins program

Nespresso announced a CHF 160 million investment to expand the Romont production center in Switzerland to meet the increasing global consumer demand.

Investment in Romont Production Center Expansion

In 2019, Nespresso collaborated with Swedish company Vélosophy to produce a commercially available bicycle made out of recycled Nespresso pods, showcasing their commitment to sustainability and recycling efforts.

Partnership with Vélosophy to create a bicycle from recycled Nespresso pods

In 2019, Nespresso teamed up with Caran d'Ache to design a ballpoint pen using recycled coffee pods, demonstrating their innovative approach to repurposing materials and reducing waste.

Collaboration with Caran d'Ache to create a ballpoint pen from recycled coffee pods

In 2020, Nespresso introduced the Positive Cup strategy, focusing on sustainability goals for coffee sourcing, social welfare, climate change, and aluminium sourcing and recycling. The strategy was supported by a significant investment of CHF 500 million.

Launch of Positive Cup strategy

In 2020, Nespresso launched the first coffee capsules made from 80% recycled aluminium for their Master Origin Colombia coffees, continuing their journey towards circularity.

Launch of Coffee Capsules Made from 80% Recycled Aluminium

In the summer of 2020, Nespresso launched an Internet ad emphasizing sustainability on their YouTube channel amidst the global COVID-19 pandemic, showcasing their commitment to environmental responsibility even during challenging times.

Release of sustainability-focused Internet ad during COVID-19 pandemic

In 2022, Nespresso achieved certification as a B Corporation, highlighting its commitment to social and environmental responsibility.

Nespresso Certified as B Corporation

A job position for a Retail Team Lead at Nespresso in UTC La Jolla, California.

Retail Team Lead (UTC La Jolla)

A job position for a Transportation Specialist at Nespresso in San Diego, California.

Transportation Specialist (Hybrid)

A job position for a Retail Sales Associate at Nespresso in New York, New York.

Retail Sales Associate

A job position for a Field Engineering Advisor/Trainer at Nespresso in Atlanta, Georgia.

Field Engineering Advisor/Trainer (Remote)

Nespresso, part of Nestlé Group, produces coffee capsules for espresso and coffee. The brand's machines are popular worldwide, with annual sales exceeding 3 billion Swiss francs.

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